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PLNT Stock Forecast: Planet Fitness, Inc. Price Predictions for 2026-2027

Last close, 8 Oct 2026
$44
+2.18% on the day

The 18 Wall Street analysts covering Planet Fitness, Inc. hold a median 12-month price target of $62 — +40.8% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 85 of 100 as at 8 Oct 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$3.3B
Ticker Nerd rank
85 / 100
Median analyst target
$62
Analysts covering
18
Revenue$365.2M+7.1% y/y
Operating income$123.8M
Net income$67.4M
Free cash flow$4.0M
Quarterly, 8 quarters to 30 June 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
+5.2%
1M
−11.7%
YTD
−59.4%
1Y
−54.1%
From 52W high
−60.7%
From 52W low
+8.7%
$41
$112
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

PLNT stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Planet Fitness, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 8 Oct 2026
85 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Growth
89
Revisions
87
Value
86
Quality
82
Volatility
80
Accruals
73
Issuance
54
Size
28
Momentum
9

Growth (89): Sales and profits are climbing, and climbing faster than before.

Momentum (9): The shares have been drifting down relative to others.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

PLNT stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on PLNT, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$40$60$80$100$120Jan 26Apr 26Jul 26Oct 26PLNTHigh $106Median $62Low $49

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says18 analysts
12 Buy6 Hold0 Sell
Low $49Median $62High $106

The green dot is the last close — the median target sits +40.8% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 3 moved their price target up and 3 moved it down.

DateFirmActionRatingTarget
5 Oct 2026BairdMaintainsOutperform$72 → $60
5 Oct 2026RBC CapitalMaintainsOutperform$65 → $60
18 Aug 2026Morgan StanleyMaintainsEqual-Weight$47 → $51
18 Aug 2026Morgan StanleyMaintainsEqual-Weight—
7 Aug 2026RBC CapitalMaintainsOutperform—
7 Aug 2026RBC CapitalMaintainsOutperform$70 → $65
20 July 2026Canaccord GenuityMaintainsBuy—
20 July 2026Canaccord GenuityMaintainsBuy$80 → $82
9 July 2026JP MorganMaintainsOverweight$60 → $62
9 July 2026JP MorganMaintainsOverweight—
20 May 2026Roth CapitalMaintainsBuy—
15 May 2026UBSMaintainsBuy—
8 May 2026B of A SecuritiesDowngradeNeutral—
8 May 2026GuggenheimMaintainsBuy—
8 May 2026KeybancMaintainsOverweight—
8 May 2026MacquarieMaintainsNeutral—
8 May 2026RBC CapitalMaintainsOutperform—
8 May 2026TD CowenDowngradeHold—
8 May 2026Wells FargoMaintainsOverweight—
5 May 2026BairdMaintainsOutperform—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. PLNT appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Performance

PLNT vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 8 Oct 2026, Planet Fitness, Inc. returned −54.1% against +16.2% for the S&P 500, dividends included.

PLNT vs S&P 500, last 12 monthsTotal return, rebased to 100
406080100120Jan 26Apr 26Jul 26Oct 26PLNTS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

PLNT analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
+2.0%
Analysts raising
0
Analysts cutting
2
Fundamentals

Planet Fitness, Inc. (PLNT) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
15.0×

Cheaper than 46% of US stocks

Price / sales
2.6×

Cheaper than 45% of US stocks

Price / book
−5.5×

Cheaper than 97% of US stocks

EV / EBITDA
10.3×

Cheaper than 37% of US stocks

Growth & margins
Revenue growth (YoY)
4.5%

Higher than 37% of US stocks

Earnings growth (YoY)
15.6%

Higher than 54% of US stocks

Gross margin
51.0%

Higher than 63% of US stocks

Operating margin
33.7%

Higher than 89% of US stocks

Net margin
18.3%

Higher than 81% of US stocks

Returns & dividend
Return on equity
−45.3%

Higher than 23% of US stocks

Return on assets
8.5%

Higher than 89% of US stocks

Dividend yield
0.0%

Higher than 1% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

Planet Fitness, Inc. (PLNT) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • Planet Fitness, Inc. has a market value of $3.3B and an enterprise value of $5.9B.

  • Revenue in the twelve months to 30 June 2026: $1.4B. The latest quarter grew 4.5% year on year.

  • Net income over the same four quarters: $239.1M, a 17.0% net margin.

  • Diluted earnings per share, trailing twelve months: $2.95.

  • Free cash flow in the twelve months to 30 June 2026: $261.7M.

  • Planet Fitness, Inc. spent $699.5M on share buybacks in the twelve months to 30 June 2026.

  • Shares outstanding: 75.5M.

  • Trailing P/E: 15.0×; forward P/E: 12.0× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Forward dividend yield: 0.00%, paying out 0% of earnings.

