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W Stock Forecast: Wayfair, Inc. Price Predictions for 2026-2027

Last close, 14 Aug 2026
$102
+0.49% on the day

The 32 Wall Street analysts covering Wayfair, Inc. hold a median 12-month price target of $124 — +22.0% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 85 of 100 as at 15 Aug 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$13.9B
Ticker Nerd rank
85 / 100
Median analyst target
$124
Analysts covering
32
Total return, dividends reinvested
1W
−4.7%
1M
+14.5%
YTD
+1.2%
1Y
+28.6%
From 52W high
−14.6%
From 52W low
+77.1%
$57
$119
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

W stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Wayfair, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 15 Aug 2026
85 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Accruals
99
Quality
81
Revisions
80
Momentum
77
Issuance
76
Growth
66
Value
46
Volatility
19
Size
13

Accruals (99): Reported profit is backed by cash, and the company is not expanding recklessly.

Volatility (19): The share price moves around a lot.

Size (13): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

W stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on W, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$60$80$100$120$140$160Oct 25Jan 26Apr 26Jul 26WHigh $156Median $124Low $80

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

What Wall Street says32 analysts
18 Buy13 Hold1 Sell
Low $80Median $124High $156

The green dot is the last close — the median target sits +22.0% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 12 moved their price target up and 0 moved it down.

DateFirmActionRatingTarget
5 Aug 2026BMO CapitalMaintainsMarket Perform$105 → $115
5 Aug 2026Evercore ISI GroupMaintainsOutperform$100 → $130
5 Aug 2026GuggenheimMaintainsBuy$100 → $135
5 Aug 2026NeedhamMaintainsBuy$83 → $133
5 Aug 2026RBC CapitalMaintainsSector Perform$78 → $92
5 Aug 2026TD CowenMaintainsHold$75 → $110
5 Aug 2026Truist SecuritiesMaintainsBuy$99 → $135
5 Aug 2026UBSMaintainsBuy$118 → $156
5 Aug 2026WedbushMaintainsNeutral$85 → $125
5 Aug 2026Wells FargoMaintainsOverweight$100 → $130
29 July 2026UBSMaintainsBuy$115 → $118
28 July 2026JP MorganMaintainsOverweight$105 → $108
28 July 2026JP MorganMaintainsOverweight—
16 July 2026WedbushAssumesNeutral$104
8 July 2026BenchmarkInitiatesHold—
8 July 2026BenchmarkInitiatesHold—
23 June 2026Evercore ISI GroupMaintainsOutperform—
2 June 2026Evercore ISI GroupMaintainsOutperform—
20 May 2026GuggenheimReiteratesBuy—
19 May 2026CitigroupMaintainsBuy—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. W appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Estimates

W analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
+3.5%
Analysts raising
5
Analysts cutting
0
Fundamentals

Wayfair, Inc. (W) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
−41.7×

Cheaper than 98% of US stocks

Price / sales
1.1×

Cheaper than 68% of US stocks

Price / book
−4.8×

Cheaper than 96% of US stocks

EV / EBITDA
46.0×

Cheaper than 6% of US stocks

Growth & margins
Revenue growth (YoY)
7.5%

Higher than 46% of US stocks

Earnings growth (YoY)
7.5%

Higher than 45% of US stocks

Gross margin
30.0%

Higher than 35% of US stocks

Operating margin
3.0%

Higher than 51% of US stocks

Net margin
−2.5%

Higher than 27% of US stocks

Returns & dividend
Return on equity
11.3%

Higher than 66% of US stocks

Return on assets
5.3%

Higher than 78% of US stocks

Dividend yield
—

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Peers

W vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelInternet Retail
CompanyMarket capTKN rank
WWayfair, Inc.$13.9B
85
CARTMaplebear, Inc.$11.8B
83
CHWYChewy, Inc.$9.2B
61
ETSYEtsy, Inc.$7.6B
89
GLBEGlobal-e Online Ltd.$7.1B
82
CPNGCoupang, Inc.$29.5B
10
EBAYeBay, Inc.$46.2B
90

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Wayfair, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest W news & analysis

These 2 Retail and Wholesale Stocks Could Beat Earnings: Why They Should Be on Your Radar

Zacks Investment Research · 14 Aug 2026neutral

Zacks Investment Research published an article highlighting how investors can identify stocks expected to beat quarterly earnings estimates using its Zacks Earnings ESP tool, directing attention to two retail and wholesale stocks as potential outperformers.

