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SNAP Stock Forecast 2026-2027
$4.69
Current Price
$7.76B
Market Cap
Buy 10
Hold 30
Sell 3
Wall St Analyst Ratings
Distance to SNAP Price Targets
+219.8%
To High Target of $15.00
+49.3%
To Median Target of $7.00
-14.7%
To Low Target of $4.00
SNAP Price Momentum
+0.2%
1 Week Change
+0.6%
1 Month Change
-53.1%
1 Year Change
-41.9%
Year-to-Date Change
-54.9%
From 52W High of $10.41
+23.1%
From 52W Low of $3.81
📊 TOP ANALYST CALLS
Did SNAP Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Snap is one of their latest high-conviction picks.
Latest SNAP Stock Price Targets & Analyst Predictions
Based on our analysis of 9 Wall Street analysts, SNAP has a neutral consensus with a median price target of $7.00 (ranging from $4.00 to $15.00). The overall analyst rating is Buy (6.6/10). Currently trading at $4.69, the median forecast implies a 49.3% upside. This outlook is supported by 10 Buy, 30 Hold, and 3 Sell ratings.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
SNAP Analyst Ratings
10
Buy
30
Hold
3
Sell
SNAP Price Target Range
Low
$4.00
Average
$7.00
High
$15.00
Current: $4.69
Latest SNAP Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for SNAP.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| Jul 13, 2026 | UBS | Stephen Ju | Neutral | Maintains | $5.00 |
| Jul 8, 2026 | Goldman Sachs | Eric Sheridan | Neutral | Maintains | $6.00 |
| Jul 8, 2026 | DA Davidson | Wyatt Swanson | Neutral | Initiates | $5.00 |
| Jul 7, 2026 | Wells Fargo | Alec Brondolo | Equal-Weight | Maintains | $5.00 |
| May 12, 2026 | Freedom Broker | Hold | Downgrade | $N/A | |
| May 7, 2026 | JP Morgan | Underweight | Maintains | $N/A | |
| May 7, 2026 | RBC Capital | Sector Perform | Maintains | $N/A | |
| May 7, 2026 | Goldman Sachs | Neutral | Maintains | $N/A | |
| May 7, 2026 | Wells Fargo | Equal-Weight | Maintains | $N/A | |
| Apr 21, 2026 | Stifel | Hold | Maintains | $N/A | |
| Apr 16, 2026 | BMO Capital | Outperform | Maintains | $N/A | |
| Apr 16, 2026 | Guggenheim | Neutral | Reiterates | $N/A | |
| Apr 16, 2026 | Rosenblatt | Neutral | Maintains | $N/A | |
| Apr 15, 2026 | Citigroup | Neutral | Maintains | $N/A | |
| Apr 15, 2026 | BMO Capital | Outperform | Maintains | $N/A | |
| Apr 14, 2026 | Canaccord Genuity | Hold | Maintains | $N/A | |
| Apr 7, 2026 | Wells Fargo | Equal-Weight | Maintains | $N/A | |
| Feb 23, 2026 | Morgan Stanley | Equal-Weight | Maintains | $N/A | |
| Feb 23, 2026 | Freedom Broker | Buy | Maintains | $N/A | |
| Feb 12, 2026 | Citigroup | Neutral | Maintains | $N/A |
Snap Inc. (SNAP) Competitors
The following stocks are similar to Snap based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
Snap Inc. (SNAP) Financial Data
Snap Inc. has a market capitalization of $7.76B with a P/E ratio of -17.7x. The company generates $6.10B in trailing twelve-month revenue with a -6.7% profit margin.
Revenue growth is +12.1% quarter-over-quarter, while maintaining an operating margin of -4.9% and return on equity of -18.6%.
Valuation Metrics
Market Cap
$7.76B
Enterprise Value
$9.10B
P/E Ratio
-17.7x
PEG Ratio
0.5x
Price/Sales
1.3x
Growth & Margins
Revenue Growth (YoY)
+12.1%
Gross Margin
+56.5%
Operating Margin
-4.9%
Net Margin
-6.7%
EPS Growth
+12.1%
Financial Health
Cash/Price Ratio
+36.3%
Current Ratio
3.5x
Debt/Equity
201.6x
ROE
-18.6%
ROA
-3.4%
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Snap Inc. (SNAP) Business Model
About Snap Inc.
What They Do
Social media and camera company with Snapchat.
Business Model
The company primarily makes money through advertising by offering targeted ad placements within the Snapchat platform, allowing businesses to reach a global audience. Additionally, it generates revenue through augmented reality features and creative tools that enhance user content.
Additional Information
Founded in 2011 and headquartered in Santa Monica, California, Snap Inc. is publicly traded and continues to innovate in spatial computing and camera technology, positioning itself as a significant player in the social media and digital advertising markets.
