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SHOP Stock Forecast 2026-2027
$123.56
Current Price
$160.34B
Market Cap
Buy 40
Hold 10
Sell 1
Wall St Analyst Ratings
Distance to SHOP Price Targets
+61.9%
To High Target of $200.00
+21.4%
To Median Target of $150.00
-15.0%
To Low Target of $105.00
SHOP Price Momentum
+0.8%
1 Week Change
+13.5%
1 Month Change
-2.8%
1 Year Change
-23.2%
Year-to-Date Change
-32.2%
From 52W High of $182.19
+31.4%
From 52W Low of $94.00
📊 TOP ANALYST CALLS
Did SHOP Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Shopify is one of their latest high-conviction picks.
Latest SHOP Stock Price Targets & Analyst Predictions
Based on our analysis of 10 Wall Street analysts, SHOP has a bullish consensus with a median price target of $150.00 (ranging from $105.00 to $200.00). The overall analyst rating is Strong Buy (8.7/10). Currently trading at $123.56, the median forecast implies a 21.4% upside. This outlook is supported by 40 Buy, 10 Hold, and 1 Sell ratings.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
SHOP Analyst Ratings
40
Buy
10
Hold
1
Sell
SHOP Price Target Range
Low
$105.00
Average
$150.00
High
$200.00
Current: $123.56
Latest SHOP Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for SHOP.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| Jul 13, 2026 | Jefferies | Samad Samana | Buy | Upgrade | $160.00 |
| Jul 10, 2026 | Stifel | Parker Lane | Buy | Upgrade | $150.00 |
| Jul 7, 2026 | B of A Securities | Tal Liani | Buy | Assumes | $150.00 |
| May 6, 2026 | Canaccord Genuity | Buy | Maintains | $N/A | |
| May 6, 2026 | UBS | Neutral | Maintains | $N/A | |
| May 6, 2026 | Citigroup | Buy | Maintains | $N/A | |
| May 6, 2026 | RBC Capital | Outperform | Reiterates | $N/A | |
| May 6, 2026 | Barclays | Equal-Weight | Maintains | $N/A | |
| May 6, 2026 | Citizens | Market Outperform | Maintains | $N/A | |
| May 6, 2026 | Wells Fargo | Overweight | Maintains | $N/A | |
| May 6, 2026 | DA Davidson | Buy | Maintains | $N/A | |
| May 5, 2026 | Needham | Buy | Reiterates | $N/A | |
| Apr 28, 2026 | Citigroup | Buy | Maintains | $N/A | |
| Apr 6, 2026 | Wells Fargo | Overweight | Maintains | $N/A | |
| Mar 12, 2026 | Piper Sandler | James Callahan | Overweight | Assumes | $165.00 |
| Mar 9, 2026 | Jefferies | Hold | Maintains | $N/A | |
| Feb 17, 2026 | Jefferies | Hold | Maintains | $N/A | |
| Feb 17, 2026 | Truist Securities | Buy | Upgrade | $N/A | |
| Feb 13, 2026 | Citigroup | Buy | Maintains | $N/A | |
| Feb 12, 2026 | RBC Capital | Outperform | Maintains | $N/A |
Shopify Inc. (SHOP) Competitors
The following stocks are similar to Shopify based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
Shopify Inc. (SHOP) Financial Data
Shopify Inc. has a market capitalization of $160.34B with a P/E ratio of 121.4x. The company generates $12.37B in trailing twelve-month revenue with a 10.8% profit margin.
Revenue growth is +34.3% quarter-over-quarter, while maintaining an operating margin of +15.7% and return on equity of +11.3%.
Valuation Metrics
Market Cap
$160.34B
Enterprise Value
$154.76B
P/E Ratio
121.4x
PEG Ratio
-8.1x
Price/Sales
13.1x
Growth & Margins
Revenue Growth (YoY)
+34.3%
Gross Margin
+48.8%
Operating Margin
+15.7%
Net Margin
+10.8%
EPS Growth
+34.3%
Financial Health
Cash/Price Ratio
+3.6%
Current Ratio
6.2x
Debt/Equity
1.4x
ROE
+11.3%
ROA
+9.6%
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Shopify Inc. (SHOP) Business Model
About Shopify Inc.
What They Do
Provides cloud-based tools for retail operations.
Business Model
Shopify operates a subscription-based model, offering merchants access to a comprehensive e-commerce platform that includes store design, inventory management, and analytics. In addition to subscription fees, it generates revenue through merchant solutions that integrate payments, shipping, and point-of-sale services, catering to merchants of all sizes.
Additional Information
Founded in 2004 and headquartered in Ottawa, Canada, Shopify plays a crucial role in the digital commerce ecosystem, enabling businesses to manage their operations and reach customers worldwide from a single platform.
