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WSM Stock Forecast 2025-2026
$187.10
Current Price
$22.34B
Market Cap
Buy 8
Hold 14
Sell 1
Wall St Analyst Ratings
Distance to WSM Price Targets
+22.9%
To High Target of $230.00
+6.9%
To Median Target of $200.00
-27.3%
To Low Target of $136.00
WSM Price Momentum
+5.9%
1 Week Change
-2.3%
1 Month Change
-1.8%
1 Year Change
+1.0%
Year-to-Date Change
-14.9%
From 52W High of $219.98
+43.8%
From 52W Low of $130.07
📊 TOP ANALYST CALLS
Did WSM Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Williams-Sonoma is one of their latest high-conviction picks.
Latest WSM Stock Price Targets & Analyst Predictions
Based on our analysis of 35 Wall Street analysts, WSM has a neutral consensus with a median price target of $200.00 (ranging from $136.00 to $230.00). The overall analyst rating is N/A (N/A/10). Currently trading at $187.10, the median forecast implies a 6.9% upside. This outlook is supported by 8 Buy, 14 Hold, and 1 Sell ratings.
The most optimistic forecast comes from Bradley Thomas at Keybanc, projecting a 22.9% upside. Conversely, the most conservative target is provided by Brian Nagel at Oppenheimer, suggesting a 27.3% downside.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
WSM Analyst Ratings
8
Buy
14
Hold
1
Sell
WSM Price Target Range
Low
$136.00
Average
$200.00
High
$230.00
Current: $187.10
Latest WSM Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for WSM.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| Nov 21, 2025 | RBC Capital | Steven Shemesh | Outperform | Maintains | $206.00 |
| Nov 20, 2025 | Telsey Advisory Group | Cristina Fernandez | Outperform | Maintains | $220.00 |
| Nov 20, 2025 | TD Cowen | Max Rakhlenko | Buy | Maintains | $210.00 |
| Nov 20, 2025 | Citigroup | Steven Zaccone | Neutral | Maintains | $188.00 |
| Nov 20, 2025 | UBS | Michael Lasser | Neutral | Maintains | $175.00 |
| Nov 19, 2025 | Telsey Advisory Group | Cristina Fernandez | Outperform | Maintains | $225.00 |
| Nov 14, 2025 | Telsey Advisory Group | Cristina Fernandez | Outperform | Maintains | $225.00 |
| Nov 11, 2025 | Wells Fargo | Zachary Fadem | Equal-Weight | Maintains | $205.00 |
| Oct 14, 2025 | Evercore ISI Group | Oliver Wintermantel | In-Line | Maintains | $200.00 |
| Aug 28, 2025 | RBC Capital | Steven Shemesh | Outperform | Maintains | $213.00 |
| Aug 28, 2025 | Goldman Sachs | Kate McShane | Neutral | Maintains | $203.00 |
| Aug 28, 2025 | Morgan Stanley | Simeon Gutman | Equal-Weight | Maintains | $200.00 |
| Aug 28, 2025 | Telsey Advisory Group | Cristina Fernandez | Outperform | Maintains | $215.00 |
| Aug 28, 2025 | JP Morgan | Christopher Horvers | Neutral | Maintains | $215.00 |
| Aug 28, 2025 | Evercore ISI Group | Oliver Wintermantel | In-Line | Maintains | $210.00 |
| Aug 27, 2025 | Telsey Advisory Group | Cristina Fernandez | Outperform | Maintains | $215.00 |
| Aug 25, 2025 | Wells Fargo | Zachary Fadem | Equal-Weight | Maintains | $190.00 |
| Aug 25, 2025 | Keybanc | Bradley Thomas | Overweight | Maintains | $230.00 |
| Aug 22, 2025 | UBS | Michael Lasser | Neutral | Maintains | $184.00 |
| Aug 22, 2025 | Citigroup | Steven Zaccone | Neutral | Maintains | $202.00 |
Williams-Sonoma Inc. (WSM) Competitors
The following stocks are similar to Williams-Sonoma based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
WSM
Williams-Sonoma
mkt cap
21.41B
Williams-Sonoma Inc. (WSM) Financial Data
Williams-Sonoma Inc. has a market capitalization of $22.34B with a P/E ratio of 19.8x. The company generates $7.91B in trailing twelve-month revenue with a 14.3% profit margin.
Revenue growth is +4.6% quarter-over-quarter, while maintaining an operating margin of +17.0% and return on equity of +56.9%.
Valuation Metrics
Market Cap
$22.34B
Enterprise Value
$21.99B
P/E Ratio
19.8x
PEG Ratio
22.1x
Price/Sales
2.7x
Growth & Margins
Revenue Growth (YoY)
+4.6%
Gross Margin
+46.1%
Operating Margin
+17.0%
Net Margin
+14.3%
EPS Growth
+1.8%
Financial Health
Cash/Price Ratio
+4.0%
Current Ratio
1.4x
Debt/Equity
70.9x
ROE
+56.9%
ROA
+17.9%
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Williams-Sonoma Inc. (WSM) Business Model
About Williams-Sonoma Inc.
What They Do
Retailer of home furnishings and cookware.
