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PRU Stock Forecast: Prudential Financial, Inc. Price Predictions for 2026

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$100.81

+1.37 (1.38%)

PRU Stock Forecast 2026-2027

$100.81
Current Price
$35.01B
Market Cap
18 Ratings
Buy 1
Hold 13
Sell 4
Wall St Analyst Ratings

Distance to PRU Price Targets

+16.1%
To High Target of $117.00
-2.8%
To Median Target of $98.00
-13.7%
To Low Target of $87.00

PRU Price Momentum

+2.2%
1 Week Change
+3.8%
1 Month Change
-2.7%
1 Year Change
-10.7%
Year-to-Date Change
-15.8%
From 52W High of $119.76
+9.7%
From 52W Low of $91.89
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Latest PRU Stock Price Targets & Analyst Predictions

Based on our analysis of 29 Wall Street analysts, PRU has a neutral consensus with a median price target of $98.00 (ranging from $87.00 to $117.00). The overall analyst rating is Hold (5.4/10). Currently trading at $100.81, the median forecast implies a -2.8% downside. This outlook is supported by 1 Buy, 13 Hold, and 4 Sell ratings.

The most optimistic forecast comes from Alex Scott at Barclays, projecting a 16.1% upside. Conversely, the most conservative target is provided by Michael Zaremski at BMO Capital, suggesting a 13.7% downside.

Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.

PRU Analyst Ratings

1
Buy
13
Hold
4
Sell

PRU Price Target Range

Low
$87.00
Average
$98.00
High
$117.00
Current: $100.81

Latest PRU Stock Forecasts by Analyst

These are the latest 20 analyst ratings and price targets for PRU.

Date Firm Analyst Rating Change Price Target
May 7, 2026 Mizuho Yaron Kinar Neutral Maintains $101.00
May 6, 2026 Barclays Alex Scott Underweight Maintains $90.00
May 5, 2026 Wells Fargo Wesley Carmichael Underweight Maintains $93.00
May 4, 2026 Morgan Stanley Nigel Dally Underweight Downgrade $92.00
Apr 23, 2026 Keefe, Bruyette & Woods Ryan Krueger Market Perform Maintains $100.00
Apr 23, 2026 BMO Capital Michael Zaremski Underperform Maintains $87.00
Apr 22, 2026 Piper Sandler John Barnidge Neutral Maintains $99.00
Apr 22, 2026 Barclays Alex Scott Underweight Downgrade $91.00
Apr 22, 2026 Jefferies Suneet Kamath Hold Downgrade $98.00
Apr 14, 2026 B of A Securities Jay Cohen Neutral Maintains $104.00
Apr 13, 2026 Mizuho Yaron Kinar Neutral Maintains $101.00
Apr 10, 2026 Wells Fargo Wesley Carmichael Underweight Maintains $95.00
Apr 10, 2026 Keefe, Bruyette & Woods Ryan Krueger Market Perform Maintains $104.00
Apr 9, 2026 UBS Michael Ward Neutral Maintains $98.00
Apr 8, 2026 Barclays Alex Scott Equal-Weight Maintains $110.00
Mar 26, 2026 Keefe, Bruyette & Woods Ryan Krueger Market Perform Initiates $106.00
Mar 11, 2026 Barclays Alex Scott Equal-Weight Maintains $119.00
Mar 3, 2026 Morgan Stanley Nigel Dally Equal-Weight Maintains $111.00
Feb 25, 2026 Wells Fargo Wesley Carmichael Underweight Downgrade $103.00
Feb 10, 2026 Mizuho Yaron Kinar Neutral Maintains $113.00

Prudential Financial, Inc. (PRU) Competitors

The following stocks are similar to Prudential based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.

Prudential Financial, Inc. (PRU) Financial Data

Prudential Financial, Inc. has a market capitalization of $35.01B with a P/E ratio of 10.3x. The company generates $62.64B in trailing twelve-month revenue with a 5.5% profit margin.

Revenue growth is +6.1% quarter-over-quarter, while maintaining an operating margin of +8.5% and return on equity of +10.8%.

Valuation Metrics

Market Cap $35.01B
Enterprise Value $41.79B
P/E Ratio 10.3x
PEG Ratio -0.8x
Price/Sales 0.6x

Growth & Margins

Revenue Growth (YoY) +6.1%
Gross Margin N/A
Operating Margin +8.5%
Net Margin +5.5%
EPS Growth -15.6%

Financial Health

Cash/Price Ratio +110.5%
Current Ratio 1.6x
Debt/Equity 123.1x
ROE +10.8%
ROA +0.4%
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Prudential Financial, Inc. logo

Prudential Financial, Inc. (PRU) Business Model

About Prudential Financial, Inc.

What They Do

Global financial services company offering insurance and investments.

Business Model

Prudential Financial generates revenue through a diversified business model that includes life insurance, annuities, retirement services, group insurance, and asset management. The company operates in various segments, catering to both individual and institutional clients, and utilizes financial advisors, broker-dealers, and retirement plan consultants to distribute its products and services.

Additional Information

Founded in 1875 and headquartered in Newark, New Jersey, Prudential Financial is a significant player in the insurance and asset management sectors, with a global reach that includes markets in Japan, Latin America, and Asia through its international insurance segment and asset management services via its subsidiary PGIM.

