BKNGConsumer Cyclical · Travel ServicesThe 38 Wall Street analysts covering Booking Holdings, Inc. hold a median 12-month price target of $240 — +50.0% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 75 of 100 as at 8 Oct 2026 — inside the top quartile. Here, the model and the Street point the same way.
Consensus tells you what everyone already believes. The model scores Booking Holdings, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.
Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested
Quality (96): The business earns solid, repeatable profits on what it owns.
Momentum (33): The shares have been drifting down relative to others.
Size (2): Larger than most of the companies we track — more scrutinised, less often mispriced.
Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.
The bullish and bearish analyst opinions on BKNG, reported as data — targets and ratings, the market's view beside the model's.
Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.
Data provided by Twelve Data
The green dot is the last close — the median target sits +50.0% from it.
Of the 20 most recent actions, 6 moved their price target up and 1 moved it down.
| Date | Firm | Action | Rating | Target |
|---|---|---|---|---|
| 30 Sept 2026 | Truist Securities | Maintains | Buy | $242 → $216 |
| 24 Sept 2026 | BTIG | Reiterates | Buy | $250 |
| 16 Sept 2026 | Morgan Stanley | Assumes | Overweight | $230 |
| 1 Sept 2026 | Rosenblatt | Initiates | Buy | — |
| 1 Sept 2026 | Rosenblatt | Initiates | Buy | $245 |
| 27 Aug 2026 | BTIG | Reiterates | Buy | $250 |
| 27 Aug 2026 | BTIG | Reiterates | Buy | — |
| 24 Aug 2026 | Evercore ISI Group | Maintains | Outperform | $245 → $270 |
| 24 Aug 2026 | Evercore ISI Group | Maintains | Outperform | — |
| 10 Aug 2026 | Argus Research | Maintains | Buy | — |
| 10 Aug 2026 | Argus Research | Maintains | Buy | $210 → $245 |
| 5 Aug 2026 | B. Riley Securities | Maintains | Buy | — |
| 5 Aug 2026 | B. Riley Securities | Maintains | Buy | $264 → $274 |
| 5 Aug 2026 | Benchmark | Maintains | Buy | — |
| 5 Aug 2026 | Benchmark | Maintains | Buy | $220 → $250 |
| 5 Aug 2026 | BMO Capital | Maintains | Outperform | $240 → $250 |
| 5 Aug 2026 | BMO Capital | Maintains | Outperform | — |
| 5 Aug 2026 | BTIG | Reiterates | Buy | $250 |
| 5 Aug 2026 | BTIG | Reiterates | Buy | — |
| 5 Aug 2026 | Cantor Fitzgerald | Maintains | Neutral | $175 → $220 |
Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.
Computed off the Friday close and sent before the US open.
Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. BKNG appears on the weeks it earns a place.
Both lines are total return — dividends reinvested — so the comparison is honest on both sides.
Over the twelve months to 8 Oct 2026, Booking Holdings, Inc. returned −13.3% against +16.2% for the S&P 500, dividends included.
Download this chart as an image — free to reuse; link this page as the source.
Data provided by Twelve Data
Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.
A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.
Cheaper than 41% of US stocks
Cheaper than 28% of US stocks
Cheaper than 98% of US stocks
Cheaper than 31% of US stocks
Higher than 47% of US stocks
Higher than 86% of US stocks
Higher than 89% of US stocks
Higher than 86% of US stocks
Higher than 14% of US stocks
Higher than 99% of US stocks
Higher than 71% of US dividend payers
Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.
The headline figures, each with its date. Every row carries its own link — cite it straight from here.
Booking Holdings, Inc. has a market value of $122.1B and an enterprise value of $122.2B.
Revenue in the twelve months to 30 June 2026: $28.2B. The latest quarter grew 8.1% year on year.
Net income over the same four quarters: $7.2B, a 25.5% net margin.
Free cash flow in the twelve months to 30 June 2026: $9.5B.
Booking Holdings, Inc. spent $10.5B on share buybacks and $1.3B on dividends in the twelve months to 30 June 2026.
