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BKNG Stock Forecast 2026-2027
$165.84
Current Price
$125.75B
Market Cap
Buy 30
Hold 7
Sell 0
Wall St Analyst Ratings
Distance to BKNG Price Targets
+79.7%
To High Target of $298.00
+32.7%
To Median Target of $220.00
+5.5%
To Low Target of $175.00
BKNG Price Momentum
-2.0%
1 Week Change
-0.1%
1 Month Change
-26.2%
1 Year Change
-22.6%
Year-to-Date Change
-29.0%
From 52W High of $233.58
+10.5%
From 52W Low of $150.14
📊 TOP ANALYST CALLS
Did BKNG Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Booking Holdings is one of their latest high-conviction picks.
Latest BKNG Stock Price Targets & Analyst Predictions
Based on our analysis of 3 Wall Street analysts, BKNG has a bullish consensus with a median price target of $220.00 (ranging from $175.00 to $298.00). The overall analyst rating is Strong Buy (8.9/10). Currently trading at $165.84, the median forecast implies a 32.7% upside. This outlook is supported by 30 Buy, 7 Hold, and 0 Sell ratings.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
BKNG Analyst Ratings
30
Buy
7
Hold
0
Sell
BKNG Price Target Range
Low
$175.00
Average
$220.00
High
$298.00
Current: $165.84
Latest BKNG Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for BKNG.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| May 29, 2026 | BTIG | Jake Fuller | Buy | Reiterates | $250.00 |
| Apr 30, 2026 | Argus Research | Buy | Maintains | $N/A | |
| Apr 29, 2026 | JP Morgan | Overweight | Maintains | $N/A | |
| Apr 29, 2026 | UBS | Buy | Maintains | $N/A | |
| Apr 29, 2026 | TD Cowen | Buy | Maintains | $N/A | |
| Apr 29, 2026 | RBC Capital | Outperform | Maintains | $N/A | |
| Apr 29, 2026 | Citigroup | Buy | Maintains | $N/A | |
| Apr 29, 2026 | Oppenheimer | Outperform | Maintains | $N/A | |
| Apr 29, 2026 | Wells Fargo | Equal-Weight | Maintains | $N/A | |
| Apr 29, 2026 | Evercore ISI Group | Outperform | Maintains | $N/A | |
| Apr 29, 2026 | Cantor Fitzgerald | Neutral | Maintains | $N/A | |
| Apr 29, 2026 | Barclays | Overweight | Maintains | $N/A | |
| Apr 29, 2026 | DA Davidson | Buy | Maintains | $N/A | |
| Apr 29, 2026 | Baird | Outperform | Maintains | $N/A | |
| Apr 29, 2026 | BTIG | Buy | Reiterates | $N/A | |
| Apr 27, 2026 | UBS | Buy | Maintains | $N/A | |
| Apr 27, 2026 | B. Riley Securities | Buy | Maintains | $N/A | |
| Apr 21, 2026 | Deutsche Bank | Buy | Maintains | $N/A | |
| Apr 14, 2026 | Wells Fargo | Equal-Weight | Maintains | $N/A | |
| Apr 10, 2026 | B. Riley Securities | Buy | Maintains | $N/A |
Booking Holdings Inc. (BKNG) Competitors
The following stocks are similar to Booking Holdings based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
Booking Holdings Inc. (BKNG) Financial Data
Booking Holdings Inc. has a market capitalization of $125.75B with a P/E ratio of 21.9x. The company generates $27.69B in trailing twelve-month revenue with a 22.2% profit margin.
Revenue growth is +16.2% quarter-over-quarter, while maintaining an operating margin of +25.0% and return on equity of -96.9%.
Valuation Metrics
Market Cap
$125.75B
Enterprise Value
$131.66B
P/E Ratio
21.9x
PEG Ratio
0.1x
Price/Sales
4.6x
Growth & Margins
Revenue Growth (YoY)
+16.2%
Gross Margin
N/A
Operating Margin
+25.0%
Net Margin
+22.2%
EPS Growth
+225.2%
Financial Health
Cash/Price Ratio
+12.5%
Current Ratio
1.1x
Debt/Equity
-2.2x
ROE
-96.9%
ROA
+22.3%
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Booking Holdings Inc. (BKNG) Business Model
About Booking Holdings Inc.
What They Do
Provides online travel and related services globally.
Business Model
The company operates a diverse portfolio of online travel brands, generating revenue primarily through commissions and service fees from bookings made through its platforms. By leveraging its extensive network of partnerships with hotels, airlines, and other travel service providers, it facilitates a wide range of travel-related transactions.
Additional Information
Founded in 1997 and headquartered in Norwalk, Connecticut, Booking Holdings Inc. serves consumers and partners in over 220 countries and territories. Its flagship platform, Booking.com, is complemented by other brands like Priceline and KAYAK, which enhance its market presence. The company also offers additional services such as travel insurance and advertising, positioning itself as a key player in the global travel technology sector.
