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PRUPRUFinancial Services · Insurance - Life

PRU Stock Forecast: Prudential Financial, Inc. Price Predictions for 2026-2027

Last close, 14 Oct 2026
$113
+0.07% on the day

The 18 Wall Street analysts covering Prudential Financial, Inc. hold a median 12-month price target of $109 — -4.0% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 79 of 100 as at 14 Oct 2026 — inside the top quartile. The factors read stronger than the Street's target implies. That gap is the story on this page.

Market cap
$39.1B
Ticker Nerd rank
79 / 100
Median analyst target
$109
Analysts covering
18
Revenue$15.7B+13.7% y/y
Net income$1.0B
Free cash flow$2.3B
Quarterly, 8 quarters to 30 June 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
+1.0%
1M
−5.0%
YTD
+4.4%
1Y
+15.2%
From 52W high
−8.3%
From 52W low
+26.4%
$90
$124
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

PRU stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Prudential Financial, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 14 Oct 2026
79 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Growth
97
Revisions
89
Momentum
83
Value
82
Issuance
71
Volatility
45
Accruals
37
Quality
36
Size
6

Growth (97): Sales and profits are climbing, and climbing faster than before.

Quality (36): Profits are thin or unreliable for the size of the business, or they are not turning into cash.

Size (6): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

PRU stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on PRU, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$90$100$110$120$130Jan 26Apr 26Jul 26Oct 26PRUHigh $132Median $109Low $92

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says18 analysts
0 Buy14 Hold4 Sell
Low $92Median $109High $132

The green dot is the last close — the median target sits −4.0% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 10 moved their price target up and 1 moved it down.

DateFirmActionRatingTarget
7 Oct 2026BarclaysMaintainsUnderweight$92 → $96
7 Oct 2026MizuhoMaintainsNeutral$113 → $109
24 Aug 2026Morgan StanleyMaintainsUnderweight—
19 Aug 2026Wells FargoMaintainsUnderweight—
19 Aug 2026Wells FargoMaintainsUnderweight$103 → $110
17 Aug 2026JP MorganMaintainsNeutral—
17 Aug 2026JP MorganMaintainsNeutral$129 → $131
11 Aug 2026Keefe, Bruyette & WoodsMaintainsMarket Perform$113 → $123
11 Aug 2026Keefe, Bruyette & WoodsMaintainsMarket Perform—
11 Aug 2026Piper SandlerMaintainsNeutral$110 → $128
11 Aug 2026Piper SandlerMaintainsNeutral—
22 July 2026TD CowenMaintainsHold—
22 July 2026TD CowenMaintainsHold$102 → $114
21 July 2026JP MorganMaintainsNeutral$117 → $129
21 July 2026JP MorganMaintainsNeutral—
13 July 2026Evercore ISI GroupMaintainsIn-Line—
13 July 2026Evercore ISI GroupMaintainsIn-Line$95 → $110
13 July 2026Keefe, Bruyette & WoodsMaintainsMarket Perform$106 → $113
13 July 2026Keefe, Bruyette & WoodsMaintainsMarket Perform—
10 July 2026JefferiesMaintainsHold$105 → $110

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. PRU appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Performance

PRU vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 14 Oct 2026, Prudential Financial, Inc. returned +15.2% against +17.5% for the S&P 500, dividends included.

PRU vs S&P 500, last 12 monthsTotal return, rebased to 100
90100110120130Jan 26Apr 26Jul 26Oct 26PRUS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

PRU analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
+5.5%
Analysts raising
2
Analysts cutting
0
Fundamentals

Prudential Financial, Inc. (PRU) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
10.3×

Cheaper than 57% of US stocks

Price / sales
0.6×

Cheaper than 78% of US stocks

Price / book
1.2×

Cheaper than 63% of US stocks

EV / EBITDA
11.5×

Cheaper than 32% of US stocks

Growth & margins
Revenue growth (YoY)
14.1%

Higher than 61% of US stocks

Earnings growth (YoY)
84.8%

Higher than 81% of US stocks

Gross margin
—
Operating margin
7.5%

Higher than 60% of US stocks

Net margin
6.0%

Higher than 63% of US stocks

Returns & dividend
Return on equity
12.0%

Higher than 68% of US stocks

Return on assets
0.4%

Higher than 46% of US stocks

Dividend yield
4.9%

Higher than 93% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

Prudential Financial, Inc. (PRU) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • Prudential Financial, Inc. has a market value of $39.1B and an enterprise value of $59.7B.

  • Revenue in the twelve months to 30 June 2026: $64.9B. The latest quarter grew 14.1% year on year.

  • Net income over the same four quarters: $4.1B, a 6.3% net margin.

  • Diluted earnings per share, trailing twelve months: $11.04.

  • Free cash flow in the twelve months to 30 June 2026: $11.0B.

  • Prudential Financial, Inc. spent $1.0B on share buybacks and $1.9B on dividends in the twelve months to 30 June 2026.

  • Shares outstanding: 345.2M.

