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BKNG Stock Forecast: Booking Holdings, Inc. Price Predictions for 2026-2027

Last close, 21 Aug 2026
$210
−0.12% on the day

The 38 Wall Street analysts covering Booking Holdings, Inc. hold a median 12-month price target of $240 — +14.5% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 77 of 100 as at 22 Aug 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$157.5B
Ticker Nerd rank
77 / 100
Median analyst target
$240
Analysts covering
38
Total return, dividends reinvested
1W
−1.2%
1M
+16.8%
YTD
+3.7%
1Y
+6.3%
From 52W high
−2.2%
From 52W low
+43.4%
$146
$214
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

BKNG stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Booking Holdings, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 22 Aug 2026
77 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Quality
96
Growth
78
Accruals
78
Value
77
Issuance
62
Revisions
61
Volatility
59
Momentum
44
Size
2

Quality (96): The business earns solid, repeatable profits on what it owns.

Momentum (44): The shares have been drifting down relative to others.

Size (2): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

BKNG stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on BKNG, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$150$200$250$300Oct 25Jan 26Apr 26Jul 26BKNGHigh $301Median $240Low $188

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

What Wall Street says38 analysts
30 Buy8 Hold0 Sell
Low $188Median $240High $301

The green dot is the last close — the median target sits +14.5% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 13 moved their price target up and 0 moved it down.

DateFirmActionRatingTarget
10 Aug 2026Argus ResearchMaintainsBuy$210 → $245
5 Aug 2026B. Riley SecuritiesMaintainsBuy$264 → $274
5 Aug 2026BenchmarkMaintainsBuy$220 → $250
5 Aug 2026BMO CapitalMaintainsOutperform$240 → $250
5 Aug 2026BTIGReiteratesBuy$250
5 Aug 2026Cantor FitzgeraldMaintainsNeutral$175 → $220
5 Aug 2026CitigroupMaintainsBuy$225 → $236
5 Aug 2026OppenheimerMaintainsOutperform$215 → $240
5 Aug 2026Piper SandlerReiteratesNeutral$195 → $215
5 Aug 2026UBSMaintainsBuy$266 → $274
5 Aug 2026WedbushMaintainsOutperform$211 → $247
5 Aug 2026Wells FargoMaintainsEqual-Weight$214 → $220
30 July 2026UBSMaintainsBuy$249 → $266
30 July 2026UBSMaintainsBuy—
16 July 2026WedbushAssumesOutperform$211
14 July 2026JefferiesMaintainsHold$180 → $190
14 July 2026JefferiesMaintainsHold—
30 June 2026Wells FargoMaintainsEqual-Weight—
29 May 2026BTIGReiteratesBuy—
30 Apr 2026Argus ResearchMaintainsBuy—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. BKNG appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Estimates

BKNG analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
−0.1%
Analysts raising
13
Analysts cutting
13
Fundamentals

Booking Holdings, Inc. (BKNG) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
23.3×

Cheaper than 34% of US stocks

Price / sales
5.6×

Cheaper than 23% of US stocks

Price / book
−14.9×

Cheaper than 98% of US stocks

EV / EBITDA
15.5×

Cheaper than 23% of US stocks

Growth & margins
Revenue growth (YoY)
8.1%

Higher than 47% of US stocks

Earnings growth (YoY)
117.9%

Higher than 86% of US stocks

Gross margin
—
Operating margin
34.4%

Higher than 89% of US stocks

Net margin
25.5%

Higher than 86% of US stocks

Returns & dividend
Return on equity
−96.9%

Higher than 14% of US stocks

Return on assets
20.4%

Higher than 99% of US stocks

Dividend yield
0.8%

Higher than 18% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Peers

BKNG vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelTravel Services
CompanyMarket capTKN rank
BKNGBooking Holdings, Inc.$157.5B
77
ABNBAirbnb, Inc.$111.8B
81
RCLRoyal Caribbean Group$79.0B
46
VIKViking Holdings Ltd. (Bermuda)$41.4B
44
EXPEExpedia Group, Inc.$38.6B
100
CCLCarnival Corp. Ltd.$35.6B
57
NCLHNorwegian Cruise Line Holdings Ltd.$7.8B
24

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Booking Holdings, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest BKNG news & analysis

Booking vs. CAVA: Comparing Total Scale and Growth Trajectories in Quarterly Revenue Trends

The Motley Fool · 20 Aug 2026neutral

A comparison of Booking Holdings and CAVA examines their quarterly revenue trends. Booking shows a larger absolute revenue base while CAVA has grown faster historically, with both companies experiencing quarter-over-quarter fluctuations but consistently posting higher revenue than the same periods a year earlier.

