SSPSSPCommunication Services · Broadcasting

SSP Stock Forecast: The E.W. Scripps Co. Price Predictions for 2026-2027

Last close, 7 Aug 2026
$3.32
+12.54% on the day

The 5 Wall Street analysts covering The E.W. Scripps Co. hold a median 12-month price target of $6.35 — +91.3% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 41 of 100 as at 8 Aug 2026 — in the lower half.

Market cap
$303.9M
Ticker Nerd rank
41 / 100
Median analyst target
$6.35
Analysts covering
5
Total return, dividends reinvested
1W
+18.1%
1M
+5.4%
YTD
−16.8%
1Y
+57.1%
From 52W high
−35.7%
From 52W low
+115.4%
$1.54
$5.16
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

SSP stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores The E.W. Scripps Co. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 8 Aug 2026
41 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Accruals
98
Issuance
80
Size
62
Value
59
Volatility
47
Momentum
46
Revisions
31
Quality
18
Growth
4

Accruals (98): Reported profit is backed by cash, and the company is not expanding recklessly.

Growth (4): Sales and profits are flat, shrinking, or growing more slowly than they were.

The rank is the raw material. Whether the rules would actually own The E.W. Scripps Co. — and when they’d sell — is the membership.

Wall Street

SSP stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on SSP, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$2.00$4.00$6.00$8.00$10.00Oct 25Jan 26Apr 26Jul 26SSPHigh $10.00Median $6.35Low $3.00

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

What Wall Street says5 analysts
2 Buy2 Hold1 Sell
Low $3.00Median $6.35High $10.00

The green dot is the last close — the median target sits +91.3% from it.

Recent analyst actionsNewest first
DateFirmActionRatingTarget
11 May 2026BenchmarkMaintainsBuy$10$8.00
27 Feb 2026BenchmarkMaintainsBuy
22 Jan 2026Wells FargoMaintainsEqual-Weight
11 Aug 2025Wells FargoMaintainsEqual-Weight
15 July 2025Wells FargoMaintainsEqual-Weight
13 Mar 2025BenchmarkMaintainsBuy
5 Nov 2024BenchmarkMaintainsBuy
12 Aug 2024BenchmarkMaintainsBuy
13 May 2024BenchmarkReiteratesBuy
13 May 2024Wells FargoMaintainsEqual-Weight
26 Feb 2024Wells FargoMaintainsEqual-Weight
9 Feb 2024Wells FargoMaintainsEqual-Weight
8 Aug 2023GuggenheimMaintainsNeutral
7 Aug 2023BenchmarkReiteratesBuy
27 Feb 2023BenchmarkReiteratesBuy
9 Nov 2022Wells FargoDowngradeEqual-Weight
8 Aug 2022Wells FargoMaintainsOverweight
2 Aug 2022BenchmarkMaintainsBuy
25 Sept 2020BenchmarkMaintainsBuy
5 Aug 2020BenchmarkMaintainsBuy

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Estimates

SSP analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
Analysts raising
0
Analysts cutting
0
Fundamentals

The E.W. Scripps Co. (SSP) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
4.2×

Cheaper than 67% of US stocks

Price / sales
0.1×

Cheaper than 95% of US stocks

Price / book
0.4×

Cheaper than 87% of US stocks

EV / EBITDA
10.4×

Cheaper than 38% of US stocks

Growth & margins
Revenue growth (YoY)
−9.2%

Higher than 16% of US stocks

Earnings growth (YoY)
−1.4%

Higher than 34% of US stocks

Gross margin
39.9%

Higher than 50% of US stocks

Operating margin
2.7%

Higher than 51% of US stocks

Net margin
−58.0%

Higher than 9% of US stocks

Returns & dividend
Return on equity
−174.7%

Higher than 8% of US stocks

Return on assets
1.7%

Higher than 57% of US stocks

Dividend yield
6.0%

Higher than 85% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Peers

SSP vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelBroadcasting
CompanyMarket capTKN rank
SSPThe E.W. Scripps Co.$303.9M
41
CURICuriosityStream, Inc.$158.0M
84
GTNGray Media, Inc.$556.7M
34
IHRTiHeartMedia, Inc.$577.6M
59
FUBOfuboTV, Inc.$1.0B
18
SBGISinclair, Inc.$1.0B
51
MDIAMediaco Holding, Inc.$77.6M
23
Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. SSP appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

News

Latest SSP news & analysis

The E.W. Scripps Company (SSP) Q2 2026 Earnings Call Transcript

Seeking Alpha · 7 Aug 2026neutral

The E.W. Scripps Company held its Q2 2026 earnings call, and the transcript of that call has been published on Seeking Alpha. The excerpt identifies the source material but does not contain details from the call itself.