Business Model
The company operates an omnichannel business model, integrating e-commerce platforms with physical stores to provide a seamless shopping experience. It generates revenue through the sale of high-quality furniture, kitchenware, and household items across its well-known brands.
Additional Information
Williams-Sonoma is dedicated to sustainability and quality, focusing on responsible sourcing and durable goods. The company is headquartered in San Francisco and is influential in the retail sector, adapting to consumer needs while setting trends in home decor and culinary arts.
Company Information
Sector
Consumer Cyclical
Industry
Specialty Retail
Employees
19,600
CEO
Ms. Laura J. Alber
Country
United States
IPO Year
1990
Website
www.williams-sonomainc.comWilliams-Sonoma Inc. (WSM) Latest News & Analysis
Featured Analysis
Powered by
Zacks Investment Research
5 Home Furnishing Stocks Set to Benefit From an Industry Upswing
A focus on digitization, e-commerce, product innovation and new marketing techniques is encouraging for industry players like WSM, SGI, FND, HVT and FGI despite macro headwinds.
Dec 09, 2025
By Shrabana Mukherjee
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PLAY faces expected fiscal third-quarter losses as soft comps, higher costs and prior marketing issues weigh, despite gains from remodels and refreshed menus.
Dec 08, 2025
By Zacks Equity Research
Analyst Blog
Latest News
Williams-Sonoma, Inc. (WSM) is Attracting Investor Attention: Here is What You Should Know
19 hours ago
Quick Summary
Williams-Sonoma (WSM) is currently attracting attention from Zacks.com users, highlighting factors that may influence its stock performance.
Why It Matters
Increased attention from Zacks.com users may indicate growing interest or bullish sentiment, potentially influencing stock performance and investment decisions for Williams-Sonoma (WSM).
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Dividend investors often prefer well-known companies like Pepsi (PEP), Johnson & Johnson (JNJ), and Procter & Gamble (PG) due to their established reputations and reliable returns.
Why It Matters
Familiar dividend stocks like Pepsi, Johnson & Johnson, and Procter & Gamble attract investors due to their stability and reliable income, indicating strong demand for safe investments.
Source: 24/7 Wall Street
Market Sentiment:
Positive
Quick Summary
Industry players WSM, SGI, FND, HVT, and FGI are benefiting from digitization, e-commerce, product innovation, and new marketing techniques despite facing macroeconomic challenges.
Why It Matters
The emphasis on digitization and innovation suggests growth potential for WSM, SGI, FND, HVT, and FGI, positioning them favorably amidst economic challenges, which may attract investor interest.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Williams-Sonoma has filed a lawsuit against Quince, alleging the retailer misleads consumers by offering lower-priced, similar-looking products of inferior quality.
Why It Matters
The lawsuit may impact Quince's reputation and sales, potentially affecting its market share and investor confidence, while benefiting Williams-Sonoma if it wins or settles favorably.
Source: Reuters
Market Sentiment:
Negative
Quick Summary
The company distributes about 30% of earnings as dividends and targets mid-to-high teens operating margins, consistently performing at the high end of this range.
Why It Matters
A steady 30% dividend from high-quality earnings signals strong financial health, while consistent high operating margins indicate effective management and profitability, attracting investor confidence.
Source: MarketBeat
Market Sentiment:
Positive
Quick Summary
Williams-Sonoma (WSM) is currently a highly monitored stock among Zacks.com users, indicating potential investor interest and future developments.
Why It Matters
Increased attention on Williams-Sonoma signals potential volatility and interest, which may influence stock performance and trading strategies for investors.
Source: Zacks Investment Research
Market Sentiment:
Positive
Frequently Asked Questions About WSM Stock
What is Williams-Sonoma Inc.'s (WSM) stock forecast for 2026?
Based on our analysis of 35 Wall Street analysts, Williams-Sonoma Inc. (WSM) has a median price target of $200.00. The highest price target is $230.00 and the lowest is $136.00.
Is WSM stock a good investment in 2026?
According to current analyst ratings, WSM has 8 Buy ratings, 14 Hold ratings, and 1 Sell ratings. The stock is currently trading at $187.10. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for WSM stock?
Wall Street analysts predict WSM stock could reach $200.00 in the next 12 months. This represents a 6.9% increase from the current price of $187.10. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Williams-Sonoma Inc.'s business model?
The company operates an omnichannel business model, integrating e-commerce platforms with physical stores to provide a seamless shopping experience. It generates revenue through the sale of high-quality furniture, kitchenware, and household items across its well-known brands.
What is the highest forecasted price for WSM Williams-Sonoma Inc.?
The highest price target for WSM is $230.00 from Bradley Thomas at Keybanc, which represents a 22.9% increase from the current price of $187.10.
What is the lowest forecasted price for WSM Williams-Sonoma Inc.?
The lowest price target for WSM is $136.00 from Brian Nagel at Oppenheimer, which represents a -27.3% decrease from the current price of $187.10.
What is the overall WSM consensus from analysts for Williams-Sonoma Inc.?
The overall analyst consensus for WSM is neutral. Out of 35 Wall Street analysts, 8 rate it as Buy, 14 as Hold, and 1 as Sell, with a median price target of $200.00.
How accurate are WSM stock price projections?
Stock price projections, including those for Williams-Sonoma Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: December 11, 2025 5:18 AM UTC