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PLNT Stock Forecast: Planet Fitness, Inc. Price Predictions for 2026-2027

Last close, 14 Aug 2026
$50
+2.57% on the day

The 18 Wall Street analysts covering Planet Fitness, Inc. hold a median 12-month price target of $64 — +27.1% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 85 of 100 as at 15 Aug 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$3.8B
Ticker Nerd rank
85 / 100
Median analyst target
$64
Analysts covering
18
Total return, dividends reinvested
1W
+0.7%
1M
−1.1%
YTD
−53.6%
1Y
−52.0%
From 52W high
−55.0%
From 52W low
+14.4%
$44
$112
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

PLNT stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Planet Fitness, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 15 Aug 2026
85 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Growth
89
Revisions
87
Volatility
86
Value
85
Quality
82
Accruals
73
Issuance
54
Size
27
Momentum
7

Growth (89): Sales and profits are climbing, and climbing faster than before.

Momentum (7): The shares have been drifting down relative to others.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

PLNT stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on PLNT, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$40$60$80$100$120Oct 25Jan 26Apr 26Jul 26PLNTHigh $106Median $64Low $47

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

What Wall Street says18 analysts
12 Buy6 Hold0 Sell
Low $47Median $64High $106

The green dot is the last close — the median target sits +27.1% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 2 moved their price target up and 1 moved it down.

DateFirmActionRatingTarget
7 Aug 2026RBC CapitalMaintainsOutperform$70 → $65
20 July 2026Canaccord GenuityMaintainsBuy—
20 July 2026Canaccord GenuityMaintainsBuy$80 → $82
9 July 2026JP MorganMaintainsOverweight$60 → $62
9 July 2026JP MorganMaintainsOverweight—
20 May 2026Roth CapitalMaintainsBuy—
15 May 2026UBSMaintainsBuy—
8 May 2026B of A SecuritiesDowngradeNeutral—
8 May 2026GuggenheimMaintainsBuy—
8 May 2026KeybancMaintainsOverweight—
8 May 2026MacquarieMaintainsNeutral—
8 May 2026RBC CapitalMaintainsOutperform—
8 May 2026TD CowenDowngradeHold—
8 May 2026Wells FargoMaintainsOverweight—
5 May 2026BairdMaintainsOutperform—
5 May 2026Wells FargoMaintainsOverweight—
29 Apr 2026RBC CapitalMaintainsOutperform—
29 Apr 2026TD CowenMaintainsBuy—
24 Apr 2026StifelMaintainsBuy—
10 Apr 2026Canaccord GenuityMaintainsBuy—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. PLNT appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Estimates

PLNT analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
+2.2%
Analysts raising
3
Analysts cutting
1
Fundamentals

Planet Fitness, Inc. (PLNT) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
17.1×

Cheaper than 44% of US stocks

Price / sales
2.9×

Cheaper than 43% of US stocks

Price / book
−6.3×

Cheaper than 97% of US stocks

EV / EBITDA
11.1×

Cheaper than 35% of US stocks

Growth & margins
Revenue growth (YoY)
4.5%

Higher than 38% of US stocks

Earnings growth (YoY)
15.6%

Higher than 54% of US stocks

Gross margin
51.0%

Higher than 64% of US stocks

Operating margin
33.7%

Higher than 89% of US stocks

Net margin
18.3%

Higher than 81% of US stocks

Returns & dividend
Return on equity
−45.3%

Higher than 22% of US stocks

Return on assets
8.5%

Higher than 89% of US stocks

Dividend yield
—

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Peers

PLNT vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelLeisure
CompanyMarket capTKN rank
PLNTPlanet Fitness, Inc.$3.8B
85
MATMattel, Inc.$4.4B
64
YETIYETI Holdings, Inc.$3.4B
73
GOLFAcushnet Holdings Corp.$5.3B
78
OSWOneSpaWorld Holdings Ltd.$2.7B
64
PTONPeloton Interactive, Inc.$2.4B
90
PRKSUnited Parks & Resorts, Inc.$2.0B
56

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Planet Fitness, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest PLNT news & analysis

Planet Fitness Director Spinelli Buys 10,000 Shares for $492,800 -- Should Investors Buy Too?