Why it matters — A Scripps watcher would care because the Q2 2026 earnings call transcript is the primary record of the company's latest financial results and management commentary.

E.W. Scripps CEO Adam Symson Briefs Wall Street On Major Layoffs, Touts AI “Revolution” In Local TV News

Deadline · 7 Aug 2026neutral

E.W. Scripps CEO Adam Symson briefed Wall Street analysts on the company's "transformation plan," which includes cutting 12% of its total workforce, mostly at local TV stations, as the company adopts a 24-hour streaming news model enabled by artificial intelligence.

Why it matters — SSP watchers would care because the plan involves significant workforce reductions at local stations alongside a strategic shift to an AI-enabled streaming news model, both of which affect the company's operations and outlook.

E.W. Scripps Q2 Earnings Call Highlights

MarketBeat · 7 Aug 2026negative

E.W. Scripps reported second-quarter results featuring higher political advertising revenue and progress on cost reductions, offset by weaker networks revenue, effects from carriage disputes, and a $1.1 billion non-cash impairment charge related to its Scripps Networks business.

Why it matters — The sizeable impairment charge tied to Scripps Networks is a major financial event that could have lasting effects on the company's reported results and the value of that segment.

E.W. Scripps (SSP) Reports Q2 Loss, Misses Revenue Estimates

Zacks Investment Research · 7 Aug 2026negative

E.W. Scripps reported a second-quarter loss of $0.34 per share, wider than the Zacks Consensus Estimate of a $0.31 loss and larger than the $0.12 per-share loss a year earlier. Revenue missed estimates.

Why it matters — The quarterly loss came in worse than both analyst expectations and the prior-year result, signalling weaker-than-expected performance for SSP watchers.

Scripps completes acquisition of WTVQ in Lexington

GlobeNewsWire · 1 Aug 2026positive

Scripps completed its previously announced acquisition of WTVQ, the ABC affiliate in Lexington, Kentucky, from Morris Network, Inc. for $15.8 million.

Why it matters — The completed deal expands Scripps' broadcast station portfolio with an ABC affiliate in the Lexington, Kentucky market.

FAQ

Frequently asked questions about SSP stock

What is the SSP stock price forecast for 2026-2027?

The 5 Wall Street analysts covering The E.W. Scripps Co. have a median 12-month price target of $6.35, with estimates ranging from $3 to $10. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is SSP stock a buy right now?

Of the 5 analysts covering The E.W. Scripps Co., 2 rate it a Buy, 2 a Hold and 1 a Sell. Ticker Nerd's systematic factor model ranks The E.W. Scripps Co. 41 out of 100 across roughly 4,600 US stocks as at 8 Aug 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank SSP?

As at 8 Aug 2026, The E.W. Scripps Co. ranks 41 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Accruals (98 of 100).

Will SSP stock go up?

No one can know that. What the data says: the median 12-month target from 5 analysts implies +91.3% from the last close, and Ticker Nerd's factor model ranks The E.W. Scripps Co. 41 out of 100 as at 8 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the SSP stock forecast for 2030?

No analyst covering The E.W. Scripps Co. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for SSP are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $3 to $10 over the next 12 months.

How has SSP stock performed over the past year?

The E.W. Scripps Co. returned +57.1% over the 12 months to 7 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.

What does The E.W. Scripps Co. do?

The E.W. Scripps Company operates as a diversified media enterprise in the United States, focusing on local television stations, national news, and entertainment networks.

What is the latest news on SSP?

The most recent item we track (Seeking Alpha, 7 Aug 2026): "The E.W. Scripps Company (SSP) Q2 2026 Earnings Call Transcript". The E.W. Scripps Company held its Q2 2026 earnings call, and the transcript of that call has been published on Seeking Alpha. The excerpt identifies the source material but does not contain details from the call itself.

Company

About The E.W. Scripps Co.

The E.W. Scripps Company operates as a diversified media enterprise in the United States, focusing on local television stations, national news, and entertainment networks. It manages a portfolio of over 60 local broadcast stations across more than 40 markets, delivering over-the-air news, information, sports, entertainment content, and related digital operations. The company runs network, syndicated, and original programming, including local sporting events, alongside core and political advertising services. Through its Scripps Networks segment, it oversees national brands such as Scripps News, Court TV, ION, ION Plus, ION Mystery, Bounce, Grit, and Laff. Revenue streams encompass advertising, retransmission fees, and subscriptions, with the Local Media segment serving as the primary contributor. The E.W. Scripps Company also engages in connected TV (CTV) distribution and digital media platforms to reach modern audiences. Founded in 1878 and headquartered in Cincinnati, Ohio, it remains one of the nation's largest local TV broadcasters.

CEO Mr. Adam P. Symson · 5,000 employees · United States · https://www.scripps.com