Nexxen Accelerates First-Party Data Activation with New DSP Onboarding Capability
Nexxen announced a new DSP onboarding capability designed to streamline the activation of advertisers' first-party data, enabling faster transformation of insights into performance.
Why it matters — NEXN watchers would care because the new capability strengthens Nexxen's data activation offering, potentially making its platform more attractive to advertisers focused on first-party data strategies.