ONONConsumer Cyclical · Footwear & AccessoriesThe 28 Wall Street analysts covering On Holding AG hold a median 12-month price target of $51 — +56.9% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 28 of 100 as at 15 Aug 2026 — in the lower half. The Street sees upside; the factor read is a caution. That gap is the story on this page.
Consensus tells you what everyone already believes. The model scores On Holding AG on its factor families — the same systematic rank behind the Ticker Nerd portfolio.
Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested
Quality (97): The business earns solid, repeatable profits on what it owns.
Momentum (10): The shares have been drifting down relative to others.
Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.
The bullish and bearish analyst opinions on ONON, reported as data — targets and ratings, the market's view beside the model's.
Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.
The green dot is the last close — the median target sits +56.9% from it.
Of the 20 most recent actions, 1 moved their price target up and 11 moved it down.
| Date | Firm | Action | Rating | Target |
|---|---|---|---|---|
| 12 Aug 2026 | Baird | Maintains | Outperform | $70 → $55 |
| 12 Aug 2026 | Barclays | Maintains | Overweight | $46 → $42 |
| 12 Aug 2026 | Evercore ISI Group | Maintains | Outperform | $46 → $40 |
| 12 Aug 2026 | Raymond James | Downgrade | Outperform | $52 → $38 |
| 12 Aug 2026 | Stifel | Maintains | Buy | $60 → $41 |
| 12 Aug 2026 | Telsey Advisory Group | Maintains | Outperform | $51 → $43 |
| 12 Aug 2026 | Truist Securities | Maintains | Buy | $48 → $40 |
| 12 Aug 2026 | UBS | Maintains | Buy | $83 → $73 |
| 11 Aug 2026 | BTIG | Maintains | Buy | $70 → $60 |
| 11 Aug 2026 | Needham | Maintains | Buy | $45 → $37 |
| 7 Aug 2026 | Evercore ISI Group | Maintains | Outperform | $42 → $46 |
| 29 July 2026 | UBS | Maintains | Buy | $85 → $83 |
| 29 July 2026 | UBS | Maintains | Buy | — |
| 2 July 2026 | JP Morgan | Reinstates | Overweight | $51 |
| 13 May 2026 | Barclays | Maintains | Overweight | — |
| 13 May 2026 | Guggenheim | Reiterates | Buy | — |
| 13 May 2026 | Keybanc | Maintains | Overweight | — |
| 13 May 2026 | Truist Securities | Maintains | Buy | — |
| 12 May 2026 | Needham | Maintains | Buy | — |
| 25 Mar 2026 | Telsey Advisory Group | Maintains | Outperform | — |
Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.
Computed off the Friday close and sent before the US open.
Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. ONON appears on the weeks it earns a place.
Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.
A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.
Cheaper than 36% of US stocks
Cheaper than 38% of US stocks
Cheaper than 24% of US stocks
Cheaper than 16% of US stocks
Higher than 60% of US stocks
Higher than 82% of US stocks
Higher than 78% of US stocks
Higher than 71% of US stocks
Higher than 74% of US stocks
Higher than 85% of US stocks
Higher than 91% of US stocks
Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.
The nearest names by industry and size, scored by the same model — like for like.
| Company | Market cap | TKN rank |
|---|---|---|
| ONONOn Holding AG | $10.8B | 28 |
| DECKDeckers Outdoor Corp. | $12.9B | 61 |
| CROXCrocs, Inc. | $6.3B | 90 |
| SHOOSteven Madden Ltd. | $3.4B | 97 |
| NKENIKE, Inc. | $60.3B | 32 |
| WWWWolverine World Wide, Inc. | $1.7B | 84 |
| ALSNAllison Transmission Holdings, Inc.* | $10.5B | 51 |
* Nearest Consumer Cyclical names by size — few footwear & accessories companies of this scale trade in the US universe.
Look up any of the roughly 4,600 stocks we score.
