58% of Consumers Say They Don't Care Whether a Product is a National Brand or Private Label. They Just Buy What They Need
NielsenIQ released new research, "A Tale of Two Consumers: The Polarized Mindsets," finding that private label is now seen as a credible competitor across value, mainstream, and premium segments rather than just a low-cost substitute. The report notes that 58% of consumers do not care whether a product is a national brand or private label, amid a 26% global rise in FMCG prices from 2021 to 2025.
Why it matters — NIQ watchers would care because the research highlights a significant shift in consumer perceptions of private label, underscoring NIQ's role in tracking evolving buying behaviour in the FMCG sector.