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WSM Stock Forecast: Williams-Sonoma, Inc. Price Predictions for 2026-2027

Last close, 18 Sept 2026
$224
+2.41% on the day

The 23 Wall Street analysts covering Williams-Sonoma, Inc. hold a median 12-month price target of $257 — +14.6% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 77 of 100 as at 19 Sept 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$26.4B
Ticker Nerd rank
77 / 100
Median analyst target
$257
Analysts covering
23
Revenue$2.0B+6.7% y/y
Operating income$448.8M
Net income$338.1M
Free cash flow$480.8M
Quarterly, 8 quarters to 31 July 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
−0.9%
1M
−7.1%
YTD
+26.9%
1Y
+13.9%
From 52W high
−11.0%
From 52W low
+33.4%
$168
$252
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

WSM stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Williams-Sonoma, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 19 Sept 2026
77 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Quality
95
Revisions
85
Momentum
76
Issuance
65
Volatility
62
Value
56
Accruals
54
Growth
49
Size
8

Quality (95): The business earns solid, repeatable profits on what it owns.

Growth (49): Sales and profits are flat, shrinking, or growing more slowly than they were.

Size (8): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

WSM stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on WSM, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$150$200$250$300Oct 25Jan 26Apr 26Jul 26WSMHigh $280Median $257Low $151

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says23 analysts
11 Buy11 Hold1 Sell
Low $151Median $257High $280

The green dot is the last close — the median target sits +14.6% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 8 moved their price target up and 1 moved it down.

DateFirmActionRatingTarget
9 Sept 2026Evercore ISI GroupMaintainsIn-Line$245 → $240
2 Sept 2026Argus ResearchMaintainsBuy$230 → $250
27 Aug 2026CitigroupMaintainsNeutral—
27 Aug 2026CitigroupMaintainsNeutral$248 → $252
27 Aug 2026Evercore ISI GroupMaintainsIn-Line—
27 Aug 2026Evercore ISI GroupMaintainsIn-Line$240 → $245
27 Aug 2026GuggenheimReiteratesNeutral—
27 Aug 2026GuggenheimReiteratesNeutral—
27 Aug 2026KeybancMaintainsOverweight—
27 Aug 2026KeybancMaintainsOverweight$250 → $270
27 Aug 2026Morgan StanleyMaintainsEqual-Weight$210 → $240
27 Aug 2026Morgan StanleyMaintainsEqual-Weight—
27 Aug 2026RBC CapitalReiteratesOutperform—
27 Aug 2026RBC CapitalReiteratesOutperform$260
27 Aug 2026UBSMaintainsNeutral—
27 Aug 2026UBSMaintainsNeutral$190 → $247
24 Aug 2026B of A SecuritiesMaintainsBuy—
24 Aug 2026B of A SecuritiesMaintainsBuy$250 → $261
14 Aug 2026RBC CapitalMaintainsOutperform$192 → $260
14 Aug 2026RBC CapitalMaintainsOutperform—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. WSM appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Performance

WSM vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 18 Sept 2026, Williams-Sonoma, Inc. returned +13.9% against +16.3% for the S&P 500, dividends included.

WSM vs S&P 500, last 12 monthsTotal return, rebased to 100
8090100110120130Oct 25Jan 26Apr 26Jul 26WSMS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

WSM analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
+5.2%
Analysts raising
12
Analysts cutting
1
Fundamentals

Williams-Sonoma, Inc. (WSM) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
23.0×

Cheaper than 32% of US stocks

Price / sales
3.3×

Cheaper than 38% of US stocks

Price / book
14.1×

Cheaper than 7% of US stocks

EV / EBITDA
16.2×

Cheaper than 20% of US stocks

Growth & margins
Revenue growth (YoY)
6.7%

Higher than 43% of US stocks

Earnings growth (YoY)
36.6%

Higher than 69% of US stocks

Gross margin
51.6%

Higher than 64% of US stocks

Operating margin
17.3%

Higher than 75% of US stocks

Net margin
14.7%

Higher than 77% of US stocks

Returns & dividend
Return on equity
55.0%

Higher than 93% of US stocks

Return on assets
16.6%

Higher than 98% of US stocks

Dividend yield
1.4%

Higher than 31% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

Williams-Sonoma, Inc. (WSM) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • Williams-Sonoma, Inc. has a market value of $26.4B and an enterprise value of $26.9B.

  • Revenue in the twelve months to 31 July 2026: $8.0B. The latest quarter grew 6.7% year on year.

  • Net income over the same four quarters: $1.2B, a 14.7% net margin.

  • Diluted earnings per share, trailing twelve months: $9.77.

  • Free cash flow in the twelve months to 31 July 2026: $1.3B.

  • Williams-Sonoma, Inc. spent $852.7M on share buybacks and $335.9M on dividends in the twelve months to 31 July 2026.

  • Shares outstanding: 117.8M.

  • Trailing P/E: 23.0×; forward P/E: 21.3× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Forward dividend yield: 1.36%, paying out 29% of earnings.