Why it matters — The piece highlights Booking's larger revenue scale and consistent year-over-year growth, offering context on its trajectory relative to a faster-growing peer.

Travelling during ‘Shoulder Season' could save Brits over a quarter on airfares

GlobeNewsWire · 19 Aug 2026positive

KAYAK released research showing that flights abroad in September and October cost British travellers an average of 26% less than during the July-August peak, with a Shoulder Season Savings Guide highlighting the ten countries with the steepest price drops versus summer 2026.

Why it matters — As a KAYAK owner, Booking Holdings could see demand shifts—and potentially steadier travel activity—as consumers are drawn to cheaper shoulder-season trips, which may influence booking patterns.

Here's Why Booking Holdings (BKNG) is a Strong Growth Stock

Zacks Investment Research · 18 Aug 2026positive

Zacks Investment Research highlights Booking Holdings (BKNG) as a strong growth stock, pointing investors to its Zacks Style Scores as a tool for identifying market-beating stocks.

Why it matters — BKNG watchers would care as the article positions the company favorably among growth stocks, suggesting it merits attention from investors seeking strong performers.

Even the CEO of Booking.com Is Fed Up With Travel These Days

WSJ · 14 Aug 2026neutral

Booking.com CEO Glenn Fogel expressed frustration with the current state of travel, including customer-service wait times, and said he is counting on artificial intelligence to improve the experience.

Why it matters — For BKNG watchers, the CEO's stated reliance on AI signals how the company plans to tackle customer-service and travel-experience challenges.

Retail ETFs: Following the Selective Consumer

ETF Trends · 13 Aug 2026neutral

An ETF Trends article notes that consumers remain resilient but are shifting spending toward value, convenience, and everyday purchases, and suggests retail ETFs can bridge staples and discretionary exposure.

Why it matters — For Booking Holdings, this consumer shift toward value-conscious spending could influence travel booking patterns and demand for its accommodation and transportation services.

FAQ

Frequently asked questions about BKNG stock

What is the BKNG stock price forecast for 2026-2027?

The 38 Wall Street analysts covering Booking Holdings, Inc. have a median 12-month price target of $240, with estimates ranging from $188 to $301. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is BKNG stock a buy right now?

Of the 38 analysts covering Booking Holdings, Inc., 30 rate it a Buy, 8 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Booking Holdings, Inc. 77 out of 100 across roughly 4,600 US stocks as at 22 Aug 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank BKNG?

As at 22 Aug 2026, Booking Holdings, Inc. ranks 77 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Quality (96 of 100).

Will BKNG stock go up?

No one can know that. What the data says: the median 12-month target from 38 analysts implies +14.5% from the last close, and Ticker Nerd's factor model ranks Booking Holdings, Inc. 77 out of 100 as at 22 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the BKNG stock forecast for 2030?

No analyst covering Booking Holdings, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for BKNG are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $188 to $301 over the next 12 months.

How has BKNG stock performed over the past year?

Booking Holdings, Inc. returned +6.3% over the 12 months to 21 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Booking Holdings, Inc. do?

Booking Holdings Inc. is a global online travel and reservation services company that connects consumers with accommodations, transportation, dining, and leisure experiences.

What is the latest news on BKNG?

The most recent item we track (The Motley Fool, 20 Aug 2026): "Booking vs. CAVA: Comparing Total Scale and Growth Trajectories in Quarterly Revenue Trends". A comparison of Booking Holdings and CAVA examines their quarterly revenue trends. Booking shows a larger absolute revenue base while CAVA has grown faster historically, with both companies experiencing quarter-over-quarter fluctuations but consistently posting higher revenue than the same periods a year earlier.

Company

About Booking Holdings, Inc.

Booking Holdings Inc. is a global online travel and reservation services company that connects consumers with accommodations, transportation, dining, and leisure experiences. Booking Holdings Inc. operates a portfolio of widely used digital brands, including Booking.com, Priceline, Agoda, KAYAK, Rentalcars.com, and OpenTable, serving travelers and restaurant customers through websites and mobile apps. Its platforms support hotel and alternative accommodation bookings, flight and car rental reservations, vacation packages, cruise and activity search, price comparison, and restaurant reservations and management tools. The company also provides related services such as payment processing, travel insurance, and partner distribution solutions for travel suppliers and hospitality businesses. Headquartered in Norwalk, Connecticut, Booking Holdings Inc. plays a central role in the online travel market by helping users search, compare, reserve, and manage travel and dining arrangements across multiple regions and languages.

CEO Mr. Glenn D. Fogel · 25,550 employees · United States · https://www.bookingholdings.com