Why it matters — As a retail/wholesale sector name, Wayfair watchers may follow this piece because it highlights the methodology used to flag stocks likely to exceed quarterly earnings expectations, though Wayfair is not named.

Retail ETFs: Following the Selective Consumer

ETF Trends · 13 Aug 2026neutral

The article notes that consumers remain resilient but are increasingly directing spending toward value, convenience, and frequent everyday purchases, and discusses how retail ETFs can bridge staples and discretionary exposure.

Why it matters — Wayfair investors would care because this signals that consumer discretionary spending may be tilting away from larger, home-related purchases toward value-oriented everyday goods.

Wayfair (W) Just Flashed Golden Cross Signal: Do You Buy?

Zacks Investment Research · 11 Aug 2026positive

Wayfair Inc. (W) experienced a "golden cross" technical pattern, where its 50-day moving average crossed above its 200-day moving average, indicating a key level of support.

Why it matters — A golden cross is widely viewed by traders as a bullish signal, suggesting potential upward momentum for the stock.

Shifting Sentiment Could Help Wayfair Stock Extend Rally

Schaeffers Research · 10 Aug 2026positive

Wayfair shares jumped 30% following its recent earnings report, and the article notes that shifting market sentiment could help the stock extend this rally.

Why it matters — A Wayfair watcher would care because the post-earnings surge and improving sentiment highlight momentum that could influence the stock's near-term trajectory.

Wayfair Q2 Earnings Call Highlights

MarketBeat · 9 Aug 2026positive

Wayfair reported 7.5% year-over-year revenue growth in Q2 2026, led by an 8.7% increase in its U.S. segment. The online home-goods retailer said it continued to gain market share despite uneven consumer demand and subdued housing turnover.

Why it matters — This report indicates Wayfair delivered revenue growth and market-share gains during a period of uneven consumer demand and a slow housing market, which Watchers would find relevant to its performance outlook.

FAQ

Frequently asked questions about W stock

What is the W stock price forecast for 2026-2027?

The 32 Wall Street analysts covering Wayfair, Inc. have a median 12-month price target of $124, with estimates ranging from $80 to $156. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is W stock a buy right now?

Of the 32 analysts covering Wayfair, Inc., 18 rate it a Buy, 13 a Hold and 1 a Sell. Ticker Nerd's systematic factor model ranks Wayfair, Inc. 85 out of 100 across roughly 4,600 US stocks as at 15 Aug 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank W?

As at 15 Aug 2026, Wayfair, Inc. ranks 85 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Accruals (99 of 100).

Will W stock go up?

No one can know that. What the data says: the median 12-month target from 32 analysts implies +22.0% from the last close, and Ticker Nerd's factor model ranks Wayfair, Inc. 85 out of 100 as at 15 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the W stock forecast for 2030?

No analyst covering Wayfair, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for W are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $80 to $156 over the next 12 months.

How has W stock performed over the past year?

Wayfair, Inc. returned +28.6% over the 12 months to 14 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Wayfair, Inc. do?

Wayfair Inc. is a home-focused e-commerce company that sells furniture, décor, housewares, lighting, outdoor goods, and home improvement products through its digital retail brands.

What is the latest news on W?

The most recent item we track (Zacks Investment Research, 14 Aug 2026): "These 2 Retail and Wholesale Stocks Could Beat Earnings: Why They Should Be on Your Radar". Zacks Investment Research published an article highlighting how investors can identify stocks expected to beat quarterly earnings estimates using its Zacks Earnings ESP tool, directing attention to two retail and wholesale stocks as potential outperformers.

Company

About Wayfair, Inc.

Wayfair Inc. is a home-focused e-commerce company that sells furniture, décor, housewares, lighting, outdoor goods, and home improvement products through its digital retail brands. The company serves consumers seeking a broad selection of items for every room and style, using an online marketplace model that connects shoppers with a large network of suppliers rather than manufacturing most products itself. Its retail ecosystem includes Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold, along with tools and services designed to improve product discovery, personalization, and shopping confidence. Wayfair also supports business customers through its professional offering and operates fulfillment, delivery, and customer service infrastructure across North America and Europe. Headquartered in Boston, Massachusetts and founded in 2002, Wayfair plays a prominent role in the online home goods market as a specialized destination for home-related purchases.

CEO Mr. Niraj S. Shah · 11,800 employees · United States · https://www.wayfair.com