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VAC Stock Forecast 2026-2027
$66.06
Current Price
$2.29B
Market Cap
Buy 6
Hold 1
Sell 4
Wall St Analyst Ratings
Distance to VAC Price Targets
+58.9%
To High Target of $105.00
+20.3%
To Median Target of $79.50
-21.3%
To Low Target of $52.00
VAC Price Momentum
-6.3%
1 Week Change
+22.4%
1 Month Change
-0.5%
1 Year Change
+14.5%
Year-to-Date Change
-23.5%
From 52W High of $86.33
+48.2%
From 52W Low of $44.58
📊 TOP ANALYST CALLS
Did VAC Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Marriott Vacations is one of their latest high-conviction picks.
Latest VAC Stock Price Targets & Analyst Predictions
Based on our analysis of 16 Wall Street analysts, VAC has a bullish consensus with a median price target of $79.50 (ranging from $52.00 to $105.00). The overall analyst rating is Buy (6.7/10). Currently trading at $66.06, the median forecast implies a 20.3% upside. This outlook is supported by 6 Buy, 1 Hold, and 4 Sell ratings.
The most optimistic forecast comes from David Katz at Jefferies, projecting a 58.9% upside. Conversely, the most conservative target is provided by Stephen Grambling at Morgan Stanley, suggesting a 21.3% downside.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
VAC Analyst Ratings
6
Buy
1
Hold
4
Sell
VAC Price Target Range
Low
$52.00
Average
$79.50
High
$105.00
Current: $66.06
Latest VAC Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for VAC.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| Mar 9, 2026 | Citizens | Aaron Hecht | Market Perform | Downgrade | $N/A |
| Mar 5, 2026 | Mizuho | Ben Chaiken | Outperform | Upgrade | $104.00 |
| Mar 2, 2026 | Jefferies | David Katz | Buy | Upgrade | $105.00 |
| Feb 27, 2026 | Wells Fargo | Trey Bowers | Underweight | Maintains | $58.00 |
| Feb 26, 2026 | Stifel | Simon Yarmak | Buy | Maintains | $85.00 |
| Jan 16, 2026 | Morgan Stanley | Stephen Grambling | Underweight | Downgrade | $52.00 |
| Nov 18, 2025 | Wells Fargo | Trey Bowers | Underweight | Initiates | $37.00 |
| Nov 14, 2025 | Truist Securities | Patrick Scholes | Buy | Maintains | $81.00 |
| Nov 11, 2025 | Mizuho | Ben Chaiken | Neutral | Downgrade | $58.00 |
| Nov 11, 2025 | Goldman Sachs | Lizzie Dove | Sell | Maintains | $54.00 |
| Nov 7, 2025 | Citizens | Aaron Hecht | Market Outperform | Maintains | $60.00 |
| Nov 7, 2025 | Barclays | Brandt Montour | Overweight | Maintains | $64.00 |
| Aug 21, 2025 | Truist Securities | Patrick Scholes | Buy | Maintains | $127.00 |
| Aug 6, 2025 | Goldman Sachs | Lizzie Dove | Sell | Maintains | $65.00 |
| Aug 5, 2025 | Stifel | Simon Yarmak | Buy | Maintains | $101.00 |
| May 12, 2025 | Barclays | Brandt Montour | Overweight | Maintains | $88.00 |
| May 9, 2025 | Mizuho | Ben Chaiken | Outperform | Maintains | $105.00 |
| May 9, 2025 | Goldman Sachs | Lizzie Dove | Sell | Maintains | $55.00 |
| Apr 22, 2025 | Morgan Stanley | Stephen Grambling | Equal-Weight | Upgrade | $57.00 |
| Apr 14, 2025 | Goldman Sachs | Lizzie Dove | Sell | Maintains | $48.00 |
Marriott Vacations Worldwide Corporation (VAC) Competitors
The following stocks are similar to Marriott Vacations based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
Marriott Vacations Worldwide Corporation (VAC) Financial Data
Marriott Vacations Worldwide Corporation has a market capitalization of $2.29B with a P/E ratio of 14.7x. The company generates $3.33B in trailing twelve-month revenue with a -9.2% profit margin.
Revenue growth is -2.7% quarter-over-quarter, while maintaining an operating margin of +3.7% and return on equity of -13.8%.
Valuation Metrics
Market Cap
$2.29B
Enterprise Value
$7.63B
P/E Ratio
14.7x
PEG Ratio
0.0x
Price/Sales
0.7x
Growth & Margins
Revenue Growth (YoY)
-2.7%
Gross Margin
+35.8%
Operating Margin
+3.7%
Net Margin
-9.2%
EPS Growth
-0.3%
Financial Health
Cash/Price Ratio
+17.9%
Current Ratio
3.5x
Debt/Equity
288.7x
ROE
-13.8%
ROA
+2.9%
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Marriott Vacations Worldwide Corporation (VAC) Business Model
About Marriott Vacations Worldwide Corporation
What They Do
Operates in vacation ownership and hospitality.
Business Model
The company generates revenue primarily through the sale and management of vacation ownership products like timeshares and luxury vacation packages. It operates in two segments: Vacation Ownership, which is the primary revenue driver, and Exchange & Third-Party Management, which includes exchange networks and resort management services.