The rank is the raw material. Whether the rules would actually own On Holding AG — and when they’d sell — is the membership. See the Ticker Nerd 20 →
A Motley Fool article identified On Holding AG as one of two stocks that could double by 2030, citing premium brand momentum driving fast revenue growth and expanding operating margins.
Why it matters — This signals outsized investor expectations and bullish analyst sentiment around On's growth trajectory and margin expansion over the next several years.
ON Holding reported strong Q2 results but lowered its full-year revenue growth guidance from 23% to about 20%, causing the stock to fall roughly 20%. A Seeking Alpha contributor upgraded the rating from Sell to Hold, citing robust margin expansion and a net cash balance while cautioning on slowing growth and a high valuation.
Why it matters — ONON watchers will want to track the company's growth slowdown and greater reliance on APAC expansion after the guidance cut, alongside its improving gross and net margins.
On Holdings intentionally limited some wholesale shipments in its latest quarter to prioritize building higher-margin, direct-to-consumer sales.
Why it matters — For ONON watchers, this signals management's confidence in its DTC strategy and a deliberate shift toward higher profitability over top-line wholesale volume.
On Holding AG reported mixed second-quarter financial results on Tuesday. Following the results, analysts slashed their forecasts for the company.
Why it matters — On Holding watchers would care because the mixed Q2 results prompted analysts to cut their forecasts, which could affect expectations around the company's outlook.
On Aug. 11, 2026, On Holding's stock fell 20% after the premium running shoe maker reported weaker-than-expected sales and cut its full-year growth targets.
Why it matters — The sharp drop and reduced growth outlook signal weakening demand that could affect On Holding's near-term performance.
The 28 Wall Street analysts covering On Holding AG have a median 12-month price target of $51, with estimates ranging from $24 to $83. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.
Of the 28 analysts covering On Holding AG, 24 rate it a Buy, 3 a Hold and 1 a Sell. Ticker Nerd's systematic factor model ranks On Holding AG 28 out of 100 across roughly 4,600 US stocks as at 15 Aug 2026. None of this is personal advice — it does not consider your circumstances.
As at 15 Aug 2026, On Holding AG ranks 28 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Quality (97 of 100).
No one can know that. What the data says: the median 12-month target from 28 analysts implies +56.9% from the last close, and Ticker Nerd's factor model ranks On Holding AG 28 out of 100 as at 15 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.
No analyst covering On Holding AG publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for ONON are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $24 to $83 over the next 12 months.
On Holding AG returned -27.1% over the 12 months to 14 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.
On Holding AG is a Swiss sportswear company that designs, develops, and distributes performance-focused footwear, apparel, and accessories under the On brand. Headquartered in Zurich, Switzerland, and founded in 2010, the company serves runners, outdoor enthusiasts, fitness users, and everyday consumers seeking performance products with a lifestyle aesthetic.
The most recent item we track (The Motley Fool, 14 Aug 2026): "2 Stocks That Could Double by 2030". A Motley Fool article identified On Holding AG as one of two stocks that could double by 2030, citing premium brand momentum driving fast revenue growth and expanding operating margins.
On Holding AG is a Swiss sportswear company that designs, develops, and distributes performance-focused footwear, apparel, and accessories under the On brand. Headquartered in Zurich, Switzerland, and founded in 2010, the company serves runners, outdoor enthusiasts, fitness users, and everyday consumers seeking performance products with a lifestyle aesthetic. Its portfolio spans performance running, performance outdoor, performance all day, performance training, tennis, and youth-oriented “young movers” categories, offering road and trail running shoes, training and hiking footwear, as well as technical apparel and accessories. On Holding AG operates a global, multi-channel distribution model, combining direct-to-consumer e-commerce and owned retail stores with wholesale partnerships across run specialty shops, general sporting goods, outdoor and luxury retailers, and lifestyle and street-fashion outlets. Positioned in the consumer discretionary and athletic sportswear space, the company plays a notable role in the premium performance and lifestyle footwear market across Europe, the Americas, the Middle East, Africa, and the Asia-Pacific region.
CEO Mr. David Allemann · 3,963 employees · Switzerland · https://www.on.com