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SSP Stock Forecast: The E.W. Scripps Co. Price Predictions for 2026-2027

Last close, 3 Sept 2026
$3.34
+2.77% on the day

The 4 Wall Street analysts covering The E.W. Scripps Co. hold a median 12-month price target of $3.8 — +13.8% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 36 of 100 as at 2 Sept 2026 — in the lower half. The Street sees upside; the factor read is a caution. That gap is the story on this page.

Market cap
$302.1M
Ticker Nerd rank
36 / 100
Median analyst target
$3.80
Analysts covering
4
Revenue$490.4M−9.2% y/y
Operating income$14.2M
Net income−$1.2B
Free cash flow−$2.9M
Quarterly, 8 quarters to 30 June 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
+4.7%
1M
+18.4%
YTD
−16.3%
1Y
+46.1%
From 52W high
−35.3%
From 52W low
+116.7%
$1.54
$5.16
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

SSP stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores The E.W. Scripps Co. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 2 Sept 2026
36 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Accruals
98
Issuance
74
Size
63
Value
46
Momentum
42
Volatility
41
Revisions
34
Quality
18
Growth
4

Accruals (98): Reported profit is backed by cash, and the company is not expanding recklessly.

Growth (4): Sales and profits are flat, shrinking, or growing more slowly than they were.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

SSP stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on SSP, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$2.00$4.00$6.00$8.00Oct 25Jan 26Apr 26Jul 26SSPHigh $8.00Median $3.80Low $3.00

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says4 analysts
1 Buy2 Hold1 Sell
Low $3.00Median $3.80High $8.00

The green dot is the last close — the median target sits +13.8% from it.

Recent analyst actionsNewest first
DateFirmActionRatingTarget
11 Aug 2026Wells FargoMaintainsEqual-Weight$4.70 → $3.80
11 May 2026BenchmarkMaintainsBuy$10 → $8.00
11 May 2026BenchmarkMaintainsBuy—
27 Feb 2026BenchmarkMaintainsBuy—
22 Jan 2026Wells FargoMaintainsEqual-Weight—
11 Aug 2025Wells FargoMaintainsEqual-Weight—
15 July 2025Wells FargoMaintainsEqual-Weight—
13 Mar 2025BenchmarkMaintainsBuy—
5 Nov 2024BenchmarkMaintainsBuy—
12 Aug 2024BenchmarkMaintainsBuy—
13 May 2024BenchmarkReiteratesBuy—
13 May 2024Wells FargoMaintainsEqual-Weight—
26 Feb 2024Wells FargoMaintainsEqual-Weight—
9 Feb 2024Wells FargoMaintainsEqual-Weight—
8 Aug 2023GuggenheimMaintainsNeutral—
7 Aug 2023BenchmarkReiteratesBuy—
27 Feb 2023BenchmarkReiteratesBuy—
9 Nov 2022Wells FargoDowngradeEqual-Weight—
8 Aug 2022Wells FargoMaintainsOverweight—
2 Aug 2022BenchmarkMaintainsBuy—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. SSP appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Performance

SSP vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 3 Sept 2026, The E.W. Scripps Co. returned +46.1% against +21.4% for the S&P 500, dividends included.

SSP vs S&P 500, last 12 monthsTotal return, rebased to 100
100150200Oct 25Jan 26Apr 26Jul 26SSPS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

SSP analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
−123900.0%
Analysts raising
0
Analysts cutting
0
Fundamentals

The E.W. Scripps Co. (SSP) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
4.2×

Cheaper than 67% of US stocks

Price / sales
0.1×

Cheaper than 95% of US stocks

Price / book
3.0×

Cheaper than 34% of US stocks

EV / EBITDA
12.5×

Cheaper than 30% of US stocks

Growth & margins
Revenue growth (YoY)
−9.2%

Higher than 16% of US stocks

Earnings growth (YoY)
−9.2%

Higher than 26% of US stocks

Gross margin
40.0%

Higher than 50% of US stocks

Operating margin
2.7%

Higher than 50% of US stocks

Net margin
−58.0%

Higher than 9% of US stocks

Returns & dividend
Return on equity
−174.7%

Higher than 8% of US stocks

Return on assets
1.7%

Higher than 57% of US stocks

Dividend yield
6.1%

Higher than 86% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

The E.W. Scripps Co. (SSP) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • The E.W. Scripps Co. has a market value of $302.1M and an enterprise value of $3.3B.

  • Revenue in the twelve months to 30 June 2026: $2.1B. The latest quarter shrank 9.2% year on year.

  • Net income over the same four quarters: −$1.2B, a −58.0% net margin.

  • Diluted earnings per share, trailing twelve months: $−13.94.

  • Free cash flow in the twelve months to 30 June 2026: $35.0M.

  • Shares outstanding: 92.7M.

  • Trailing P/E: 4.2×; forward P/E: −3.3× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Forward dividend yield: 6.12%, paying out 0% of earnings.

