NOWNOWTechnology · Software - Application

NOW Stock Forecast: ServiceNow, Inc. Price Predictions for 2026-2027

Last close, 14 Aug 2026
$124
−2.55% on the day

The 49 Wall Street analysts covering ServiceNow, Inc. hold a median 12-month price target of $140 — +12.9% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 29 of 100 as at 15 Aug 2026 — in the lower half. The Street sees upside; the factor read is a caution. That gap is the story on this page.

Market cap
$128.2B
Ticker Nerd rank
29 / 100
Median analyst target
$140
Analysts covering
49
Total return, dividends reinvested
1W
−0.7%
1M
+18.3%
YTD
−19.1%
1Y
−27.1%
From 52W high
−35.5%
From 52W low
+49.4%
$83
$192
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

NOW stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores ServiceNow, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 15 Aug 2026
29 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Quality
72
Volatility
66
Accruals
60
Revisions
53
Value
49
Growth
44
Issuance
33
Momentum
17
Size
2

Quality (72): The business earns solid, repeatable profits on what it owns.

Momentum (17): The shares have been drifting down relative to others.

Size (2): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

NOW stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on NOW, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$100$150$200$250Oct 25Jan 26Apr 26Jul 26NOWHigh $248Median $140Low $72

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

What Wall Street says49 analysts
44 Buy3 Hold2 Sell
Low $72Median $140High $248

The green dot is the last close — the median target sits +12.9% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 8 moved their price target up and 0 moved it down.

DateFirmActionRatingTarget
12 Aug 2026Wells FargoMaintainsOverweight$160$175
23 July 2026BairdMaintainsOutperform$118$125
23 July 2026BairdMaintainsOutperform
23 July 2026BernsteinMaintainsOutperform$236$248
23 July 2026BernsteinMaintainsOutperform
23 July 2026BMO CapitalMaintainsOutperform
23 July 2026BMO CapitalMaintainsOutperform$115$118
23 July 2026Cantor FitzgeraldReiteratesOverweight$141
23 July 2026Cantor FitzgeraldReiteratesOverweight
23 July 2026Evercore ISI GroupMaintainsOutperform
23 July 2026Evercore ISI GroupMaintainsOutperform$150$160
23 July 2026JefferiesMaintainsBuy
23 July 2026JefferiesMaintainsBuy$135$140
23 July 2026JP MorganMaintainsOverweight
23 July 2026JP MorganMaintainsOverweight$145$150
23 July 2026MacquarieMaintainsNeutral$109$110
23 July 2026MacquarieMaintainsNeutral
23 July 2026NeedhamReiteratesBuy$115
23 July 2026NeedhamReiteratesBuy
23 July 2026Piper SandlerReiteratesOverweight

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. NOW appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Estimates

NOW analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
−1.3%
Analysts raising
9
Analysts cutting
29
Fundamentals

ServiceNow, Inc. (NOW) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
77.5×

Cheaper than 9% of US stocks

Price / sales
8.7×

Cheaper than 16% of US stocks

Price / book
10.2×

Cheaper than 10% of US stocks

EV / EBITDA
45.6×

Cheaper than 6% of US stocks

Growth & margins
Revenue growth (YoY)
24.0%

Higher than 74% of US stocks

Earnings growth (YoY)
−22.6%

Higher than 19% of US stocks

Gross margin
70.7%

Higher than 83% of US stocks

Operating margin
4.1%

Higher than 53% of US stocks

Net margin
11.3%

Higher than 72% of US stocks

Returns & dividend
Return on equity
14.2%

Higher than 73% of US stocks

Return on assets
4.2%

Higher than 72% of US stocks

Dividend yield
1.0%

Higher than 24% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Peers

NOW vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelSoftware - Application
CompanyMarket capTKN rank
NOWServiceNow, Inc.$128.2B
29
SNOWSnowflake, Inc.$111.4B
59
ADPAutomatic Data Processing, Inc.$110.4B
70
UBERUber Technologies, Inc.$157.8B
50
ADBEAdobe, Inc.$104.9B
85
CRMSalesforce, Inc.$160.5B
67
INTUIntuit, Inc.$96.2B
87

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own ServiceNow, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest NOW news & analysis

This Grok portfolio just destroyed the S&P 500

Finbold · 15 Aug 2026neutral

An experimental AI stock portfolio managed by Grok outperformed the S&P 500, turning a $100,000 investment into $148,485 in under nine months.

Why it matters — ServiceNow watchers may note the news as an example of growing interest in AI-managed portfolios and the broader AI investment landscape in which ServiceNow operates.

