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NKENKEConsumer Cyclical · Footwear & Accessories

NKE Stock Forecast: NIKE, Inc. Price Predictions for 2026-2027

Last close, 8 Oct 2026
$35
+1.11% on the day

The 42 Wall Street analysts covering NIKE, Inc. hold a median 12-month price target of $35 — +0.5% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 29 of 100 as at 7 Oct 2026 — in the lower half.

Market cap
$50.9B
Ticker Nerd rank
29 / 100
Median analyst target
$35
Analysts covering
42
Revenue$11.0B−1.1% y/y
Operating income$1.3B
Net income$1.1B
Free cash flow$1.5B
Quarterly, 8 quarters to 31 May 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
−1.2%
1M
−8.8%
YTD
−44.0%
1Y
−48.1%
From 52W high
−48.5%
From 52W low
+2.6%
$34
$67
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

NKE stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores NIKE, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 7 Oct 2026
29 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Volatility
96
Growth
66
Issuance
66
Value
47
Quality
46
Revisions
42
Accruals
41
Size
5
Momentum
4

Volatility (96): The share price has been relatively steady.

Momentum (4): The shares have been drifting down relative to others.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

NKE stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on NKE, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$20$40$60$80$100Jan 26Apr 26Jul 26Oct 26NKEHigh $94Median $35Low $19

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says42 analysts
10 Buy25 Hold7 Sell
Low $19Median $35High $94

The green dot is the last close — the median target sits +0.5% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 0 moved their price target up and 17 moved it down.

DateFirmActionRatingTarget
5 Oct 2026BarclaysMaintainsOverweight$48 → $37
2 Oct 2026B of A SecuritiesMaintainsUnderperform$30 → $24
2 Oct 2026BairdMaintainsNeutral$44 → $36
2 Oct 2026BNP ParibasReiteratesUnderperform$23 → $19
2 Oct 2026BTIGMaintainsBuy$55 → $50
2 Oct 2026CitigroupMaintainsNeutral$39 → $32
2 Oct 2026Evercore ISI GroupMaintainsIn-Line$34 → $28
2 Oct 2026Freedom BrokerUpgradeBuy$54 → $51
2 Oct 2026Goldman SachsMaintainsNeutral$38 → $30
2 Oct 2026GuggenheimMaintainsBuy$60 → $50
2 Oct 2026JP MorganMaintainsUnderweight$40 → $33
2 Oct 2026Morgan StanleyMaintainsUnderweight$31 → $27
2 Oct 2026NeedhamReiteratesHold—
2 Oct 2026Piper SandlerMaintainsNeutral$38 → $28
2 Oct 2026RBC CapitalReiteratesSector Perform$40
2 Oct 2026StifelMaintainsHold$40 → $36
2 Oct 2026StoneXReiteratesHold—
2 Oct 2026Telsey Advisory GroupMaintainsMarket Perform$44 → $35
2 Oct 2026Truist SecuritiesMaintainsHold$42 → $29
2 Oct 2026UBSMaintainsNeutral$42 → $34

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. NKE appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Performance

NKE vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 8 Oct 2026, NIKE, Inc. returned −48.1% against +16.7% for the S&P 500, dividends included.

NKE vs S&P 500, last 12 monthsTotal return, rebased to 100
406080100120Jan 26Apr 26Jul 26Oct 26NKES&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

NKE analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
−24.7%
Analysts raising
1
Analysts cutting
6
Fundamentals

NIKE, Inc. (NKE) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
16.6×

Cheaper than 43% of US stocks

Price / sales
1.1×

Cheaper than 66% of US stocks

Price / book
3.4×

Cheaper than 28% of US stocks

EV / EBITDA
11.1×

Cheaper than 34% of US stocks

Growth & margins
Revenue growth (YoY)
−4.3%

Higher than 21% of US stocks

Earnings growth (YoY)
−2.1%

Higher than 34% of US stocks

Gross margin
49.2%

Higher than 61% of US stocks

Operating margin
7.9%

Higher than 60% of US stocks

Net margin
6.7%

Higher than 64% of US stocks

Returns & dividend
Return on equity
21.6%

Higher than 82% of US stocks

Return on assets
6.9%

Higher than 85% of US stocks

Dividend yield
4.8%

Higher than 92% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

NIKE, Inc. (NKE) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • NIKE, Inc. has a market value of $50.9B and an enterprise value of $54.2B.

  • Revenue in the twelve months to 31 May 2026: $46.4B. The latest quarter shrank 4.3% year on year.

  • Net income over the same four quarters: $3.1B, a 6.7% net margin.

  • Diluted earnings per share, trailing twelve months: $2.09.

  • Free cash flow in the twelve months to 31 May 2026: $2.2B, after $684.0M of capital spending.

  • NIKE, Inc. spent $146.0M on share buybacks and $2.4B on dividends in the twelve months to 31 May 2026.

  • Shares outstanding: 1.5B.

  • Trailing P/E: 16.6×; forward P/E: 20.3× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Forward dividend yield: 4.77%, paying out 79% of earnings.

