Xcel Brands and Paradium.AI Unveil Groundbreaking "PetHelpful x Trust·Respect·Love by Cesar Millan" Co-Brand, Increasing the Co-Brands Reach from 21 Million to over 50 Million
Xcel Brands and Paradium.AI announced an agreement to launch the PetHelpful x Trust·Respect·Love by Cesar Millan co-brand. The retail launch is targeted for the third quarter of 2027.
Why it matters — The agreement connects PAAI’s PetHelpful brand with Cesar Millan’s brand in a planned consumer product launch.