Trailing P/E: 17.5×; forward P/E: 12.7× — the forward figure prices analyst consensus estimates, not reported earnings.
Forward dividend yield: 1.07%, paying out 18% of earnings.
Booking Holdings, Inc. employs 25,550 people — $1.1M of revenue per employee.
Data provided by Twelve Data
The nearest names by industry and size, scored by the same model — like for like.
Look up any of the roughly 4,600 stocks we score.
The rank is the raw material. Whether the rules would actually own Booking Holdings, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →
Booking Holdings (BKNG) closed the recent trading session at $155.87, down 1.12% from the prior day's close. The headline describes the decline as greater than the broader market's.
Why it matters — BKNG watchers may note the stock's reported session decline relative to the broader market.
OpenTable and Visa renewed their agreement across the U.S., Mexico and Canada. The next phase will broaden the Visa Dining Collection in Mexico and Canada and expand exclusive dining events across North America.
Why it matters — OpenTable is part of Booking Holdings, so the expanded partnership and events program are relevant to its restaurant-booking business.
Booking Holdings announced that it intends to hold a conference call to discuss its third-quarter 2026 financial results on Tuesday, November 3, at 4:30 p.m.
Why it matters — BKNG watchers can note the scheduled date and time for the company’s third-quarter results discussion.
The article highlights that some of the largest dividend payouts in tech and travel come from companies that income investors often overlook because their yields appear too small. It positions these companies as unexpected dividend payers among major tech and travel firms.
Why it matters — BKNG watchers would care because the article touches on dividend-paying companies in the travel sector, which could include firms that investors often miss when screening for income.
KAYAK, a Booking Holdings brand, released its 2026 Holiday Travel Check-In, using historical fare trends to identify the best times to buy and fly for holiday travel and highlight destinations where prices are falling.
Why it matters — The report showcases KAYAK's data-driven travel insights, which can help drive consumer engagement and travel booking activity for Booking Holdings.
The 38 Wall Street analysts covering Booking Holdings, Inc. have a median 12-month price target of $240, with estimates ranging from $188 to $301. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.
Of the 38 analysts covering Booking Holdings, Inc., 31 rate it a Buy, 7 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Booking Holdings, Inc. 75 out of 100 across roughly 4,600 US stocks as at 8 Oct 2026. None of this is personal advice — it does not consider your circumstances.
As at 8 Oct 2026, Booking Holdings, Inc. ranks 75 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Quality (96 of 100).
No one can know that. What the data says: the median 12-month target from 38 analysts implies +50.0% from the last close, and Ticker Nerd's factor model ranks Booking Holdings, Inc. 75 out of 100 as at 8 Oct 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.
No analyst covering Booking Holdings, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for BKNG are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $188 to $301 over the next 12 months.
Booking Holdings, Inc. returned -13.3% over the 12 months to 8 Oct 2026, with dividends reinvested. Past performance does not indicate future returns.
Booking Holdings Inc. is a global travel technology company that provides online and traditional travel and restaurant reservation services.
The most recent item we track (Zacks Investment Research, 7 Oct 2026): "Why Booking Holdings (BKNG) Dipped More Than Broader Market Today". Booking Holdings (BKNG) closed the recent trading session at $155.87, down 1.12% from the prior day's close. The headline describes the decline as greater than the broader market's.
Booking Holdings Inc. is a global travel technology company that provides online and traditional travel and restaurant reservation services. Through brands such as Booking.com, Priceline, Agoda, KAYAK, and OpenTable, the company helps consumers search, compare, and book accommodations, flights, rental cars, vacation packages, cruises, activities, and dining reservations. Its platforms also offer meta-search tools, payment facilitation, travel-related insurance, and restaurant management services, connecting travelers, restaurants, and travel suppliers through a broad digital marketplace. Booking Holdings serves customers across multiple regions and languages, making it a central platform in the online travel and dining ecosystem.
CEO Mr. Glenn D. Fogel · 25,550 employees · United States · https://www.bookingholdings.com
