Inside India newsletter: Apple set to take a bigger bite of the world's second-largest smartphone market
Long queues formed outside Apple stores in India on Friday, with some customers waiting overnight to buy the iPhone 18 Pro and Pro Max. Despite the high price, the latest iPhone saw stronger demand in India than the iPhone 17.
Why it matters — Stronger-than-expected demand for Apple's latest iPhones in India, the world's second-largest smartphone market, signals growing consumer appetite for the company in that key market.