Additional Information
Marriott Vacations Worldwide markets its products under well-known brands and offers financing options to buyers. Its operations span the United States, Europe, and the Asia Pacific region, providing diverse vacation experiences and property management solutions.
Company Information
Sector
Consumer Cyclical
Industry
Resorts & Casinos
Employees
21,100
CEO
Mr. Matthew E. Avril CPA
Country
United States
IPO Year
2011
Marriott Vacations Worldwide Corporation (VAC) Latest News & Analysis
Featured Analysis
Powered by
Zacks Investment Research
Viking Q4 Earnings & Revenues Surpass Estimates, Improve Y/Y
VIK's fourth-quarter 2025 revenues benefit from increased Capacity Passenger Cruise Days (capacity PCDs), higher Occupancy and higher revenue per PCD.
Mar 04, 2026
By Zacks Equity Research
Analyst Blog
Latest News
Quick Summary
Pomerantz LLP is investigating claims for investors of Marriott Vacations Worldwide Corporation (NYSE: VAC). Interested parties can contact Danielle Peyton for more information.
Why It Matters
The investigation by Pomerantz LLP may indicate potential legal issues for Marriott Vacations, which could impact stock performance and investor sentiment.
Source: PRNewsWire
Market Sentiment:
Neutral
Quick Summary
Marriott Vacations Worldwide appointed Tony Walker as Executive VP and Chief Sales and Marketing Officer, enhancing its leadership with over 20 years of industry experience.
Why It Matters
Tony Walker's appointment as EVP and Chief Sales and Marketing Officer signals a strategic leadership change at Marriott Vacations, potentially impacting sales growth and operational efficiency.
Source: Business Wire
Market Sentiment:
Neutral
Quick Summary
Marriott Vacations Worldwide announced that Executive VP and General Counsel James Hunter will retire on April 1, 2026, after nearly 20 years with the company.
Why It Matters
Leadership transitions can impact company strategy and operations. Investors may reassess Marriott Vacations' stability and future direction following the departure of a long-serving executive.
Source: Business Wire
Market Sentiment:
Neutral
Quick Summary
Marriott Vacations Worldwide Corporation (VAC) held its Q4 2025 earnings call, discussing financial performance and future outlook. Further details can be found in the transcript.
Why It Matters
Marriott Vacations' Q4 2025 earnings indicate financial performance and growth potential, influencing stock valuation and investor sentiment in the hospitality sector.
Source: Seeking Alpha
Market Sentiment:
Neutral
Marriott Vacations Worldwide Reports Fourth Quarter and Full Year 2025 Financial Results
16 days ago
Quick Summary
Marriott Vacations Worldwide (NYSE: VAC) reported Q4 2025 contract sales of $458M, with a net loss of $431M and diluted loss per share of $12.43, impacted by restructuring and modernization costs.
Why It Matters
Marriott Vacations reported a significant net loss and restructuring costs, indicating financial challenges. This could affect stock performance and investor confidence moving forward.
Source: Business Wire
Market Sentiment:
Neutral
Quick Summary
VAC exceeded Q4 EPS estimates but fell short on revenues due to a decline in contract sales. Shares rose 6.9% despite year-over-year declines.
Why It Matters
VAC's EPS beat signals strong profitability, boosting investor confidence, while revenue miss highlights potential risks. The share price surge suggests optimism outweighs concerns.
Source: Zacks Investment Research
Market Sentiment:
Positive
Frequently Asked Questions About VAC Stock
What is Marriott Vacations Worldwide Corporation's (VAC) stock forecast for 2026?
Based on our analysis of 16 Wall Street analysts, Marriott Vacations Worldwide Corporation (VAC) has a median price target of $79.50. The highest price target is $105.00 and the lowest is $52.00.
Is VAC stock a good investment in 2026?
According to current analyst ratings, VAC has 6 Buy ratings, 1 Hold ratings, and 4 Sell ratings. The stock is currently trading at $66.06. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for VAC stock?
Wall Street analysts predict VAC stock could reach $79.50 in the next 12 months. This represents a 20.3% increase from the current price of $66.06. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Marriott Vacations Worldwide Corporation's business model?
The company generates revenue primarily through the sale and management of vacation ownership products like timeshares and luxury vacation packages. It operates in two segments: Vacation Ownership, which is the primary revenue driver, and Exchange & Third-Party Management, which includes exchange networks and resort management services.
What is the highest forecasted price for VAC Marriott Vacations Worldwide Corporation?
The highest price target for VAC is $105.00 from David Katz at Jefferies, which represents a 58.9% increase from the current price of $66.06.
What is the lowest forecasted price for VAC Marriott Vacations Worldwide Corporation?
The lowest price target for VAC is $52.00 from Stephen Grambling at Morgan Stanley, which represents a -21.3% decrease from the current price of $66.06.
What is the overall VAC consensus from analysts for Marriott Vacations Worldwide Corporation?
The overall analyst consensus for VAC is bullish. Out of 16 Wall Street analysts, 6 rate it as Buy, 1 as Hold, and 4 as Sell, with a median price target of $79.50.
How accurate are VAC stock price projections?
Stock price projections, including those for Marriott Vacations Worldwide Corporation, are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: March 13, 2026 6:44 PM UTC