  • Planet Fitness, Inc. employs 4,393 people — $321K of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 30 June 2026 · market figures as at 9 Oct 2026

Data provided by Twelve Data

Peers

PLNT vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelLeisure
CompanyMarket capTKN rank
PLNTPlanet Fitness, Inc.$3.3B
85
YETIYETI Holdings, Inc.$3.0B
70
GOLFAcushnet Holdings Corp.$4.6B
74
MATMattel, Inc.$4.8B
62
OSWOneSpaWorld Holdings Ltd.$2.4B
64
PTONPeloton Interactive, Inc.$2.1B
86
PRKSUnited Parks & Resorts, Inc.$1.5B
50

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Planet Fitness, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest PLNT news & analysis

Why Planet Fitness (PLNT) is a Top Value Stock for the Long-Term

Zacks Investment Research · 2 Oct 2026positive

Zacks Investment Research highlights Planet Fitness (PLNT) as a top value stock for the long term, using its Zacks Style Scores feature to identify strong investment opportunities for value, growth, and momentum investors.

Why it matters — A positive research designation from Zacks could increase visibility and investor interest in PLNT among those seeking long-term value opportunities.

Planet Fitness COO Dumps 23% of His Direct Equity Stake After the Stock Crashed

The Motley Fool · 30 Sept 2026negative

Planet Fitness's COO sold 7,000 shares at a weighted average price of $51.22 per share, totaling $358,540. The transaction reduced the COO's direct equity stake by 23%.

Why it matters — A significant insider disposal of nearly a quarter of the COO's direct holdings may signal reduced confidence from company leadership.

Planet Fitness: Membership Shrinkage Is Not As Scary As It Sounds - Buy

Seeking Alpha · 24 Sept 2026negative

Planet Fitness is experiencing membership declines that have driven a sharp stock sell-off, drawing heightened scrutiny. Recent CEO commentary underscores the need for sustainable member-growth initiatives, while negative market sentiment and headlines amplify concerns over the company's growth trajectory.

Why it matters — A Planet Fitness watcher would care because ongoing membership shrinkage and negative market sentiment directly affect the company's growth outlook and share price.

Insider Buy: Planet Fitness Director Acquires Shares Valued at Nearly $120,000

The Motley Fool · 18 Sept 2026positive

Planet Fitness director Christopher Tanco purchased 2,328 shares at $51.23 per share on September 14, 2026, totaling approximately $119,263. The acquisition represented 15% of his equity stake held prior to the purchase.

Why it matters — An insider purchase by a director can be notable to Planet Fitness watchers as it reflects a direct investment by company leadership in the stock.

Kaplan Fox Encourages Planet Fitness, Inc. (NYSE: PLNT) Investors to Contact the Firm Before the Deadline on September 14, 2026 for a Leadership Role

GlobeNewsWire · 14 Sept 2026negative

Kaplan Fox & Kilsheimer LLP announced that a class action lawsuit has been filed against Planet Fitness on behalf of investors who purchased or acquired the company's securities between November 6, 2025 and May 6, 2026. The firm is encouraging affected investors to contact them before a September 14, 2026 deadline.

Why it matters — The announcement signals pending litigation against Planet Fitness related to a defined class period, which could be relevant for investors monitoring the company's legal and regulatory standing.

FAQ

Frequently asked questions about PLNT stock

What is the PLNT stock price forecast for 2026-2027?

The 18 Wall Street analysts covering Planet Fitness, Inc. have a median 12-month price target of $62, with estimates ranging from $49 to $106. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is PLNT stock a buy right now?

Of the 18 analysts covering Planet Fitness, Inc., 12 rate it a Buy, 6 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Planet Fitness, Inc. 85 out of 100 across roughly 4,600 US stocks as at 8 Oct 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank PLNT?

As at 8 Oct 2026, Planet Fitness, Inc. ranks 85 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Growth (89 of 100).

Will PLNT stock go up?

No one can know that. What the data says: the median 12-month target from 18 analysts implies +40.8% from the last close, and Ticker Nerd's factor model ranks Planet Fitness, Inc. 85 out of 100 as at 8 Oct 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the PLNT stock forecast for 2030?

No analyst covering Planet Fitness, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for PLNT are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $49 to $106 over the next 12 months.

How has PLNT stock performed over the past year?

Planet Fitness, Inc. returned -54.1% over the 12 months to 8 Oct 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Planet Fitness, Inc. do?

Planet Fitness Inc. Class A Common Stock represents ownership in Planet Fitness, a franchisor and operator of fitness centers based in Hampton, New Hampshire.

What is the latest news on PLNT?

The most recent item we track (Zacks Investment Research, 2 Oct 2026): "Why Planet Fitness (PLNT) is a Top Value Stock for the Long-Term". Zacks Investment Research highlights Planet Fitness (PLNT) as a top value stock for the long term, using its Zacks Style Scores feature to identify strong investment opportunities for value, growth, and momentum investors.

Company

About Planet Fitness, Inc.

Planet Fitness Inc. Class A Common Stock represents ownership in Planet Fitness, a franchisor and operator of fitness centers based in Hampton, New Hampshire. The company serves members through a broad network of clubs that are designed to provide a welcoming, accessible workout environment, with operations centered on membership-based gym services. Its business is organized across franchise operations, corporate-owned clubs, and equipment sales, allowing it to support both its own locations and franchise partners. Planet Fitness also supplies fitness equipment to franchisee-owned clubs, linking its club network with a recurring service and product model. The company participates in the consumer discretionary and leisure facilities markets, where it plays a recognized role in large-scale fitness access for everyday consumers.

CEO Ms. Colleen Keating · 4,393 employees · United States · https://www.planetfitness.com