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BKNG Stock Forecast: Booking Holdings, Inc. Price Predictions for 2026-2027

Last close, 11 Sept 2026
$174
−0.04% on the day

The 39 Wall Street analysts covering Booking Holdings, Inc. hold a median 12-month price target of $240 — +38.0% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 77 of 100 as at 12 Sept 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$130.7B
Ticker Nerd rank
77 / 100
Median analyst target
$240
Analysts covering
39
Revenue$7.4B+8.1% y/y
Operating income$2.5B
Net income$1.9B
Free cash flow$3.6B
Quarterly, 8 quarters to 30 June 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
−10.7%
1M
−18.1%
YTD
−13.8%
1Y
−12.0%
From 52W high
−18.7%
From 52W low
+19.3%
$146
$214
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

BKNG stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Booking Holdings, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 12 Sept 2026
77 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Quality
96
Value
84
Growth
79
Accruals
78
Issuance
62
Revisions
61
Volatility
50
Momentum
43
Size
2

Quality (96): The business earns solid, repeatable profits on what it owns.

Momentum (43): The shares have been drifting down relative to others.

Size (2): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

BKNG stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on BKNG, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$150$200$250$300Oct 25Jan 26Apr 26Jul 26BKNGHigh $301Median $240Low $188

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says39 analysts
32 Buy7 Hold0 Sell
Low $188Median $240High $301

The green dot is the last close — the median target sits +38.0% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 8 moved their price target up and 0 moved it down.

DateFirmActionRatingTarget
1 Sept 2026RosenblattInitiatesBuy$245
27 Aug 2026BTIGReiteratesBuy$250
24 Aug 2026Evercore ISI GroupMaintainsOutperform$245 → $270
24 Aug 2026Evercore ISI GroupMaintainsOutperform—
10 Aug 2026Argus ResearchMaintainsBuy—
10 Aug 2026Argus ResearchMaintainsBuy$210 → $245
5 Aug 2026B. Riley SecuritiesMaintainsBuy—
5 Aug 2026B. Riley SecuritiesMaintainsBuy$264 → $274
5 Aug 2026BenchmarkMaintainsBuy$220 → $250
5 Aug 2026BenchmarkMaintainsBuy—
5 Aug 2026BMO CapitalMaintainsOutperform$240 → $250
5 Aug 2026BMO CapitalMaintainsOutperform—
5 Aug 2026BTIGReiteratesBuy$250
5 Aug 2026BTIGReiteratesBuy—
5 Aug 2026Cantor FitzgeraldMaintainsNeutral$175 → $220
5 Aug 2026Cantor FitzgeraldMaintainsNeutral—
5 Aug 2026CitigroupMaintainsBuy$225 → $236
5 Aug 2026CitigroupMaintainsBuy—
5 Aug 2026OppenheimerMaintainsOutperform$215 → $240
5 Aug 2026OppenheimerMaintainsOutperform—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. BKNG appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Performance

BKNG vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 11 Sept 2026, Booking Holdings, Inc. returned −12.0% against +17.5% for the S&P 500, dividends included.

BKNG vs S&P 500, last 12 monthsTotal return, rebased to 100
708090100110120Oct 25Jan 26Apr 26Jul 26BKNGS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

BKNG analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
−0.1%
Analysts raising
13
Analysts cutting
13
Fundamentals

Booking Holdings, Inc. (BKNG) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
19.3×

Cheaper than 39% of US stocks

Price / sales
4.6×

Cheaper than 27% of US stocks

Price / book
−12.4×

Cheaper than 98% of US stocks

EV / EBITDA
12.9×

Cheaper than 28% of US stocks

Growth & margins
Revenue growth (YoY)
8.1%

Higher than 47% of US stocks

Earnings growth (YoY)
117.9%

Higher than 86% of US stocks

Gross margin
—
Operating margin
34.4%

Higher than 89% of US stocks

Net margin
25.5%

Higher than 86% of US stocks

Returns & dividend
Return on equity
−96.9%

Higher than 14% of US stocks

Return on assets
20.4%

Higher than 99% of US stocks

Dividend yield
1.0%

Higher than 21% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

Booking Holdings, Inc. (BKNG) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • Booking Holdings, Inc. has a market value of $130.7B and an enterprise value of $134.4B.

  • Revenue in the twelve months to 30 June 2026: $28.2B. The latest quarter grew 8.1% year on year.

  • Net income over the same four quarters: $7.2B, a 25.5% net margin.

  • Free cash flow in the twelve months to 30 June 2026: $9.5B.

  • Booking Holdings, Inc. spent $10.5B on share buybacks and $1.3B on dividends in the twelve months to 30 June 2026.

  • Shares outstanding: 758.0M.

  • Trailing P/E: 19.3×; forward P/E: 14.1× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Forward dividend yield: 0.97%, paying out 18% of earnings.