Company Information
Sector
Communication Services
Industry
Internet Content & Information
Employees
5,381
CEO
Mr. Evan T. Spiegel
Country
United States
IPO Year
2017
Website
www.snap.comSnap Inc. (SNAP) Latest News & Analysis
Featured Analysis
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Zacks Investment Research
Snap (SNAP) Outpaces Stock Market Gains: What You Should Know
In the closing of the recent trading day, Snap (SNAP) stood at $4.76, denoting a +1.71% move from the preceding trading day.
Jul 15, 2026
By Zacks Equity Research
Tale of the Tape
Snap (SNAP) Beats Stock Market Upswing: What Investors Need to Know
Snap (SNAP) concluded the recent trading session at $4.7, signifying a +1.51% move from its prior day's close.
Jul 09, 2026
By Zacks Equity Research
Tale of the Tape
Reddit's AI Safety Drive Accelerates: Can User Trust Fuel Growth?
RDDT ramps up AI safety with stronger bot detection and human verification as it works to protect authentic conversations and support future growth.
Jul 07, 2026
By Nilanshi Mukherjee
Analyst Blog
Latest News
Quick Summary
Snap (SNAP) closed at $4.76, reflecting a 1.71% increase from the previous trading day.
Why It Matters
Snap's price increase indicates positive market sentiment, potentially reflecting improved investor confidence or performance, which could influence trading strategies and portfolio decisions.
Source: Zacks Investment Research
Market Sentiment:
Positive
Snapchat: The Profit Era May Soon Begin
3 days ago
Quick Summary
Snapchat's revenue grew 12% YoY, but North America DAUs declined and ad revenue was stagnant. Cost-cutting aims for $500M in savings, enhancing margin potential. Rating remains "Strong Buy."
Why It Matters
Snapchat's strong buy rating signals potential upside despite growth challenges. Cost-cutting measures may enhance margins, making it an attractive option amid sector pessimism.
Source: Seeking Alpha
Market Sentiment:
Positive
Quick Summary
Snap Inc. (NYSE: SNAP) will hold its Q2 2026 earnings conference call on August 3, 2026, at 2 PM PT. A live webcast will be available on its Investor Relations website for 90 days.
Why It Matters
Snap Inc.'s upcoming financial call will reveal key insights into its Q2 2026 performance, impacting investor sentiment and stock valuation based on revenue and growth projections.
Source: Business Wire
Market Sentiment:
Neutral
Quick Summary
Snap (SNAP) closed at $4.70, marking a 1.51% increase from the previous day's closing price.
Why It Matters
Snap's slight price increase indicates potential positive market sentiment and may influence short-term trading strategies and investor confidence in the stock.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Australia plans to double penalties for tech firms violating its social media ban for children, amid concerns over its effectiveness in reducing teen usage.
Why It Matters
Increased penalties for tech firms over social media compliance could lead to higher operational costs, potential fines, and regulatory scrutiny, impacting profitability and stock performance.
Source: Reuters
Market Sentiment:
Negative
Quick Summary
Meta Platforms shows stronger and consistent revenue growth over the past eight quarters, unlike Snap, which has a smaller and seasonally fluctuating revenue base.
Why It Matters
Meta's consistent revenue growth signals stability and potential for long-term investment, while Snap's volatility suggests higher risk, influencing investment decisions between the two companies.
Source: The Motley Fool
Market Sentiment:
Positive
Frequently Asked Questions About SNAP Stock
What is Snap Inc.'s (SNAP) stock forecast for 2027?
Based on our analysis of 9 Wall Street analysts, Snap Inc. (SNAP) has a median price target of $7.00. The highest price target is $15.00 and the lowest is $4.00.
Is SNAP stock a good investment in 2027?
According to current analyst ratings, SNAP has 10 Buy ratings, 30 Hold ratings, and 3 Sell ratings. The stock is currently trading at $4.69. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for SNAP stock?
Wall Street analysts predict SNAP stock could reach $7.00 in the next 12 months. This represents a 49.3% increase from the current price of $4.69. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Snap Inc.'s business model?
The company primarily makes money through advertising by offering targeted ad placements within the Snapchat platform, allowing businesses to reach a global audience. Additionally, it generates revenue through augmented reality features and creative tools that enhance user content.
What is the highest forecasted price for SNAP Snap Inc.?
The highest price target for SNAP is $15.00 from at , which represents a 219.8% increase from the current price of $4.69.
What is the lowest forecasted price for SNAP Snap Inc.?
The lowest price target for SNAP is $4.00 from at , which represents a -14.7% decrease from the current price of $4.69.
What is the overall SNAP consensus from analysts for Snap Inc.?
The overall analyst consensus for SNAP is neutral. Out of 9 Wall Street analysts, 10 rate it as Buy, 30 as Hold, and 3 as Sell, with a median price target of $7.00.
How accurate are SNAP stock price projections?
Stock price projections, including those for Snap Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: July 17, 2026 3:15 AM UTC