Budget airline king Bill Franke warms to first-class seats and premium upgrades
Frontier Airlines Chairman Bill Franke told CNBC that he now sees value in offering roomier, higher-quality seats and premium upgrades for the airline's U.S. operations, while noting that a more traditional budget model still works in emerging markets.
Why it matters — ULCC watchers would care because the chairman's stance signals a potential strategic shift at Frontier toward adding premium seating options in the U.S. market.