  • Booking Holdings, Inc. employs 25,550 people — $1.1M of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 30 June 2026 · market figures as at 13 Sept 2026

Data provided by Twelve Data

Peers

BKNG vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelTravel Services
CompanyMarket capTKN rank
BKNGBooking Holdings, Inc.$130.7B
77
ABNBAirbnb, Inc.$101.6B
85
RCLRoyal Caribbean Group$70.4B
45
VIKViking Holdings Ltd. (Bermuda)$37.9B
42
EXPEExpedia Group, Inc.$33.7B
100
CCLCarnival Corp. Ltd.$31.5B
58
NCLHNorwegian Cruise Line Holdings Ltd.$6.7B
24

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Booking Holdings, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest BKNG news & analysis

Booking CEO Details AI-Powered Connected Trip Strategy at Global TMT Conference

MarketBeat · 13 Sept 2026neutral

Booking Holdings CEO Glenn Fogel discussed the company's priorities around artificial intelligence, its Connected Trip strategy, loyalty programs, alternative accommodations, and business-to-business operations during a Global TMT Conference discussion.

Why it matters — The CEO's remarks give Booking Holdings watchers insight into the company's strategic focus areas and how it plans to position its platform going forward.

Booking Sees Resilient Travel Demand, Touts AI-Powered Connected Trip Growth

MarketBeat · 13 Sept 2026positive

Booking Holdings CFO Ewout Steenbergen said the company's second-quarter performance reflected resilient travel demand, with booking trends improving from June after consumers initially delayed plans amid conflict in the Middle East. The company also highlighted growth in its AI-powered connected trip offering.

Why it matters — The remarks signal that consumer travel demand remains resilient despite geopolitical disruption and that Booking is advancing its connected trip strategy.

Expedia Vs. Booking: Choosing The Better Travel Stock

Seeking Alpha · 11 Sept 2026neutral

A Seeking Alpha article compares Expedia Group and Booking Holdings as asset-light, high-moat travel leaders with strong cash flows. It notes Expedia currently offers a more attractive valuation with an 11.8% free cash flow yield and a forward P/E under 10, versus Booking's 6.6% yield, while both companies reported strong Q2 results with efficiency improvements and raised guidance.

Why it matters — For Booking Holdings watchers, this piece benchmarks the company's valuation and financial positioning against competitor Expedia, noting Booking's comparatively higher valuation and lower free cash flow yield while also highlighting its strong Q2 performance.

Booking Holdings Inc. (BKNG) Presents at Goldman Sachs Communacopia + Technology Conference 2026 Transcript

Seeking Alpha · 9 Sept 2026neutral

Booking Holdings Inc. presented at the Goldman Sachs Communacopia + Technology Conference 2026, with a transcript of the presentation made available. The event featured the company's participation and remarks at the conference.

Why it matters — A BKNG watcher would care because conference presentations offer direct insight into management's current strategy and outlook.

Booking Holdings Inc. (BKNG) Presents at Citi's 2026 Global TMT Conference Transcript

Seeking Alpha · 9 Sept 2026neutral

Booking Holdings Inc. presented at Citi's 2026 Global TMT Conference, with a transcript of the presentation published on Seeking Alpha. The event featured the company's management in a conference presentation format.

Why it matters — A BKNG watcher would care because the conference presentation transcript offers insight into what management discussed publicly at a major investment conference.

FAQ

Frequently asked questions about BKNG stock

What is the BKNG stock price forecast for 2026-2027?

The 39 Wall Street analysts covering Booking Holdings, Inc. have a median 12-month price target of $240, with estimates ranging from $188 to $301. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is BKNG stock a buy right now?

Of the 39 analysts covering Booking Holdings, Inc., 32 rate it a Buy, 7 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Booking Holdings, Inc. 77 out of 100 across roughly 4,600 US stocks as at 12 Sept 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank BKNG?

As at 12 Sept 2026, Booking Holdings, Inc. ranks 77 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Quality (96 of 100).

Will BKNG stock go up?

No one can know that. What the data says: the median 12-month target from 39 analysts implies +38.0% from the last close, and Ticker Nerd's factor model ranks Booking Holdings, Inc. 77 out of 100 as at 12 Sept 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the BKNG stock forecast for 2030?

No analyst covering Booking Holdings, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for BKNG are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $188 to $301 over the next 12 months.

How has BKNG stock performed over the past year?

Booking Holdings, Inc. returned -12.0% over the 12 months to 11 Sept 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Booking Holdings, Inc. do?

Booking Holdings Inc. is a global travel technology company that provides online and traditional travel and restaurant reservation services.

What is the latest news on BKNG?

The most recent item we track (MarketBeat, 13 Sept 2026): "Booking CEO Details AI-Powered Connected Trip Strategy at Global TMT Conference". Booking Holdings CEO Glenn Fogel discussed the company's priorities around artificial intelligence, its Connected Trip strategy, loyalty programs, alternative accommodations, and business-to-business operations during a Global TMT Conference discussion.

Company

About Booking Holdings, Inc.

Booking Holdings Inc. is a global travel technology company that provides online and traditional travel and restaurant reservation services. Through brands such as Booking.com, Priceline, Agoda, KAYAK, and OpenTable, the company helps consumers search, compare, and book accommodations, flights, rental cars, vacation packages, cruises, activities, and dining reservations. Its platforms also offer meta-search tools, payment facilitation, travel-related insurance, and restaurant management services, connecting travelers, restaurants, and travel suppliers through a broad digital marketplace. Booking Holdings serves customers across multiple regions and languages, making it a central platform in the online travel and dining ecosystem.

CEO Mr. Glenn D. Fogel · 25,550 employees · United States · https://www.bookingholdings.com