The Motley Fool · 16 Aug 2026positive

Planet Fitness director Stephen Spinelli Jr. purchased 10,000 shares on Aug. 10, 2026, for a total of $492,800. The transaction increased his direct equity stake by 28% relative to his pre-purchase balance.

Why it matters — An insider's substantial share purchase can be viewed as a signal of confidence in the company by those with direct knowledge of its operations.

PLNT Deadline: PLNT Investors Have Opportunity to Lead Planet Fitness, Inc. Securities Fraud Lawsuit

PRNewsWire · 14 Aug 2026negative

Rosen Law Firm has reminded Planet Fitness investors about the September 14, 2026 lead plaintiff deadline to join a securities fraud lawsuit. The lawsuit covers purchasers of PLNT common stock between November 6, 2025 and May 6, 2026.

Why it matters — PLNT watchers may want to note the pending securities fraud litigation and the approaching lead plaintiff deadline, as it could have implications for the company.

Alger Small Cap Growth Fund Q2 2026 Portfolio Review

Seeking Alpha · 14 Aug 2026negative

In its Q2 2026 portfolio review, the Alger Small Cap Growth Fund reported that Insmed, Planet Fitness, and Forte Biosciences were among the top detractors from the fund's performance, which nonetheless outperformed the Russell 2000 Growth Index for the quarter.

Why it matters — The review identifies Planet Fitness as a top detractor within a small-cap growth fund, signalling weaker relative contribution to that investor during the period.

FAQ

Frequently asked questions about PLNT stock

What is the PLNT stock price forecast for 2026-2027?

The 18 Wall Street analysts covering Planet Fitness, Inc. have a median 12-month price target of $64, with estimates ranging from $47 to $106. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is PLNT stock a buy right now?

Of the 18 analysts covering Planet Fitness, Inc., 12 rate it a Buy, 6 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Planet Fitness, Inc. 85 out of 100 across roughly 4,600 US stocks as at 15 Aug 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank PLNT?

As at 15 Aug 2026, Planet Fitness, Inc. ranks 85 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Growth (89 of 100).

Will PLNT stock go up?

No one can know that. What the data says: the median 12-month target from 18 analysts implies +27.1% from the last close, and Ticker Nerd's factor model ranks Planet Fitness, Inc. 85 out of 100 as at 15 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the PLNT stock forecast for 2030?

No analyst covering Planet Fitness, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for PLNT are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $47 to $106 over the next 12 months.

How has PLNT stock performed over the past year?

Planet Fitness, Inc. returned -52.0% over the 12 months to 14 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Planet Fitness, Inc. do?

Planet Fitness Inc. is a franchisor and operator of fitness centers that serves consumers through its Planet Fitness-branded clubs and membership offerings.

What is the latest news on PLNT?

The most recent item we track (The Motley Fool, 16 Aug 2026): "Planet Fitness Director Spinelli Buys 10,000 Shares for $492,800 -- Should Investors Buy Too?". Planet Fitness director Stephen Spinelli Jr. purchased 10,000 shares on Aug. 10, 2026, for a total of $492,800. The transaction increased his direct equity stake by 28% relative to his pre-purchase balance.

Company

About Planet Fitness, Inc.

Planet Fitness Inc. is a franchisor and operator of fitness centers that serves consumers through its Planet Fitness-branded clubs and membership offerings. The company provides a broad fitness experience centered on cardio, strength-training, and circuit equipment, along with access to club amenities designed for everyday exercisers and first-time gym users. Its business is organized around franchise operations, corporate-owned clubs, and equipment sales, giving it a vertically integrated role in the fitness industry. Planet Fitness also supports its franchise network with brand standards, club development, and member services, while maintaining a market position focused on accessible, high-value fitness. Headquartered in Hampton, New Hampshire, Planet Fitness Inc. is a major participant in the North American fitness market with a growing international presence across selected markets.

CEO Ms. Colleen Keating · 4,393 employees · United States · https://www.planetfitness.com