TICKERNERD
Menu
ROLROLConsumer Cyclical · Personal Services

ROL Stock Forecast: Rollins, Inc. Price Predictions for 2026-2027

Last close, 14 Aug 2026
$36
−0.06% on the day

The 19 Wall Street analysts covering Rollins, Inc. hold a median 12-month price target of $45 — +24.3% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 38 of 100 as at 13 Aug 2026 — in the lower half. The Street sees upside; the factor read is a caution. That gap is the story on this page.

Market cap
$17.6B
Ticker Nerd rank
38 / 100
Median analyst target
$45
Analysts covering
19
Total return, dividends reinvested
1W
−3.6%
1M
−17.9%
YTD
−39.0%
1Y
−36.0%
From 52W high
−44.2%
From 52W low
0.0%
$36
$65
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

ROL stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Rollins, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 13 Aug 2026
38 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Volatility
92
Quality
87
Accruals
55
Growth
51
Value
49
Issuance
49
Revisions
36
Momentum
21
Size
11

Volatility (92): The share price has been relatively steady.

Momentum (21): The shares have been drifting down relative to others.

Size (11): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

ROL stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on ROL, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$30$40$50$60$70Oct 25Jan 26Apr 26Jul 26ROLHigh $66Median $45Low $32

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

What Wall Street says19 analysts
8 Buy9 Hold2 Sell
Low $32Median $45High $66

The green dot is the last close — the median target sits +24.3% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 0 moved their price target up and 9 moved it down.

DateFirmActionRatingTarget
5 Aug 2026Argus ResearchDowngradeHold—
25 July 2026Canaccord GenuityMaintainsHold—
25 July 2026UBSMaintainsNeutral—
24 July 2026BarclaysMaintainsOverweight—
24 July 2026BarclaysMaintainsOverweight$72 → $45
24 July 2026BNP ParibasMaintainsNeutral—
24 July 2026BNP ParibasMaintainsNeutral$63 → $44
24 July 2026Canaccord GenuityMaintainsHold$51 → $45
24 July 2026JP MorganDowngradeNeutral$70 → $45
24 July 2026JP MorganDowngradeNeutral—
24 July 2026Piper SandlerMaintainsOverweight$72 → $46
24 July 2026Piper SandlerMaintainsOverweight—
24 July 2026UBSMaintainsNeutral$50 → $43
24 July 2026Wells FargoDowngradeUnderweight$46 → $32
24 July 2026Wells FargoDowngradeUnderweight—
23 July 2026B of A SecuritiesDowngradeUnderperform—
23 July 2026B of A SecuritiesDowngradeUnderperform$55 → $35
23 July 2026RBC CapitalDowngradeSector Perform—
23 July 2026RBC CapitalDowngradeSector Perform$52 → $40
15 July 2026CitigroupInitiatesNeutral—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. ROL appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Estimates

ROL analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
−6.0%
Analysts raising
0
Analysts cutting
15
Fundamentals

Rollins, Inc. (ROL) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
33.2×

Cheaper than 25% of US stocks

Price / sales
4.5×

Cheaper than 29% of US stocks

Price / book
12.3×

Cheaper than 9% of US stocks

EV / EBITDA
21.7×

Cheaper than 15% of US stocks

Growth & margins
Revenue growth (YoY)
7.9%

Higher than 47% of US stocks

Earnings growth (YoY)
1.7%

Higher than 38% of US stocks

Gross margin
52.8%

Higher than 66% of US stocks

Operating margin
18.8%

Higher than 77% of US stocks

Net margin
13.6%

Higher than 76% of US stocks

Returns & dividend
Return on equity
37.0%

Higher than 90% of US stocks

Return on assets
14.1%

Higher than 96% of US stocks

Dividend yield
2.0%

Higher than 45% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Peers

ROL vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelPersonal Services
CompanyMarket capTKN rank
ROLRollins, Inc.$17.6B
38
SCIService Corp. International$11.7B
55
HRBH&R Block, Inc.$6.8B
95
FTDRFrontdoor, Inc.$6.1B
77
ANDGAndersen Group, Inc.$5.4B
30
BFAMBright Horizons Family Solutions, Inc.$3.6B
64
NVRNVR, Inc.*$17.8B
43

* Nearest Consumer Cyclical names by size — few personal services companies of this scale trade in the US universe.

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Rollins, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest ROL news & analysis

Rollins: The Selloff Has Created A Compelling Opportunity

Seeking Alpha · 14 Aug 2026positive

Seeking Alpha reiterated its Buy rating on Rollins, citing improved valuation and margin of safety after the recent share price decline, while noting the company expects over 6% organic growth and margin improvement in the second half of the year.

