PRUPRUFinancial Services · Insurance - Life

PRU Stock Forecast: Prudential Financial, Inc. Price Predictions for 2026-2027

Last close, 18 Sept 2026
$118
+0.40% on the day

The 18 Wall Street analysts covering Prudential Financial, Inc. hold a median 12-month price target of $113 — -4.6% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 76 of 100 as at 19 Sept 2026 — inside the top quartile. The factors read stronger than the Street's target implies. That gap is the story on this page.

Market cap
$40.8B
Ticker Nerd rank
76 / 100
Median analyst target
$113
Analysts covering
18
Revenue$15.7B+13.7% y/y
Net income$1.0B
Free cash flow$2.3B
Quarterly, 8 quarters to 30 June 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
−0.7%
1M
−3.8%
YTD
+9.0%
1Y
+19.9%
From 52W high
−4.3%
From 52W low
+31.9%
$90
$124
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

PRU stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Prudential Financial, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 19 Sept 2026
76 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Growth
97
Revisions
86
Value
80
Momentum
80
Issuance
71
Volatility
44
Accruals
37
Quality
36
Size
6

Growth (97): Sales and profits are climbing, and climbing faster than before.

Quality (36): Profits are thin or unreliable for the size of the business, or they are not turning into cash.

Size (6): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

PRU stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on PRU, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$90$100$110$120$130Oct 25Jan 26Apr 26Jul 26PRUHigh $131Median $113Low $92

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says18 analysts
0 Buy14 Hold4 Sell
Low $92Median $113High $131

The green dot is the last close — the median target sits −4.6% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 11 moved their price target up and 0 moved it down.

DateFirmActionRatingTarget
19 Aug 2026Wells FargoMaintainsUnderweight$103$110
17 Aug 2026JP MorganMaintainsNeutral$129$131
11 Aug 2026Keefe, Bruyette & WoodsMaintainsMarket Perform
11 Aug 2026Keefe, Bruyette & WoodsMaintainsMarket Perform$113$123
11 Aug 2026Piper SandlerMaintainsNeutral$110$128
11 Aug 2026Piper SandlerMaintainsNeutral
22 July 2026TD CowenMaintainsHold$102$114
22 July 2026TD CowenMaintainsHold
21 July 2026JP MorganMaintainsNeutral$117$129
21 July 2026JP MorganMaintainsNeutral
13 July 2026Evercore ISI GroupMaintainsIn-Line$95$110
13 July 2026Evercore ISI GroupMaintainsIn-Line
13 July 2026Keefe, Bruyette & WoodsMaintainsMarket Perform$106$113
13 July 2026Keefe, Bruyette & WoodsMaintainsMarket Perform
10 July 2026JefferiesMaintainsHold$105$110
10 July 2026JefferiesMaintainsHold
9 July 2026MizuhoMaintainsNeutral
9 July 2026MizuhoMaintainsNeutral$101$109
9 July 2026Wells FargoMaintainsUnderweight
9 July 2026Wells FargoMaintainsUnderweight$100$103

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. PRU appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Performance

PRU vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 18 Sept 2026, Prudential Financial, Inc. returned +19.9% against +16.3% for the S&P 500, dividends included.

PRU vs S&P 500, last 12 monthsTotal return, rebased to 100
90100110120Oct 25Jan 26Apr 26Jul 26PRUS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

PRU analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
+6.3%
Analysts raising
12
Analysts cutting
0
Fundamentals

Prudential Financial, Inc. (PRU) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
10.7×

Cheaper than 57% of US stocks

Price / sales
0.6×

Cheaper than 78% of US stocks

Price / book
1.3×

Cheaper than 63% of US stocks

EV / EBITDA
11.8×

Cheaper than 31% of US stocks

Growth & margins
Revenue growth (YoY)
14.1%

Higher than 61% of US stocks

Earnings growth (YoY)
84.8%

Higher than 82% of US stocks

Gross margin
Operating margin
7.5%

Higher than 60% of US stocks

Net margin
6.0%

Higher than 62% of US stocks

Returns & dividend
Return on equity
12.0%

Higher than 68% of US stocks

Return on assets
0.4%

Higher than 45% of US stocks

Dividend yield
4.7%

Higher than 81% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

Prudential Financial, Inc. (PRU) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • Prudential Financial, Inc. has a market value of $40.8B and an enterprise value of $61.4B.

  • Revenue in the twelve months to 30 June 2026: $64.9B. The latest quarter grew 14.1% year on year.

  • Net income over the same four quarters: $4.1B, a 6.3% net margin.

  • Diluted earnings per share, trailing twelve months: $11.04.

  • Free cash flow in the twelve months to 30 June 2026: $11.0B.

  • Prudential Financial, Inc. spent $1.0B on share buybacks and $1.9B on dividends in the twelve months to 30 June 2026.

  • Shares outstanding: 345.2M.

  • Trailing P/E: 10.7×; forward P/E: 8.0× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Forward dividend yield: 4.73%, paying out 50% of earnings.

