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SNAP Stock Forecast 2026-2027
$6.02
Current Price
$10.18B
Market Cap
Buy 10
Hold 31
Sell 3
Wall St Analyst Ratings
Distance to SNAP Price Targets
+149.2%
To High Target of $15.00
+27.9%
To Median Target of $7.70
-33.6%
To Low Target of $4.00
SNAP Price Momentum
+24.9%
1 Week Change
+29.5%
1 Month Change
-23.6%
1 Year Change
-25.4%
Year-to-Date Change
-42.2%
From 52W High of $10.41
+58.0%
From 52W Low of $3.81
📊 TOP ANALYST CALLS
Did SNAP Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Snap is one of their latest high-conviction picks.
Latest SNAP Stock Price Targets & Analyst Predictions
Based on our analysis of 58 Wall Street analysts, SNAP has a neutral consensus with a median price target of $7.70 (ranging from $4.00 to $15.00). The overall analyst rating is Buy (6.6/10). Currently trading at $6.02, the median forecast implies a 27.9% upside. This outlook is supported by 10 Buy, 31 Hold, and 3 Sell ratings.
The most optimistic forecast comes from Brian Pitz at BMO Capital, projecting a 149.2% upside.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
SNAP Analyst Ratings
10
Buy
31
Hold
3
Sell
SNAP Price Target Range
Low
$4.00
Average
$7.70
High
$15.00
Current: $6.02
Latest SNAP Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for SNAP.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| Apr 15, 2026 | Citigroup | Ronald Josey | Neutral | Maintains | $7.00 |
| Apr 15, 2026 | BMO Capital | Brian Pitz | Outperform | Maintains | $15.00 |
| Apr 14, 2026 | Canaccord Genuity | Maria Ripps | Hold | Maintains | $6.00 |
| Apr 7, 2026 | Wells Fargo | Alec Brondolo | Equal-Weight | Maintains | $6.00 |
| Feb 23, 2026 | Freedom Broker | Saken Ismailov | Buy | Maintains | $8.00 |
| Feb 23, 2026 | Morgan Stanley | Brian Nowak | Equal-Weight | Maintains | $6.50 |
| Feb 12, 2026 | Citigroup | Ronald Josey | Neutral | Maintains | $6.00 |
| Feb 6, 2026 | Stifel | Mark Kelley | Hold | Upgrade | $5.50 |
| Feb 5, 2026 | Susquehanna | Shyam Patil | Neutral | Maintains | $6.50 |
| Feb 5, 2026 | Evercore ISI Group | Mark Mahaney | In-Line | Maintains | $9.00 |
| Feb 5, 2026 | Citizens | Andrew Boone | Market Perform | Reiterates | $N/A |
| Feb 5, 2026 | UBS | Lloyd Walmsley | Neutral | Maintains | $7.00 |
| Feb 5, 2026 | Cantor Fitzgerald | Deepak Mathivanan | Neutral | Maintains | $7.00 |
| Feb 5, 2026 | JP Morgan | Doug Anmuth | Underweight | Maintains | $7.00 |
| Feb 5, 2026 | TD Cowen | John Blackledge | Hold | Maintains | $8.00 |
| Feb 5, 2026 | Rosenblatt | Barton Crockett | Neutral | Maintains | $6.40 |
| Feb 5, 2026 | Piper Sandler | Thomas Champion | Neutral | Reiterates | $8.00 |
| Feb 5, 2026 | Mizuho | Lloyd Walmsley | Neutral | Maintains | $7.00 |
| Feb 5, 2026 | B. Riley Securities | Naved Khan | Buy | Upgrade | $10.00 |
| Feb 5, 2026 | Wells Fargo | Ken Gawrelski | Equal-Weight | Maintains | $8.00 |
Snap Inc. (SNAP) Competitors
The following stocks are similar to Snap based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
SNAP
Snap Inc
mkt cap
8.14B
Snap Inc. (SNAP) Financial Data
Snap Inc. has a market capitalization of $10.18B with a P/E ratio of -22.3x. The company generates $5.93B in trailing twelve-month revenue with a -7.8% profit margin.
Revenue growth is +10.2% quarter-over-quarter, while maintaining an operating margin of +2.9% and return on equity of -19.5%.
Valuation Metrics
Market Cap
$10.18B
Enterprise Value
$11.40B
P/E Ratio
-22.3x
PEG Ratio
-0.1x
Price/Sales
1.7x
Growth & Margins
Revenue Growth (YoY)
+10.2%
Gross Margin
+59.1%
Operating Margin
+2.9%
Net Margin
-7.8%
EPS Growth
+396.7%
Financial Health
Cash/Price Ratio
+28.9%
Current Ratio
3.6x
Debt/Equity
181.6x
ROE
-19.5%
ROA
-4.3%
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Snap Inc. (SNAP) Business Model
About Snap Inc.
What They Do
Develops a multimedia messaging application.
Business Model
The company primarily generates revenue through advertising by offering targeted ad formats such as sponsored Snaps, filters, and collections. This advertising platform utilizes machine learning to deliver personalized content to users across mobile devices, appealing especially to younger demographics.