  • NIKE, Inc. employs 73,000 people — $636K of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 31 May 2026 · market figures as at 8 Oct 2026

Data provided by Twelve Data

Peers

NKE vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelFootwear & Accessories
CompanyMarket capTKN rank
NKENIKE, Inc.$50.9B
29
DECKDeckers Outdoor Corp.$11.2B
63
ONONOn Holding AG$10.9B
34
CROXCrocs, Inc.$5.5B
89
SHOOSteven Madden Ltd.$3.2B
96
FFord Motor Co.*$48.3B
64
EBAYeBay, Inc.*$48.2B
88

* Nearest Consumer Cyclical names by size — few footwear & accessories companies of this scale trade in the US universe.

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own NIKE, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest NKE news & analysis

Nike: Why Even An 80% Drawdown Doesn't Make This Iconic Brand A Buy

Seeking Alpha · 8 Oct 2026negative

The article describes Nike as facing a severe operational crisis, citing losses in market share, margin compression and declining sales, particularly in Greater China, after strategic missteps including its direct-to-consumer pivot. It notes management’s FY2027 outlook for a high-single-digit revenue decline and EPS of $1.15–$1.35, below consensus.

Why it matters — The outlook and operating challenges highlight risks to Nike’s sales and earnings that NKE watchers may monitor.

NIKE's Shares Fall More Than 2% Post Q1 Earnings: What's Ahead?

Zacks Investment Research · 8 Oct 2026negative

NIKE shares fell more than 2% after its Q1 earnings as weak sales, challenges in Greater China and a cautious fiscal 2027 outlook overshadowed an earnings beat and turnaround efforts.

Why it matters — The report highlights sales and regional challenges, along with a cautious outlook, as factors weighing on NKE shares despite the earnings beat.

1 Reason to Still Avoid Nike Even Though It's 80% Below Its All-Time High

The Motley Fool · 8 Oct 2026negative

Nike is trading at its lowest price since 2013, while sales in Greater China fell 26% in the first quarter of fiscal 2027.

Why it matters — The report highlights a significant regional sales decline alongside Nike's low trading level, both relevant to investors following NKE.

Nike Taught Me A Dividend Lesson And A China Lesson (Rating Downgrade)

Seeking Alpha · 8 Oct 2026negative

Seeking Alpha downgraded Nike to hold, citing concerns about dividend sustainability and weakening fundamentals. The article says the dividend yield has risen to 4.8% as the share price declined, while payout ratios exceed 100% of forward EPS guidance and free cash flow has not covered dividend requirements.

Why it matters — NKE watchers may be concerned that current earnings and cash flow are not sufficient to cover the dividend.

1 Stat That Makes Nike Hard to Ignore This October

The Motley Fool · 8 Oct 2026negative

Nike's stock price has fallen 77% over the past five years. In its fiscal first-quarter 2027 report, the company said revenue and net income declined from the prior-year period.

Why it matters — These figures highlight recent share-price weakness alongside declines in Nike's revenue and net income.

FAQ

Frequently asked questions about NKE stock

What is the NKE stock price forecast for 2026-2027?

The 42 Wall Street analysts covering NIKE, Inc. have a median 12-month price target of $35, with estimates ranging from $19 to $94. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is NKE stock a buy right now?

Of the 42 analysts covering NIKE, Inc., 10 rate it a Buy, 25 a Hold and 7 a Sell. Ticker Nerd's systematic factor model ranks NIKE, Inc. 29 out of 100 across roughly 4,600 US stocks as at 7 Oct 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank NKE?

As at 7 Oct 2026, NIKE, Inc. ranks 29 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Volatility (96 of 100).

Will NKE stock go up?

No one can know that. What the data says: the median 12-month target from 42 analysts implies +0.5% from the last close, and Ticker Nerd's factor model ranks NIKE, Inc. 29 out of 100 as at 7 Oct 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the NKE stock forecast for 2030?

No analyst covering NIKE, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for NKE are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $19 to $94 over the next 12 months.

How has NKE stock performed over the past year?

NIKE, Inc. returned -48.1% over the 12 months to 8 Oct 2026, with dividends reinvested. Past performance does not indicate future returns.

What does NIKE, Inc. do?

Nike, Inc. Class B Common Stock represents equity in Nike, Inc., a global sportswear company focused on athletic footwear, apparel, equipment, accessories, and related services.

What is the latest news on NKE?

The most recent item we track (Seeking Alpha, 8 Oct 2026): "Nike: Why Even An 80% Drawdown Doesn't Make This Iconic Brand A Buy". The article describes Nike as facing a severe operational crisis, citing losses in market share, margin compression and declining sales, particularly in Greater China, after strategic missteps including its direct-to-consumer pivot. It notes management’s FY2027 outlook for a high-single-digit revenue decline and EPS of $1.15–$1.35, below consensus.

Company

About NIKE, Inc.

Nike, Inc. Class B Common Stock represents equity in Nike, Inc., a global sportswear company focused on athletic footwear, apparel, equipment, accessories, and related services. Nike serves consumers across men’s, women’s, and kids’ product lines, with offerings that span performance gear, lifestyle footwear, training apparel, and sports-inspired products. The company also operates digital commerce and brand experiences that support product discovery, direct-to-consumer sales, and customer engagement. Nike’s business reaches a broad international market through multiple regions, making it a major participant in the consumer discretionary and apparel sectors. The Class B shares reflect ownership in a company whose core role is to design, market, and distribute branded products for sport, fitness, and everyday wear.

CEO Mr. Elliott J. Hill · 73,000 employees · United States · https://www.nike.com