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NOW Stock Forecast 2026-2027
$96.66
Current Price
$101.11B
Market Cap
Buy 41
Hold 4
Sell 1
Wall St Analyst Ratings
Distance to NOW Price Targets
+169.0%
To High Target of $260.00
+76.9%
To Median Target of $171.00
+3.5%
To Low Target of $100.00
NOW Price Momentum
+16.5%
1 Week Change
-14.7%
1 Month Change
-37.4%
1 Year Change
-36.9%
Year-to-Date Change
-54.3%
From 52W High of $211.48
+19.0%
From 52W Low of $81.24
📊 TOP ANALYST CALLS
Did NOW Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if ServiceNow is one of their latest high-conviction picks.
Latest NOW Stock Price Targets & Analyst Predictions
Based on our analysis of 53 Wall Street analysts, NOW has a bullish consensus with a median price target of $171.00 (ranging from $100.00 to $260.00). The overall analyst rating is Strong Buy (9.1/10). Currently trading at $96.66, the median forecast implies a 76.9% upside. This outlook is supported by 41 Buy, 4 Hold, and 1 Sell ratings.
Conversely, the most conservative target is provided by Karl Keirstead at UBS, suggesting a 3.5% upside.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
NOW Analyst Ratings
41
Buy
4
Hold
1
Sell
NOW Price Target Range
Low
$100.00
Average
$171.00
High
$260.00
Current: $96.66
Latest NOW Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for NOW.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| Apr 16, 2026 | Deutsche Bank | Brad Zelnick | Buy | Maintains | $135.00 |
| Apr 16, 2026 | Baird | Rob Oliver | Outperform | Maintains | $125.00 |
| Apr 16, 2026 | TD Cowen | Derrick Wood | Buy | Maintains | $140.00 |
| Apr 15, 2026 | Citigroup | Tyler Radke | Buy | Maintains | $177.00 |
| Apr 15, 2026 | Oppenheimer | Brian Schwartz | Outperform | Maintains | $130.00 |
| Apr 14, 2026 | Mizuho | Gregg Moskowitz | Outperform | Maintains | $150.00 |
| Apr 10, 2026 | UBS | Karl Keirstead | Neutral | Downgrade | $100.00 |
| Apr 7, 2026 | Goldman Sachs | Kash Rangan | Buy | Maintains | $188.00 |
| Apr 7, 2026 | BTIG | Allan Verkhovski | Buy | Maintains | $185.00 |
| Apr 2, 2026 | Stifel | Brad Reback | Buy | Maintains | $135.00 |
| Mar 31, 2026 | Wells Fargo | Michael Turrin | Overweight | Maintains | $185.00 |
| Feb 9, 2026 | Needham | Mike Cikos | Buy | Reiterates | $155.00 |
| Feb 5, 2026 | Needham | Mike Cikos | Buy | Reiterates | $155.00 |
| Jan 30, 2026 | Citigroup | Tyler Radke | Buy | Maintains | $237.00 |
| Jan 29, 2026 | DA Davidson | Gil Luria | Buy | Maintains | $220.00 |
| Jan 29, 2026 | Stifel | Brad Reback | Buy | Maintains | $180.00 |
| Jan 29, 2026 | Cantor Fitzgerald | Thomas Blakey | Overweight | Reiterates | $200.00 |
| Jan 29, 2026 | BTIG | Allan Verkhovski | Buy | Reiterates | $200.00 |
| Jan 29, 2026 | Keybanc | Jackson Ader | Underweight | Maintains | $115.00 |
| Jan 29, 2026 | Needham | Mike Cikos | Buy | Reiterates | $155.00 |
ServiceNow, Inc. (NOW) Competitors
The following stocks are similar to ServiceNow based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
NOW
ServiceNow
mkt cap
101.11B
ServiceNow, Inc. (NOW) Financial Data
ServiceNow, Inc. has a market capitalization of $101.11B with a P/E ratio of 57.9x. The company generates $13.28B in trailing twelve-month revenue with a 13.2% profit margin.
Revenue growth is +20.7% quarter-over-quarter, while maintaining an operating margin of +16.5% and return on equity of +15.5%.
Valuation Metrics
Market Cap
$101.11B
Enterprise Value
$97.23B
P/E Ratio
57.9x
PEG Ratio
12.0x
Price/Sales
7.6x
Growth & Margins
Revenue Growth (YoY)
+20.7%
Gross Margin
+76.6%
Operating Margin
+16.5%
Net Margin
+13.2%
EPS Growth
+4.4%
Financial Health
Cash/Price Ratio
+6.2%
Current Ratio
1.0x
Debt/Equity
18.5x
ROE
+15.5%
ROA
+5.4%
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ServiceNow, Inc. (NOW) Business Model
About ServiceNow, Inc.
What They Do
Cloud-based platform for automating enterprise workflows.
Business Model
The company operates on a subscription-based model, providing its Now platform to organizations for automating and managing various enterprise workflows. Revenue is generated through licenses for the software, as well as additional services such as support and integration with other tools.
