Affle to acquire Perion, to scale its CPCU business across Developed markets
Affle 3i’s Israel-based subsidiary signed a definitive agreement to acquire all outstanding Perion shares, including unvested equity awards under their vesting schedule, in an all-cash transaction at US$11.70 per share. The deal implies an equity value of approximately US$420 million.
Why it matters — The proposed acquisition sets out the cash consideration and implied valuation relevant to Perion shareholders.