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W Stock Forecast 2025-2026
$95.21
Current Price
$12.41B
Market Cap
Buy 18
Hold 14
Sell 1
Wall St Analyst Ratings
Distance to W Price Targets
+57.5%
To High Target of $150.00
+19.7%
To Median Target of $114.00
-16.0%
To Low Target of $80.00
W Price Momentum
-14.1%
1 Week Change
-10.9%
1 Month Change
+77.9%
1 Year Change
+114.8%
Year-to-Date Change
-17.2%
From 52W High of $114.92
+366.5%
From 52W Low of $20.41
📊 TOP ANALYST CALLS
Did W Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Wayfair is one of their latest high-conviction picks.
Latest W Stock Price Targets & Analyst Predictions
Based on our analysis of 48 Wall Street analysts, W has a bullish consensus with a median price target of $114.00 (ranging from $80.00 to $150.00). The overall analyst rating is Buy (7.9/10). Currently trading at $95.21, the median forecast implies a 19.7% upside. This outlook is supported by 18 Buy, 14 Hold, and 1 Sell ratings.
The most optimistic forecast comes from Stephen Ju at Credit Suisse, projecting a 57.5% upside. Conversely, the most conservative target is provided by Mark Kelley at Stifel, suggesting a 16.0% downside.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
W Analyst Ratings
18
Buy
14
Hold
1
Sell
W Price Target Range
Low
$80.00
Average
$114.00
High
$150.00
Current: $95.21
Latest W Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for W.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| Dec 3, 2025 | Jefferies | Jonathan Matuszewski | Hold | Downgrade | $94.00 |
| Nov 13, 2025 | Guggenheim | Steven Forbes | Buy | Maintains | $125.00 |
| Nov 12, 2025 | Oppenheimer | Brian Nagel | Outperform | Maintains | $144.00 |
| Oct 30, 2025 | RBC Capital | Steven Shemesh | Sector Perform | Maintains | $86.00 |
| Oct 30, 2025 | Evercore ISI Group | Oliver Wintermantel | Outperform | Maintains | $115.00 |
| Oct 29, 2025 | UBS | Michael Lasser | Buy | Maintains | $135.00 |
| Oct 29, 2025 | Truist Securities | Youssef Squali | Buy | Maintains | $120.00 |
| Oct 29, 2025 | Stifel | Mark Kelley | Hold | Maintains | $100.00 |
| Oct 29, 2025 | Wells Fargo | Zachary Fadem | Overweight | Maintains | $110.00 |
| Oct 29, 2025 | Goldman Sachs | Alexandra Steiger | Neutral | Maintains | $120.00 |
| Oct 29, 2025 | JP Morgan | Christopher Horvers | Overweight | Maintains | $114.00 |
| Oct 29, 2025 | Guggenheim | Steven Forbes | Buy | Maintains | $120.00 |
| Oct 29, 2025 | Mizuho | David Bellinger | Outperform | Maintains | $130.00 |
| Oct 29, 2025 | Raymond James | Bobby Griffin | Strong Buy | Maintains | $130.00 |
| Oct 29, 2025 | Needham | Bernie McTernan | Buy | Maintains | $125.00 |
| Oct 29, 2025 | Piper Sandler | Peter Keith | Overweight | Reiterates | $125.00 |
| Oct 29, 2025 | Argus Research | John Staszak | Buy | Maintains | $125.00 |
| Oct 29, 2025 | Canaccord Genuity | Maria Ripps | Buy | Maintains | $125.00 |
| Oct 29, 2025 | Barclays | Adrienne Yih | Equal-Weight | Maintains | $104.00 |
| Oct 29, 2025 | Citigroup | Ygal Arounian | Buy | Maintains | $135.00 |
Wayfair Inc. (W) Competitors
The following stocks are similar to Wayfair based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
Wayfair Inc. (W) Financial Data
Wayfair Inc. has a market capitalization of $12.41B with a P/E ratio of -23.7x. The company generates $12.24B in trailing twelve-month revenue with a -2.7% profit margin.
Revenue growth is +8.1% quarter-over-quarter, while maintaining an operating margin of +1.3% and return on equity of +17.9%.
Valuation Metrics
Market Cap
$12.41B
Enterprise Value
$14.99B
P/E Ratio
-23.7x
PEG Ratio
-0.9x
Price/Sales
1.0x
Growth & Margins
Revenue Growth (YoY)
+8.1%
Gross Margin
+30.0%
Operating Margin
+1.3%
Net Margin
-2.7%
EPS Growth
+8.1%
Financial Health
Cash/Price Ratio
+9.9%
Current Ratio
0.7x
Debt/Equity
-1.4x
ROE
+17.9%
ROA
-1.2%
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Wayfair Inc. (W) Business Model
About Wayfair Inc.
What They Do
E-commerce platform for home goods and furniture.