  • The E.W. Scripps Co. employs 4,600 people — $455K of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 30 June 2026 · market figures as at 3 Sept 2026

Data provided by Twelve Data

Peers

SSP vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelBroadcasting
CompanyMarket capTKN rank
SSPThe E.W. Scripps Co.$302.1M
36
IHRTiHeartMedia, Inc.$461.3M
51
CURICuriosityStream, Inc.$170.2M
95
GTNGray Media, Inc.$512.3M
50
XHLDTEN Holdings, Inc.$110.7M
22
MDIAMediaco Holding, Inc.$99.1M
24
SBGISinclair, Inc.$990.1M
53

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own The E.W. Scripps Co. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest SSP news & analysis

Scripps taps NBCU sales veteran to lead small and medium business growth and direct response advertising

GlobeNewsWire · 27 Aug 2026positive

The E.W. Scripps Company has appointed Jen Carfley, a veteran media sales executive with prior experience at NBCUniversal, as head of small and medium business growth and direct response advertising, effective immediately.

Why it matters — The appointment brings a seasoned advertising sales leader to oversee SMB growth and direct response ad efforts, a key area for SSP's advertising revenue.

Scripps' KRTV wins National Murrow Award for ‘Excellence in Innovation'

GlobeNewsWire · 14 Aug 2026positive

KRTV, The E.W. Scripps Co.'s CBS affiliate in Great Falls, Montana, won a National Murrow Award for 'Excellence in Innovation.' The award was announced on Aug. 14, 2026.

Why it matters — A national journalism award for one of Scripps' local stations reflects positively on the company's news operations and brand recognition.

The E.W. Scripps Company (SSP) Q2 2026 Earnings Call Transcript

Seeking Alpha · 7 Aug 2026neutral

The E.W. Scripps Company held its Q2 2026 earnings call, and the transcript of that call has been published on Seeking Alpha. The excerpt identifies the source material but does not contain details from the call itself.

Why it matters — A Scripps watcher would care because the Q2 2026 earnings call transcript is the primary record of the company's latest financial results and management commentary.

E.W. Scripps CEO Adam Symson Briefs Wall Street On Major Layoffs, Touts AI “Revolution” In Local TV News

Deadline · 7 Aug 2026neutral

E.W. Scripps CEO Adam Symson briefed Wall Street analysts on the company's "transformation plan," which includes cutting 12% of its total workforce, mostly at local TV stations, as the company adopts a 24-hour streaming news model enabled by artificial intelligence.

Why it matters — SSP watchers would care because the plan involves significant workforce reductions at local stations alongside a strategic shift to an AI-enabled streaming news model, both of which affect the company's operations and outlook.

E.W. Scripps Q2 Earnings Call Highlights

MarketBeat · 7 Aug 2026negative

E.W. Scripps reported second-quarter results featuring higher political advertising revenue and progress on cost reductions, offset by weaker networks revenue, effects from carriage disputes, and a $1.1 billion non-cash impairment charge related to its Scripps Networks business.

Why it matters — The sizeable impairment charge tied to Scripps Networks is a major financial event that could have lasting effects on the company's reported results and the value of that segment.

FAQ

Frequently asked questions about SSP stock

What is the SSP stock price forecast for 2026-2027?

The 4 Wall Street analysts covering The E.W. Scripps Co. have a median 12-month price target of $3.8, with estimates ranging from $3 to $8. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is SSP stock a buy right now?

Of the 4 analysts covering The E.W. Scripps Co., 1 rate it a Buy, 2 a Hold and 1 a Sell. Ticker Nerd's systematic factor model ranks The E.W. Scripps Co. 36 out of 100 across roughly 4,600 US stocks as at 2 Sept 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank SSP?

As at 2 Sept 2026, The E.W. Scripps Co. ranks 36 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Accruals (98 of 100).

Will SSP stock go up?

No one can know that. What the data says: the median 12-month target from 4 analysts implies +13.8% from the last close, and Ticker Nerd's factor model ranks The E.W. Scripps Co. 36 out of 100 as at 2 Sept 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the SSP stock forecast for 2030?

No analyst covering The E.W. Scripps Co. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for SSP are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $3 to $8 over the next 12 months.

How has SSP stock performed over the past year?

The E.W. Scripps Co. returned +46.1% over the 12 months to 3 Sept 2026, with dividends reinvested. Past performance does not indicate future returns.

What does The E.W. Scripps Co. do?

The E.W. Scripps Company Class A Common Stock represents ownership in The E.W.

What is the latest news on SSP?

The most recent item we track (GlobeNewsWire, 27 Aug 2026): "Scripps taps NBCU sales veteran to lead small and medium business growth and direct response advertising". The E.W. Scripps Company has appointed Jen Carfley, a veteran media sales executive with prior experience at NBCUniversal, as head of small and medium business growth and direct response advertising, effective immediately.

Company

About The E.W. Scripps Co.

The E.W. Scripps Company Class A Common Stock represents ownership in The E.W. Scripps Company, a U.S. media organization headquartered in Cincinnati, Ohio. The company operates a diversified portfolio of local television stations, along with national news and entertainment networks, serving audiences across the United States. Its business is centered on news production, broadcast distribution, and digital media services, with a strong emphasis on local journalism, community-focused programming, and advertising-supported content. The company also reaches viewers through multiplatform news and video offerings, making it an important participant in the American broadcasting and media market. The E.W. Scripps Company Class A Common Stock is used by investors to track and participate in the performance of this media business, which operates across television, digital, and related information services.

CEO Mr. Adam P. Symson · 4,600 employees · United States · https://www.scripps.com