Company Information
Sector
Technology
Industry
Software - Application
Employees
7,600
CEO
Mr. Tobias Lutke
Country
Canada
IPO Year
2015
Website
www.shopify.comShopify Inc. (SHOP) Latest News & Analysis
Featured Analysis
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Zacks Investment Research
Shopify (SHOP) Stock Falls Amid Market Uptick: What Investors Need to Know
In the latest trading session, Shopify (SHOP) closed at $123.55, marking a -1.69% move from the previous day.
Jul 15, 2026
By Zacks Equity Research
Tale of the Tape
Shopify (SHOP) Upgraded to Strong Buy: What Does It Mean for the Stock?
Shopify (SHOP) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #1 (Strong Buy).
Jul 14, 2026
By Zacks Equity Research
Tale of the Tape
Shopify Plunges 23% YTD: Buy, Sell or Hold the Stock on the Dip?
SHOP's 22.5% YTD slide reflects slowing growth and AI costs, but rising payments, AI commerce and global expansion may support a rebound.
Jul 14, 2026
By Aniruddha Ganguly
Analyst Blog
Latest News
Quick Summary
In Q4 2025, Shopify reported $123.84 billion in merchandise volume, reflecting the company's performance during that period.
Why It Matters
Shopify's $123.84 billion merchandise flow indicates strong e-commerce growth, potentially boosting revenue and investor confidence, impacting stock performance.
Source: 24/7 Wall Street
Market Sentiment:
Neutral
Quick Summary
Shopify (SHOP) has been upgraded to a Zacks Rank #1 (Strong Buy), indicating growing optimism about its earnings prospects, which may lead to a potential stock price increase.
Why It Matters
Shopify's upgrade to a Zacks Rank #1 signals strong earnings potential, likely boosting investor confidence and potentially driving stock price appreciation.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
SHOP's stock has dropped 22.5% YTD due to slowing growth and AI expenses, but increasing payments and global expansion could drive a potential rebound.
Why It Matters
SHOP's declining stock indicates investor concerns over growth and costs, but potential in payments and AI commerce could drive future recovery and investment opportunities.
Source: Zacks Investment Research
Market Sentiment:
Neutral
Quick Summary
Shopify (SHOP) closed at $123.55, reflecting a decline of 1.69% from the prior trading session.
Why It Matters
Shopify's decline indicates potential volatility and market sentiment shifts, which could affect investment decisions and future stock performance.
Source: Zacks Investment Research
Market Sentiment:
Negative
Quick Summary
Jefferies upgraded Shopify Inc (TSX:SH, NYSE:SHOP) to Buy from Hold, raising the price target to $160, citing promising Q2 signs and a reworked partner program.
Why It Matters
Jefferies' upgrade of Shopify to Buy and higher price target signals confidence in its growth potential, driven by strong Q2 indicators and strategic changes, likely boosting investor sentiment and stock value.
Source: Proactive Investors
Market Sentiment:
Positive
Quick Summary
Futures are down ahead of the second-quarter earnings reports this week, following a strong performance on Wall Street last week.
Why It Matters
Lower futures indicate potential volatility ahead of earnings reports, signaling uncertainty about corporate performance, which can impact stock prices and overall market sentiment.
Source: 24/7 Wall Street
Market Sentiment:
Negative
Frequently Asked Questions About SHOP Stock
What is Shopify Inc.'s (SHOP) stock forecast for 2027?
Based on our analysis of 10 Wall Street analysts, Shopify Inc. (SHOP) has a median price target of $150.00. The highest price target is $200.00 and the lowest is $105.00.
Is SHOP stock a good investment in 2027?
According to current analyst ratings, SHOP has 40 Buy ratings, 10 Hold ratings, and 1 Sell ratings. The stock is currently trading at $123.56. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for SHOP stock?
Wall Street analysts predict SHOP stock could reach $150.00 in the next 12 months. This represents a 21.4% increase from the current price of $123.56. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Shopify Inc.'s business model?
Shopify operates a subscription-based model, offering merchants access to a comprehensive e-commerce platform that includes store design, inventory management, and analytics. In addition to subscription fees, it generates revenue through merchant solutions that integrate payments, shipping, and point-of-sale services, catering to merchants of all sizes.
What is the highest forecasted price for SHOP Shopify Inc.?
The highest price target for SHOP is $200.00 from at , which represents a 61.9% increase from the current price of $123.56.
What is the lowest forecasted price for SHOP Shopify Inc.?
The lowest price target for SHOP is $105.00 from at , which represents a -15.0% decrease from the current price of $123.56.
What is the overall SHOP consensus from analysts for Shopify Inc.?
The overall analyst consensus for SHOP is bullish. Out of 10 Wall Street analysts, 40 rate it as Buy, 10 as Hold, and 1 as Sell, with a median price target of $150.00.
How accurate are SHOP stock price projections?
Stock price projections, including those for Shopify Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: July 18, 2026 2:56 AM UTC