Business Model
Wayfair operates a digital marketplace where it connects customers with a wide range of home goods and furniture from various suppliers. The company earns revenue primarily through the sale of products on its platform, benefiting from a commission-based model as well as direct sales.
Additional Information
With a significant market capitalization in the multibillion-euro range as of late 2025, Wayfair is a key player in the global e-commerce market for home products, utilizing technology to enhance the shopping experience and streamline delivery processes.
Company Information
Sector
Consumer Cyclical
Industry
Internet Retail
Employees
12,100
CEO
Mr. Niraj S. Shah
Country
United States
IPO Year
2014
Website
www.wayfair.comWayfair Inc. (W) Latest News & Analysis
Featured Analysis
Powered by
Zacks Investment Research
Why Is Carvana (CVNA) Up 17.1% Since Last Earnings Report?
Carvana (CVNA) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.
Nov 28, 2025
By Zacks Equity Research
Realtime BLOG
Why Is Wayfair (W) Up 8.6% Since Last Earnings Report?
Wayfair (W) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.
Nov 27, 2025
By Zacks Equity Research
Realtime BLOG
Latest News
Quick Summary
Wayfair Inc (NYSE:W) shares dropped nearly 5% after Jefferies downgraded the stock to "Hold," citing weakening web traffic and softer early holiday demand.
Why It Matters
Wayfair's downgrade signals potential challenges ahead, reflecting weakening consumer demand and traffic, which could impact future revenue and stock performance.
Source: Proactive Investors
Market Sentiment:
Negative
Wayfair Inc. (W) Presents at Morgan Stanley Global Consumer & Retail Conference 2025 Transcript
4 days ago
Quick Summary
Wayfair Inc. presented at the Morgan Stanley Global Consumer & Retail Conference 2025, sharing insights relevant to investors in the consumer and retail sectors.
Why It Matters
Wayfair's presentation at a major conference signals its strategy and outlook, influencing investor sentiment and potential stock performance in the consumer retail sector.
Source: Seeking Alpha
Market Sentiment:
Neutral
Quick Summary
Amazon stock rose following reports of strong consumer spending during Black Friday and Cyber Monday sales.
Why It Matters
Strong growth in spending during Black Friday and Cyber Monday signals robust consumer demand, potentially boosting Amazon's revenue and profitability, which can positively impact its stock performance.
Source: Investors Business Daily
Market Sentiment:
Positive
Quick Summary
Wayfair (W) reported earnings 30 days ago; investors should monitor upcoming developments and market reactions for potential stock movements.
Why It Matters
Wayfair's recent earnings report can influence stock performance and investor sentiment, affecting future stock price and investment decisions.
Source: Zacks Investment Research
Market Sentiment:
Positive
Q3 Earnings Season: 2 Big Winners
12 days ago
Quick Summary
Q3 reporting shows strong growth, with many companies surpassing consensus expectations, indicating a positive trend in corporate performance.
Why It Matters
Strong Q3 growth and companies exceeding expectations signal robust economic health, potentially boosting investor confidence and driving stock prices higher.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Wayfair reported 8% revenue growth and improved margins but faces challenges from weak consumer sentiment and a sluggish housing market. Valuation appears high relative to growth.
Why It Matters
Wayfair's strong results contrast with consumer sentiment and market challenges, indicating potential volatility. High valuation may not be justified by growth, posing risks for investors.
Source: Seeking Alpha
Market Sentiment:
Neutral
Frequently Asked Questions About W Stock
What is Wayfair Inc.'s (W) stock forecast for 2026?
Based on our analysis of 48 Wall Street analysts, Wayfair Inc. (W) has a median price target of $114.00. The highest price target is $150.00 and the lowest is $80.00.
Is W stock a good investment in 2026?
According to current analyst ratings, W has 18 Buy ratings, 14 Hold ratings, and 1 Sell ratings. The stock is currently trading at $95.21. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for W stock?
Wall Street analysts predict W stock could reach $114.00 in the next 12 months. This represents a 19.7% increase from the current price of $95.21. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Wayfair Inc.'s business model?
Wayfair operates a digital marketplace where it connects customers with a wide range of home goods and furniture from various suppliers. The company earns revenue primarily through the sale of products on its platform, benefiting from a commission-based model as well as direct sales.
What is the highest forecasted price for W Wayfair Inc.?
The highest price target for W is $150.00 from Stephen Ju at Credit Suisse, which represents a 57.5% increase from the current price of $95.21.
What is the lowest forecasted price for W Wayfair Inc.?
The lowest price target for W is $80.00 from Mark Kelley at Stifel, which represents a -16.0% decrease from the current price of $95.21.
What is the overall W consensus from analysts for Wayfair Inc.?
The overall analyst consensus for W is bullish. Out of 48 Wall Street analysts, 18 rate it as Buy, 14 as Hold, and 1 as Sell, with a median price target of $114.00.
How accurate are W stock price projections?
Stock price projections, including those for Wayfair Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: December 6, 2025 3:44 PM UTC