AI Killing Software? Analyst Says ‘I Don't See a Software Apocalypse'

Benzinga · 14 Aug 2026positive

Analyst Dan Ives of Yorkville Ives said he does not see a "software apocalypse" from AI, arguing that heavy infrastructure spending by hyperscalers and major technology companies such as Microsoft and NVIDIA is beginning to translate into revenue growth and ease investor concerns about returns on large capital expenditure.

Why it matters — For ServiceNow watchers, this counters fears that AI would eliminate demand for software, suggesting the software industry (and platforms like ServiceNow) may remain a meaningful part of the AI investment cycle.

FJTSY or NOW: Which Is the Better Value Stock Right Now?

Zacks Investment Research · 13 Aug 2026neutral

Zacks Investment Research published an article comparing Fujitsu Ltd. (FJTSY) and ServiceNow (NOW) as potential value stock options for investors in the Computers - IT Services sector. The piece positions both companies as considerations within that sector.

Why it matters — ServiceNow watchers would care because the article highlights NOW as one of two stocks being evaluated in the Computers - IT Services sector, giving it visibility among value-focused investors.

Lessons To Learn About AI And Cybersecurity From Black Hat Cyber 2026

Seeking Alpha · 12 Aug 2026positive

Following Black Hat USA 2026, cybersecurity stocks including ServiceNow (NOW) rose, driven by AI-centric product launches from CRWD, PANW, RBRK, and NOW. The report notes that AI adoption introduces new security risks such as data poisoning and agentic AI vulnerabilities, expanding the cybersecurity total addressable market.

Why it matters — A NOW watcher would care because ServiceNow's AI-centric cybersecurity offerings were highlighted among the launches fueling a post-conference surge in cybersecurity stocks and the broader market opportunity.

Wall Street May Be Sleeping on This AI Growth Story, The Stock Has 97% Upside

24/7 Wall Street · 12 Aug 2026positive

Despite reporting one of the strongest quarters in enterprise software, ServiceNow (NYSE:NOW) has been punished by the market in 2026, with analysts suggesting the stock may be overlooked as an AI growth story with potential upside.

Why it matters — NOW watchers would care because the item highlights a disconnect between ServiceNow's strong operating performance and its share price, framing the company as an underappreciated AI growth opportunity.

FAQ

Frequently asked questions about NOW stock

What is the NOW stock price forecast for 2026-2027?

The 49 Wall Street analysts covering ServiceNow, Inc. have a median 12-month price target of $140, with estimates ranging from $72 to $248. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is NOW stock a buy right now?

Of the 49 analysts covering ServiceNow, Inc., 44 rate it a Buy, 3 a Hold and 2 a Sell. Ticker Nerd's systematic factor model ranks ServiceNow, Inc. 29 out of 100 across roughly 4,600 US stocks as at 15 Aug 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank NOW?

As at 15 Aug 2026, ServiceNow, Inc. ranks 29 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Quality (72 of 100).

Will NOW stock go up?

No one can know that. What the data says: the median 12-month target from 49 analysts implies +12.9% from the last close, and Ticker Nerd's factor model ranks ServiceNow, Inc. 29 out of 100 as at 15 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the NOW stock forecast for 2030?

No analyst covering ServiceNow, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for NOW are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $72 to $248 over the next 12 months.

How has NOW stock performed over the past year?

ServiceNow, Inc. returned -27.1% over the 12 months to 14 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.

What does ServiceNow, Inc. do?

ServiceNow, Inc. is an American enterprise software company that provides a cloud-based platform for automating and managing digital workflows.

What is the latest news on NOW?

The most recent item we track (Finbold, 15 Aug 2026): "This Grok portfolio just destroyed the S&P 500". An experimental AI stock portfolio managed by Grok outperformed the S&P 500, turning a $100,000 investment into $148,485 in under nine months.

Company

About ServiceNow, Inc.

ServiceNow, Inc. is an American enterprise software company that provides a cloud-based platform for automating and managing digital workflows. The ServiceNow platform helps organizations connect people, processes, data, and systems across functions such as IT service management, employee workflows, customer service, security operations, and application development. Its products support workflow automation, low-code app creation, service delivery, and AI-enabled process orchestration for enterprises and public-sector organizations. ServiceNow serves a broad range of industries, including technology, financial services, healthcare, manufacturing, retail, and government, making it a widely used platform for improving operational efficiency and unifying business operations. Founded in 2004 and headquartered in Santa Clara, California, ServiceNow plays a significant role in the market for cloud workflow automation and enterprise digital transformation.

CEO Mr. William R. McDermott · 29,187 employees · United States · https://www.servicenow.com