  • Prudential Financial, Inc. employs 36,607 people $1.8M of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 30 June 2026 · market figures as at 19 Sept 2026

Data provided by Twelve Data

Peers

PRU vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelInsurance - Life
CompanyMarket capTKN rank
PRUPrudential Financial, Inc.$40.8B
76
AFLAflac, Inc.$61.0B
76
METMetLife, Inc.$62.4B
48
UNMUnum Group$15.4B
54
GLGlobe Life, Inc.$13.8B
68
JXNJackson Financial, Inc.$9.0B
65
PRIPrimerica, Inc.$8.9B
85

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Prudential Financial, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest PRU news & analysis

Prudential (PRU) Could Be a Great Choice

Zacks Investment Research · 18 Sept 2026positive

Zacks Investment Research highlights Prudential (PRU) as a potential strong dividend stock, noting that dividends are a key benefit for shareholders and questioning whether Prudential has the qualities to be a great choice in this regard.

Why it matters — The item draws attention to Prudential's dividend profile, which is relevant to investors watching the company's income-generation appeal.

PRU's Investment Income Poised to Benefit From Higher Rates

Zacks Investment Research · 18 Sept 2026positive

Zacks reports that Prudential Financial's investment income could benefit from higher interest rates, although stronger annuity economics may be offset by crediting costs and asset pressure.

Why it matters — A PRU watcher would note that higher rates may support investment income, even as annuity margins face headwinds from crediting costs and asset-related pressure.

Prudential Financial Announces Sale of Its Stake in Alexforbes

Business Wire · 18 Sept 2026neutral

Prudential Financial announced that its indirect subsidiary, New Veld, LLC, has agreed to sell all of Prudential's shares in Alexander Forbes Group Holdings Limited (Alexforbes), a Johannesburg Stock Exchange-listed South African company. The deal involves Alexforbes repurchasing roughly 372.8 million shares and ARC AF Holdings (RF) Proprietary Limited acquiring New Veld.

Why it matters — A PRU watcher would care because this transaction marks Prudential's exit from its stake in Alexforbes through two separate agreements, potentially affecting the company's portfolio and South African investments.

3 Life Insurers to Watch as Annuity Sales Hit First-Half Record Highs

Zacks Investment Research · 17 Sept 2026positive

Zacks reports that annuity sales hit first-half record highs, creating opportunities for life insurers including Prudential, Principal Financial and MetLife as retirement needs and pension solutions grow.

Why it matters — A PRU watcher would care because record annuity demand positions the company among life insurers benefiting from growing retirement and pension-solution needs.

The Fed Just Raised Rates–How To Cash In On The Hike

Benzinga · 17 Sept 2026neutral

The Federal Reserve raised its benchmark interest rate, lifting the federal funds target to a range of 3.75% to 4% on Wednesday, September 16. It was the first hike since July 2023 and passed with a unanimous committee vote.

Why it matters — A federal funds rate hike affects the broader interest-rate environment, which can influence borrowing costs, investment yields, and returns on Prudential's financial products.

FAQ

Frequently asked questions about PRU stock

What is the PRU stock price forecast for 2026-2027?

The 18 Wall Street analysts covering Prudential Financial, Inc. have a median 12-month price target of $113, with estimates ranging from $92 to $131. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is PRU stock a buy right now?

Of the 18 analysts covering Prudential Financial, Inc., 0 rate it a Buy, 14 a Hold and 4 a Sell. Ticker Nerd's systematic factor model ranks Prudential Financial, Inc. 76 out of 100 across roughly 4,600 US stocks as at 19 Sept 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank PRU?

As at 19 Sept 2026, Prudential Financial, Inc. ranks 76 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Growth (97 of 100).

Will PRU stock go up?

No one can know that. What the data says: the median 12-month target from 18 analysts implies -4.6% from the last close, and Ticker Nerd's factor model ranks Prudential Financial, Inc. 76 out of 100 as at 19 Sept 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the PRU stock forecast for 2030?

No analyst covering Prudential Financial, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for PRU are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $92 to $131 over the next 12 months.

How has PRU stock performed over the past year?

Prudential Financial, Inc. returned +19.9% over the 12 months to 18 Sept 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Prudential Financial, Inc. do?

Prudential Financial, Inc. is a diversified financial services company that provides insurance, retirement, and investment solutions to individual and institutional clients.

What is the latest news on PRU?

The most recent item we track (Zacks Investment Research, 18 Sept 2026): "Prudential (PRU) Could Be a Great Choice". Zacks Investment Research highlights Prudential (PRU) as a potential strong dividend stock, noting that dividends are a key benefit for shareholders and questioning whether Prudential has the qualities to be a great choice in this regard.

Company

About Prudential Financial, Inc.

Prudential Financial, Inc. is a diversified financial services company that provides insurance, retirement, and investment solutions to individual and institutional clients. Its core offerings include life insurance, annuities, retirement strategies, group insurance, mutual funds, and investment management services through PGIM and its other business segments. The company serves customers across the United States and in international markets, supporting wealth accumulation, income protection, and long-term financial planning needs. Prudential Financial, Inc. operates through a broad distribution network that reaches retail, workplace, and institutional channels, making it an important participant in the global insurance and asset-management industries. Headquartered in Newark, New Jersey, Prudential Financial, Inc. focuses on delivering products and services that help clients protect assets, manage risk, and build retirement security.

CEO Mr. Andrew Francis Sullivan · 36,607 employees · United States · https://www.prudential.com