  • Trailing P/E: 10.3×; forward P/E: 7.7× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Forward dividend yield: 4.94%, paying out 50% of earnings.

  • Prudential Financial, Inc. employs 36,607 people — $1.8M of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 30 June 2026 · market figures as at 13 Oct 2026

Data provided by Twelve Data

Peers

PRU vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelInsurance - Life
CompanyMarket capTKN rank
PRUPrudential Financial, Inc.$39.1B
79
AFLAflac, Inc.$62.0B
77
METMetLife, Inc.$64.2B
52
UNMUnum Group$14.8B
56
GLGlobe Life, Inc.$13.3B
64
JXNJackson Financial, Inc.$8.8B
64
PRIPrimerica, Inc.$8.6B
86

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Prudential Financial, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest PRU news & analysis

These 4 Dividend Stocks Passed the 2020 Stress Test. Are They Buys in Now October?

24/7 Wall Street · 14 Oct 2026neutral

The article says four companies continued raising dividends during the pandemic in 2020 and are still increasing them. It questions whether their current yields and valuations make them worth buying.

Why it matters — A PRU watcher may find the discussion of dividend resilience and valuation relevant, though the excerpt does not identify Prudential as one of the four companies.

PRU Outperforms Industry, Trades at a Discount: Time to Exit or Hold?

Zacks Investment Research · 12 Oct 2026neutral

The report says Prudential Financial’s retirement growth, higher investment income and efficiency initiatives support earnings, while a sales suspension in Japan poses a significant risk.

Why it matters — PRU watchers may weigh the stated earnings supports against the Japan-related risk.

Prudential Sees $1.3B Hit as Japan Sales Suspensions Extend Through 2027

MarketBeat · 9 Oct 2026negative

Prudential Financial said Japan’s Financial Services Agency extended the business suspension order for Prudential of Japan through Jan. 31, 2027, and issued business improvement orders for Prudential of Japan and Prudential Holdings of Japan.

Why it matters — The extended suspension and improvement orders affect Prudential’s Japan operations and are relevant to investors tracking the company.

Prudential Financial's Japanese Businesses Get Suspension, Improvement Orders from Regulator

WSJ · 9 Oct 2026negative

Japan's Financial Services Agency ordered Prudential Life Insurance to stop soliciting new business until Jan. 31, 2027, and issued suspension and improvement orders affecting Prudential Financial's Japanese businesses.

Why it matters — The regulatory orders and restriction on new business are relevant to PRU watchers assessing its Japanese operations.

FAQ

Frequently asked questions about PRU stock

What is the PRU stock price forecast for 2026-2027?

The 18 Wall Street analysts covering Prudential Financial, Inc. have a median 12-month price target of $109, with estimates ranging from $92 to $132. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is PRU stock a buy right now?

Of the 18 analysts covering Prudential Financial, Inc., 0 rate it a Buy, 14 a Hold and 4 a Sell. Ticker Nerd's systematic factor model ranks Prudential Financial, Inc. 79 out of 100 across roughly 4,600 US stocks as at 14 Oct 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank PRU?

As at 14 Oct 2026, Prudential Financial, Inc. ranks 79 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Growth (97 of 100).

Will PRU stock go up?

No one can know that. What the data says: the median 12-month target from 18 analysts implies -4.0% from the last close, and Ticker Nerd's factor model ranks Prudential Financial, Inc. 79 out of 100 as at 14 Oct 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the PRU stock forecast for 2030?

No analyst covering Prudential Financial, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for PRU are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $92 to $132 over the next 12 months.

How has PRU stock performed over the past year?

Prudential Financial, Inc. returned +15.2% over the 12 months to 14 Oct 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Prudential Financial, Inc. do?

Prudential Financial, Inc. is a diversified financial services company that provides insurance, retirement, and investment solutions to individual and institutional clients.

What is the latest news on PRU?

The most recent item we track (24/7 Wall Street, 14 Oct 2026): "These 4 Dividend Stocks Passed the 2020 Stress Test. Are They Buys in Now October?". The article says four companies continued raising dividends during the pandemic in 2020 and are still increasing them. It questions whether their current yields and valuations make them worth buying.

Company

About Prudential Financial, Inc.

Prudential Financial, Inc. is a diversified financial services company that provides insurance, retirement, and investment solutions to individual and institutional clients. Its core offerings include life insurance, annuities, retirement strategies, group insurance, mutual funds, and investment management services through PGIM and its other business segments. The company serves customers across the United States and in international markets, supporting wealth accumulation, income protection, and long-term financial planning needs. Prudential Financial, Inc. operates through a broad distribution network that reaches retail, workplace, and institutional channels, making it an important participant in the global insurance and asset-management industries. Headquartered in Newark, New Jersey, Prudential Financial, Inc. focuses on delivering products and services that help clients protect assets, manage risk, and build retirement security.

CEO Mr. Andrew Francis Sullivan · 36,607 employees · United States · https://www.prudential.com