Why it matters — A ROL watcher would care because the assessment highlights the company's strong balance sheet, ongoing M&A activity, and ability to capitalize on macro weakness, despite near-term consumer headwinds.

ROL Investors Have Opportunity to Join Rollins, Inc. Fraud Investigation with SBS Law

Business Wire · 4 Aug 2026negative

SBS Law announced that Rollins, Inc. (ROL) investors have the opportunity to join a fraud investigation into the company. The firm is inviting affected investors to participate in the probe.

Why it matters — A fraud investigation into Rollins could signal potential legal or financial concerns for the company that shareholders may want to monitor.

ROLLINS, INC. INVESTOR ALERT: Kirby McInerney LLP Announces Investigation Into Potential Securities Fraud

GlobeNewsWire · 31 July 2026negative

Kirby McInerney LLP announced it is investigating potential claims against Rollins, Inc. concerning whether the company or its senior management may have violated federal securities laws or engaged in unlawful business practices.

Why it matters — The investigation raises the possibility of securities law violations by Rollins or its leadership, which could lead to legal and financial repercussions for the company.

Conestoga SMid Cap Composite Q2 2026 Portfolio Review

Seeking Alpha · 31 July 2026neutral

The Conestoga SMid Cap Composite Q2 2026 Portfolio Review discussed performance of several holdings, including West Pharmaceuticals, Tyler Technologies, and Knowles, but did not mention Rollins, Inc.

Why it matters — For Rollins investors, the portfolio review offers insight into how a professional SMid-cap fund is positioning across the broader market, though Rollins itself was not addressed in the review.

Is the Options Market Predicting a Spike in Rollins Stock?

Zacks Investment Research · 29 July 2026neutral

Zacks Investment Research noted that investors should pay close attention to Rollins (ROL) stock based on recent movements in the options market.

Why it matters — Options-market activity can sometimes signal anticipated price movements, so ROL shareholders may want to watch for potential volatility ahead.

FAQ

Frequently asked questions about ROL stock

What is the ROL stock price forecast for 2026-2027?

The 19 Wall Street analysts covering Rollins, Inc. have a median 12-month price target of $45, with estimates ranging from $32 to $66. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is ROL stock a buy right now?

Of the 19 analysts covering Rollins, Inc., 8 rate it a Buy, 9 a Hold and 2 a Sell. Ticker Nerd's systematic factor model ranks Rollins, Inc. 38 out of 100 across roughly 4,600 US stocks as at 13 Aug 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank ROL?

As at 13 Aug 2026, Rollins, Inc. ranks 38 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Volatility (92 of 100).

Will ROL stock go up?

No one can know that. What the data says: the median 12-month target from 19 analysts implies +24.3% from the last close, and Ticker Nerd's factor model ranks Rollins, Inc. 38 out of 100 as at 13 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the ROL stock forecast for 2030?

No analyst covering Rollins, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for ROL are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $32 to $66 over the next 12 months.

How has ROL stock performed over the past year?

Rollins, Inc. returned -36.0% over the 12 months to 14 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Rollins, Inc. do?

Rollins, Inc. is a consumer and commercial services company specializing in pest and wildlife control.

What is the latest news on ROL?

The most recent item we track (Seeking Alpha, 14 Aug 2026): "Rollins: The Selloff Has Created A Compelling Opportunity". Seeking Alpha reiterated its Buy rating on Rollins, citing improved valuation and margin of safety after the recent share price decline, while noting the company expects over 6% organic growth and margin improvement in the second half of the year.

Company

About Rollins, Inc.

Rollins, Inc. is a consumer and commercial services company specializing in pest and wildlife control. Headquartered in Atlanta, Georgia and founded in 1964, the company operates a global network of more than 60 brands, including well-known names such as Orkin, Critter Control, HomeTeam Pest Defense, and Saela Pest Control. Rollins focuses on providing recurring pest management services, termite protection, mosquito control, fumigation, and wildlife removal to residential, commercial, and industrial customers. Its client base spans homeowners, homebuilders, property managers, and businesses in sectors such as foodservice, hospitality, healthcare, retail, logistics, and education. The company serves over two million customers across approximately 70 countries through company-owned branches, franchises, joint ventures, and affiliates, with a particular concentration in North America. In the broader market, Rollins plays a significant role as one of the largest global pest control providers, offering essential services that support public health, food safety, and property protection.

CEO Mr. Jerry E. Gahlhoff Jr. · 22,000 employees · United States · https://www.rollins.com