Men's Interest in Appearance Is Growing: 36% Say Looking Their Best Matters More Than Five Years Ago, NIQ Finds
NielsenIQ shared findings that 36% of men say looking their best, including beauty and skincare, matters more than it did five years ago. Additionally, 54% say aging well has become more important over that period.
Why it matters — The findings provide NIQ watchers with consumer research on changing male attitudes toward beauty, skincare and aging well.