Trupanion Searches for this Year's “It Pets” With Return of Annual truFame Contest
Trupanion announced the return of its annual truFame contest, which searches for this year's "It Pets" as the company's next four-legged stars. The announcement was made from Seattle on September 10, 2026.
Why it matters — The truFame contest is a customer-engagement and brand-awareness initiative that could help Trupanion build community and promote its pet insurance brand.