Company Information

Sector

Financial Services

Industry

Insurance - Life

Employees

36,607

CEO

Mr. Andrew Francis Sullivan

Country

United States

IPO Year

2001

Prudential Financial, Inc. (PRU) Latest News & Analysis

Featured Analysis
Powered by Zacks Investment Research

Compared to Estimates, Prudential (PRU) Q1 Earnings: A Look at Key Metrics

Although the revenue and EPS for Prudential (PRU) give a sense of how its business performed in the quarter ended March 2026, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.

May 05, 2026 By Zacks Equity Research Fundamental Analysis

Prudential (PRU) Tops Q1 Earnings and Revenue Estimates

Prudential (PRU) delivered earnings and revenue surprises of +11.42% and +7.32%, respectively, for the quarter ended March 2026. Do the numbers hold clues to what lies ahead for the stock?

May 05, 2026 By Zacks Equity Research Tale of the Tape

Everest Group (EG) Q1 Earnings Top Estimates

Everest Group (EG) delivered earnings and revenue surprises of +14.63% and -7.72%, respectively, for the quarter ended March 2026. Do the numbers hold clues to what lies ahead for the stock?

Apr 29, 2026 By Zacks Equity Research Tale of the Tape

Latest News

PRU stock latest news image
Quick Summary

Prudential Financial, Inc. (PRU) has released its Q1 2026 earnings call transcript, detailing financial performance and outlook for investors.

Why It Matters

Prudential's Q1 2026 earnings reveal financial health, growth potential, and market trends, influencing stock performance and investment decisions.

Source: Seeking Alpha
Market Sentiment: Neutral
PRU stock latest news image
Quick Summary

Prudential Financial reported Q1 2026 net income of $597M ($1.68/share), down from $707M ($1.96/share) year-over-year. Adjusted operating income rose to $1.278B ($3.61/share). Book value: $91.28/share.

Why It Matters

Prudential's Q1 2026 results show a drop in net income but an increase in adjusted operating income and book value, indicating potential resilience and growth, which affects investor confidence and stock valuation.

Source: Business Wire
Market Sentiment: Neutral
PRU stock latest news image
Quick Summary

Prudential (PRU) reported Q3 earnings of $3.61 per share, surpassing the Zacks Consensus Estimate of $3.24 and up from $3.29 per share year-over-year.

Why It Matters

Prudential's earnings beat expectations and show year-over-year growth, indicating strong performance and potentially boosting investor confidence and stock value.

Source: Zacks Investment Research
Market Sentiment: Positive
PRU stock latest news image
Quick Summary

Prudential's (PRU) Q1 2026 revenue and EPS performance should be evaluated against Wall Street estimates and year-ago figures for a comprehensive assessment.

Why It Matters

Prudential's revenue and EPS performance against estimates and prior year figures can influence stock valuation, investor sentiment, and future growth expectations.

Source: Zacks Investment Research
Market Sentiment: Positive
PRU stock latest news image
Quick Summary

Prudential Financial's Q1 results showed increased asset management fees, growth in new business, and improved net investment spreads.

Why It Matters

Prudential Financial's Q1 results indicate strong revenue growth, enhancing profitability and signaling a positive outlook, which can boost investor confidence and stock performance.

Source: Zacks Investment Research
Market Sentiment: Positive
PRU stock latest news image
Quick Summary

Prudential Financial is rated a "Buy" with a 5.7% dividend yield. Japan's sales suspension will impact earnings until mid-2027, but strong U.S. and Brazil operations support resilience.

Why It Matters

Prudential Financial's solid dividend yield and strong U.S. and Brazil performance can mitigate Japan's challenges, indicating potential stability and growth for investors amid short-term pressures.

Source: Seeking Alpha
Market Sentiment: Positive

Frequently Asked Questions About PRU Stock

What is Prudential Financial, Inc.'s (PRU) stock forecast for 2026?

Based on our analysis of 29 Wall Street analysts, Prudential Financial, Inc. (PRU) has a median price target of $98.00. The highest price target is $117.00 and the lowest is $87.00.

Is PRU stock a good investment in 2026?

According to current analyst ratings, PRU has 1 Buy ratings, 13 Hold ratings, and 4 Sell ratings. The stock is currently trading at $100.81. Always conduct your own research and consider your investment goals before making investment decisions.

What is the long-term price prediction for PRU stock?

Wall Street analysts predict PRU stock could reach $98.00 in the next 12 months. This represents a -2.8% decrease from the current price of $100.81. Please note that this is a projection by Wall Street analysts and not a guarantee.

What is Prudential Financial, Inc.'s business model?

Prudential Financial generates revenue through a diversified business model that includes life insurance, annuities, retirement services, group insurance, and asset management. The company operates in various segments, catering to both individual and institutional clients, and utilizes financial advisors, broker-dealers, and retirement plan consultants to distribute its products and services.

What is the highest forecasted price for PRU Prudential Financial, Inc.?

The highest price target for PRU is $117.00 from Alex Scott at Barclays, which represents a 16.1% increase from the current price of $100.81.

What is the lowest forecasted price for PRU Prudential Financial, Inc.?

The lowest price target for PRU is $87.00 from Michael Zaremski at BMO Capital, which represents a -13.7% decrease from the current price of $100.81.

What is the overall PRU consensus from analysts for Prudential Financial, Inc.?

The overall analyst consensus for PRU is neutral. Out of 29 Wall Street analysts, 1 rate it as Buy, 13 as Hold, and 4 as Sell, with a median price target of $98.00.

How accurate are PRU stock price projections?

Stock price projections, including those for Prudential Financial, Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.

Important Disclaimer

The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.

Last updated: May 9, 2026 12:33 PM UTC
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