Additional Information
Founded in 2011 and headquartered in Santa Monica, California, Snap Inc. has expanded its ecosystem with features like Stories, Spotlight, and augmented reality Lenses. The company also supports creators through Snap Map and developer tools, solidifying its influence in the social media landscape, particularly among Gen Z and millennials.
Company Information
Sector
Communication Services
Industry
Internet Content & Information
Employees
5,261
CEO
Mr. Evan T. Spiegel
Country
United States
IPO Year
2017
Website
www.snap.comSnap Inc. (SNAP) Latest News & Analysis
Featured Analysis
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Zacks Investment Research
Snap (SNAP) Suffers a Larger Drop Than the General Market: Key Insights
In the most recent trading session, Snap (SNAP) closed at $4.82, indicating a -2.63% shift from the previous trading day.
Apr 10, 2026
By Zacks Equity Research
Tale of the Tape
Snap (SNAP) Stock Falls Amid Market Uptick: What Investors Need to Know
The latest trading day saw Snap (SNAP) settling at $4.73, representing a -1.46% change from its previous close.
Apr 08, 2026
By Zacks Equity Research
Tale of the Tape
Can Reddit's International Expansion Drive More Upside in the Stock?
RDDT's international push fuels surging revenue, user growth, and ad gains, but rising competition and valuation concerns cloud the company's upside potential.
Apr 08, 2026
By Zacks Equity Research
Analyst Blog
Latest News
Quick Summary
Snap's stock increased in premarket trading following the announcement of a layoff plan affecting approximately 16% of its workforce.
Why It Matters
Snap's workforce reduction may indicate cost-cutting measures to improve profitability, potentially boosting investor confidence and impacting stock performance positively.
Source: CNBC
Market Sentiment:
Positive
Snap to lay off about 16% of staff
2 days ago
Quick Summary
Snap plans to lay off about 16% of its workforce following pressure from activist investor Irenic Capital Management to enhance performance and optimize its portfolio.
Why It Matters
Snap's layoffs signal cost-cutting efforts and potential restructuring, which could impact profitability and stock performance, influencing investor sentiment and valuation.
Source: Reuters
Market Sentiment:
Negative
Quick Summary
Snap Inc. is laying off approximately 1,000 employees and closing 300 job openings to implement cost-saving measures following pressure from activist investor Irenic Capital.
Why It Matters
Snap's layoffs and role closures signal a focus on cost-cutting, potentially improving profitability and shareholder value, which can influence stock performance and investor sentiment.
Source: Fox Business
Market Sentiment:
Negative
Quick Summary
Snapchat's parent company is implementing cuts due to a declining stock price and pressure from an activist investor.
Why It Matters
Snapchat's parent company cuts signal operational challenges and shareholder pressure, potentially affecting stock performance and investor sentiment in the tech sector.
Source: The Guardian
Market Sentiment:
Negative
Quick Summary
Snap will lay off around 1,000 employees, representing 16% of its workforce, as announced by CEO Evan Spiegel in a letter to employees on April 15.
Why It Matters
Snap's layoffs indicate cost-cutting measures amid potential financial struggles, which may signal declining performance and impact stock prices negatively.
Source: Fast Company
Market Sentiment:
Negative
Quick Summary
No specific details provided in the news excerpt regarding AI developments or impacts. Further information is needed for a complete summary relevant to investors.
Why It Matters
The mention of AI indicates advancements that could disrupt industries, enhance productivity, and create investment opportunities in tech companies focused on AI development.
Source: Investopedia
Market Sentiment:
Negative
Frequently Asked Questions About SNAP Stock
What is Snap Inc.'s (SNAP) stock forecast for 2026?
Based on our analysis of 58 Wall Street analysts, Snap Inc. (SNAP) has a median price target of $7.70. The highest price target is $15.00 and the lowest is $4.00.
Is SNAP stock a good investment in 2026?
According to current analyst ratings, SNAP has 10 Buy ratings, 31 Hold ratings, and 3 Sell ratings. The stock is currently trading at $6.02. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for SNAP stock?
Wall Street analysts predict SNAP stock could reach $7.70 in the next 12 months. This represents a 27.9% increase from the current price of $6.02. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Snap Inc.'s business model?
The company primarily generates revenue through advertising by offering targeted ad formats such as sponsored Snaps, filters, and collections. This advertising platform utilizes machine learning to deliver personalized content to users across mobile devices, appealing especially to younger demographics.
What is the highest forecasted price for SNAP Snap Inc.?
The highest price target for SNAP is $15.00 from Brian Pitz at BMO Capital, which represents a 149.2% increase from the current price of $6.02.
What is the lowest forecasted price for SNAP Snap Inc.?
The lowest price target for SNAP is $4.00 from at , which represents a -33.6% decrease from the current price of $6.02.
What is the overall SNAP consensus from analysts for Snap Inc.?
The overall analyst consensus for SNAP is neutral. Out of 58 Wall Street analysts, 10 rate it as Buy, 31 as Hold, and 3 as Sell, with a median price target of $7.70.
How accurate are SNAP stock price projections?
Stock price projections, including those for Snap Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: April 17, 2026 3:54 AM UTC