Additional Information
ServiceNow serves a diverse range of industries, including financial services, manufacturing, and telecom, and boasts a strong customer base with over 85% of Fortune 500 companies utilizing its services. Founded in 2004, it emphasizes AI-driven solutions, low-code development, and robust security features to ensure compliance and data protection.
Company Information
Sector
Technology
Industry
Software - Application
Employees
29,187
CEO
Mr. William R. McDermott
Country
United States
IPO Year
2012
Website
www.servicenow.comServiceNow, Inc. (NOW) Latest News & Analysis
Featured Analysis
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Zacks Investment Research
ServiceNow (NOW) Stock Falls Amid Market Uptick: What Investors Need to Know
ServiceNow (NOW) closed at $87.79 in the latest trading session, marking a -1.43% move from the prior day.
Apr 14, 2026
By Zacks Equity Research
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UiPath Stock Slides 39% in Six Months: a Buying Opportunity or a Hold?
PATH's 39% slide resets expectations, but steady growth, rising margins and strong cash position keep the stock in hold territory amid demand uncertainty.
Apr 14, 2026
By Shuvra Shankar Dey
Analyst Blog
Is C3.ai's C3 Code Platform a New Catalyst for Enterprise AI Adoption?
AI bets C3 Code can turn enterprise AI pilots into scaled deployments using natural language and agentic AI.
Apr 09, 2026
By Mrithunjoy Kaushik
Analyst Blog
Latest News
Quick Summary
ServiceNow's upcoming quarter performance analysis will focus on key metrics beyond Wall Street's earnings estimates for March 2026.
Why It Matters
Analyzing ServiceNow's key metrics beyond earnings estimates can reveal growth potential and underlying business health, influencing investment decisions and stock valuation.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Raisin is offering up to $1,500 in cash bonuses to new savers using code ‘HEADSTART’ for opening and funding high-yield savings or CD accounts.
Why It Matters
Raisin's cash bonuses attract savers, indicating competition in the savings market. This could impact interest rates and bank profitability, influencing investment strategies.
Source: 24/7 Wall Street
Market Sentiment:
Positive
Quick Summary
Software stocks have declined due to concerns over generative AI's long-term effects, but many currently present attractive investment opportunities with significant upside potential.
Why It Matters
Concerns over generative AI's impact on software stocks may present buying opportunities, as undervalued stocks could rebound, offering potential for significant returns.
Source: The Motley Fool
Market Sentiment:
Positive
Quick Summary
Netflix excelled as acquisition concerns eased, while Microsoft lagged due to Azure growth worries despite strong results. Alnylam Pharmaceuticals shows potential for long-term growth with its pipeline.
Why It Matters
Netflix's strong performance signals resilience amid acquisition fears, while Microsoft’s Azure concerns highlight market volatility. Alnylam Pharmaceuticals shows potential for future growth, attracting long-term interest.
Source: Seeking Alpha
Market Sentiment:
Positive
Quick Summary
ServiceNow (NYSE: NOW) faces renewed attention from Wall Street as two analyst firms lowered their price targets while still keeping positive ratings.
Why It Matters
Price target reductions signal concerns about ServiceNow's growth potential, which may impact investor sentiment and stock performance despite positive ratings.
Source: 24/7 Wall Street
Market Sentiment:
Negative
Quick Summary
The Nasdaq remains stable, the S&P 500 dropped 0.04%, and Technology gained 0.47%, indicating a selective risk-on environment for software stocks.
Why It Matters
The mixed performance of the Nasdaq and S&P 500, coupled with a rise in technology stocks, signals potential opportunities in software investments amidst selective risk appetite.
Source: Benzinga
Market Sentiment:
Positive
Frequently Asked Questions About NOW Stock
What is ServiceNow, Inc.'s (NOW) stock forecast for 2026?
Based on our analysis of 53 Wall Street analysts, ServiceNow, Inc. (NOW) has a median price target of $171.00. The highest price target is $260.00 and the lowest is $100.00.
Is NOW stock a good investment in 2026?
According to current analyst ratings, NOW has 41 Buy ratings, 4 Hold ratings, and 1 Sell ratings. The stock is currently trading at $96.66. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for NOW stock?
Wall Street analysts predict NOW stock could reach $171.00 in the next 12 months. This represents a 76.9% increase from the current price of $96.66. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is ServiceNow, Inc.'s business model?
The company operates on a subscription-based model, providing its Now platform to organizations for automating and managing various enterprise workflows. Revenue is generated through licenses for the software, as well as additional services such as support and integration with other tools.
What is the highest forecasted price for NOW ServiceNow, Inc.?
Price targets from Wall Street analysts for NOW are not currently available. The stock is trading at $96.66.
What is the lowest forecasted price for NOW ServiceNow, Inc.?
The lowest price target for NOW is $100.00 from Karl Keirstead at UBS, which represents a 3.5% increase from the current price of $96.66.
What is the overall NOW consensus from analysts for ServiceNow, Inc.?
The overall analyst consensus for NOW is bullish. Out of 53 Wall Street analysts, 41 rate it as Buy, 4 as Hold, and 1 as Sell, with a median price target of $171.00.
How accurate are NOW stock price projections?
Stock price projections, including those for ServiceNow, Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: April 19, 2026 10:33 AM UTC