  • Williams-Sonoma, Inc. employs 19,800 people — $404K of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 31 July 2026 · market figures as at 21 Sept 2026

Data provided by Twelve Data

Peers

WSM vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelSpecialty Retail
CompanyMarket capTKN rank
WSMWilliams-Sonoma, Inc.$26.4B
77
ULTAUlta Beauty, Inc.$23.7B
59
CASYCasey's General Stores, Inc.$22.1B
88
BBYBest Buy Co., Inc.$19.4B
97
TSCOTractor Supply Co.$17.0B
22
FIVEFive Below, Inc.$12.9B
78
GMEGameStop Corp.$11.4B
55

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Williams-Sonoma, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest WSM news & analysis

Williams-Sonoma's stock has soared in a sluggish housing market. Here's how it won over Wall Street

CNBC · 20 Sept 2026positive

Williams-Sonoma has seen its stock rise despite a sluggish housing market, as investors responded favorably to its ability to grow operating margins and maintain profitability even after sales declined following the post-Covid housing boom. The company is fueling growth through selling products without discounts, strong business-to-business sales, and AI integration across consumer-facing and backend operations.

Why it matters — A WSM watcher would care because it highlights the company's profitability and margin growth strategies that are winning over investors even amid weak housing market conditions.

REJUVENATION OPENS NEW STORE IN DALLAS

Business Wire · 18 Sept 2026positive

Rejuvenation, a Williams-Sonoma, Inc. portfolio brand, announced the opening of a new 7,000-square-foot retail store in Dallas, Texas, located in Inwood Village. The store will showcase the brand's assortment of lighting, hardware, bath collections, furniture, textiles, mirrors, and vintage finds.

Why it matters — The store opening reflects continued expansion of Williams-Sonoma's Rejuvenation brand in the physical retail space.

Williams-Sonoma, Inc. declares quarterly cash dividend

Business Wire · 17 Sept 2026neutral

Williams-Sonoma, Inc. announced that its Board of Directors has declared a quarterly cash dividend of $0.76 per share of common stock. Stockholders of record as of the close of business on October 16, 2026, will be paid the dividend on November 20, 2026.

Why it matters — The declared quarterly cash dividend provides information for WSM watchers about the company's shareholder payout schedule and amount.

15 stocks that have grown dividends the most — and nearly all have beaten the S&P 500

Market Watch · 16 Sept 2026neutral

A Market Watch report highlights 15 stocks that have grown their dividends the most, noting a correlation between increasing dividends and strong investment performance even when a stock has a low dividend yield at purchase, with nearly all of these stocks having beaten the S&P 500.

Why it matters — The item is relevant to WSM watchers given that Williams-Sonoma is a dividend-paying company, and it points to a general pattern where dividend growth correlates with strong market performance.

ALH vs. WSM: Which Stock Is the Better Value Option?

Zacks Investment Research · 11 Sept 2026neutral

Zacks Investment Research compares Alliance Laundry Holdings (ALH) and Williams-Sonoma (WSM) as Retail - Home Furnishings stocks, examining which offers the better value option for investors seeking undervalued companies. The piece frames both as options but does not state a conclusion within the provided excerpt.

Why it matters — WSM watchers would care because this analysis evaluates whether the company stands out as an undervalued stock within its home-furnishings retail peer group.

FAQ

Frequently asked questions about WSM stock

What is the WSM stock price forecast for 2026-2027?

The 23 Wall Street analysts covering Williams-Sonoma, Inc. have a median 12-month price target of $257, with estimates ranging from $151 to $280. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is WSM stock a buy right now?

Of the 23 analysts covering Williams-Sonoma, Inc., 11 rate it a Buy, 11 a Hold and 1 a Sell. Ticker Nerd's systematic factor model ranks Williams-Sonoma, Inc. 77 out of 100 across roughly 4,600 US stocks as at 19 Sept 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank WSM?

As at 19 Sept 2026, Williams-Sonoma, Inc. ranks 77 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Quality (95 of 100).

Will WSM stock go up?

No one can know that. What the data says: the median 12-month target from 23 analysts implies +14.6% from the last close, and Ticker Nerd's factor model ranks Williams-Sonoma, Inc. 77 out of 100 as at 19 Sept 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the WSM stock forecast for 2030?

No analyst covering Williams-Sonoma, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for WSM are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $151 to $280 over the next 12 months.

How has WSM stock performed over the past year?

Williams-Sonoma, Inc. returned +13.9% over the 12 months to 18 Sept 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Williams-Sonoma, Inc. do?

Williams-Sonoma, Inc. is a multi-channel specialty retailer focused on high-quality products for the home.

What is the latest news on WSM?

The most recent item we track (CNBC, 20 Sept 2026): "Williams-Sonoma's stock has soared in a sluggish housing market. Here's how it won over Wall Street". Williams-Sonoma has seen its stock rise despite a sluggish housing market, as investors responded favorably to its ability to grow operating margins and maintain profitability even after sales declined following the post-Covid housing boom. The company is fueling growth through selling products without discounts, strong business-to-business sales, and AI integration across consumer-facing and backend operations.

Company

About Williams-Sonoma, Inc.

Williams-Sonoma, Inc. is a multi-channel specialty retailer focused on high-quality products for the home. The company serves customers through a portfolio of well-known brands, including Williams Sonoma, Pottery Barn, Pottery Barn Kids and Teen, West Elm, Rejuvenation, and Mark & Graham. Its product assortment spans cookware, kitchen tools, tabletop items, furniture, bedding, lighting, rugs, décor, and gifting, with a strong emphasis on design, functionality, and lifestyle-oriented home solutions. Williams-Sonoma, Inc. sells through physical stores, e-commerce sites, catalogs, and franchise operations, making it a significant name in the home furnishings and culinary retail markets. Headquartered in San Francisco, California, Williams-Sonoma, Inc. plays a central role in serving households, interior design needs, and everyday home living across multiple customer segments.

CEO Ms. Laura J. Alber · 19,800 employees · United States · https://www.williams-sonomainc.com