Company Information
Sector
Consumer Cyclical
Industry
Travel Services
Employees
24,900
CEO
Mr. Glenn D. Fogel
Country
United States
IPO Year
1999
Website
www.bookingholdings.comBooking Holdings Inc. (BKNG) Latest News & Analysis
Featured Analysis
Powered by
Zacks Investment Research
Why Is Carvana (CVNA) Down 7.2% Since Last Earnings Report?
Carvana (CVNA) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.
May 29, 2026
By Zacks Equity Research
Realtime BLOG
Why Is Booking Holdings (BKNG) Down 3.2% Since Last Earnings Report?
Booking Holdings (BKNG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.
May 28, 2026
By Zacks Equity Research
Realtime BLOG
Latest News
Quick Summary
Booking Holdings (BKNG) is currently gaining attention from Zacks.com users, indicating potential interest and factors that may influence the stock’s performance.
Why It Matters
Increased attention from Zacks.com users may indicate rising interest and potential volatility in Booking Holdings' stock, influencing investor sentiment and trading activity.
Source: Zacks Investment Research
Market Sentiment:
Positive
Priceline's Penny Goes Fully Agentic
5 days ago
Quick Summary
Priceline has launched an upgraded AI travel assistant, Penny, integrating Anthropic's Claude, enabling seamless trip planning and booking in a single conversation.
Why It Matters
Priceline's integration of advanced AI enhances user experience, potentially increasing bookings and revenue, which could positively impact stock performance and market position.
Source: PRNewsWire
Market Sentiment:
Neutral
Quick Summary
Booking Holdings (BKNG) reported earnings 30 days ago; investors should monitor upcoming developments and market reactions for future stock performance.
Why It Matters
Earnings reports often influence stock performance; analysts will assess future growth potential and guidance, impacting BKNG's valuation and investor sentiment.
Source: Zacks Investment Research
Market Sentiment:
Negative
Quick Summary
Booking Holdings is rated a Strong Buy, with Q1 revenue up 16.2% YoY, strong cash flow, and buybacks. Management projects gross bookings growth of 8-10% by 2026, despite macro challenges.
Why It Matters
Booking Holdings' strong Q1 revenue growth and strategic initiatives signal robust fundamentals, making it an attractive investment opportunity amid macro challenges.
Source: Seeking Alpha
Market Sentiment:
Positive
Quick Summary
Booking consistently generates higher total revenue than Airbnb across reporting periods. Both companies show seasonal revenue declines in Q1, followed by increases in Q3.
Why It Matters
Booking's larger scale and consistent revenue advantage over Airbnb suggest stronger market positioning. Seasonal cycles indicate potential investment timing for maximizing returns.
Source: The Motley Fool
Market Sentiment:
Neutral
Quick Summary
Booking Holdings reported Q1 results impacted by Iran tensions and reduced its full-year outlook. Despite a decline in share prices, gross bookings grew mid-teens, aided by a weaker dollar.
Why It Matters
Booking Holdings' Q1 results show headwinds from geopolitical tensions and a lowered outlook, impacting share prices. However, growth in bookings and reduced valuation multiples may attract investors.
Source: Seeking Alpha
Market Sentiment:
Negative
Frequently Asked Questions About BKNG Stock
What is Booking Holdings Inc.'s (BKNG) stock forecast for 2026?
Based on our analysis of 3 Wall Street analysts, Booking Holdings Inc. (BKNG) has a median price target of $220.00. The highest price target is $298.00 and the lowest is $175.00.
Is BKNG stock a good investment in 2026?
According to current analyst ratings, BKNG has 30 Buy ratings, 7 Hold ratings, and 0 Sell ratings. The stock is currently trading at $165.84. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for BKNG stock?
Wall Street analysts predict BKNG stock could reach $220.00 in the next 12 months. This represents a 32.7% increase from the current price of $165.84. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Booking Holdings Inc.'s business model?
The company operates a diverse portfolio of online travel brands, generating revenue primarily through commissions and service fees from bookings made through its platforms. By leveraging its extensive network of partnerships with hotels, airlines, and other travel service providers, it facilitates a wide range of travel-related transactions.
What is the highest forecasted price for BKNG Booking Holdings Inc.?
The highest price target for BKNG is $298.00 from at , which represents a 79.7% increase from the current price of $165.84.
What is the lowest forecasted price for BKNG Booking Holdings Inc.?
The lowest price target for BKNG is $175.00 from at , which represents a 5.5% increase from the current price of $165.84.
What is the overall BKNG consensus from analysts for Booking Holdings Inc.?
The overall analyst consensus for BKNG is bullish. Out of 3 Wall Street analysts, 30 rate it as Buy, 7 as Hold, and 0 as Sell, with a median price target of $220.00.
How accurate are BKNG stock price projections?
Stock price projections, including those for Booking Holdings Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: June 8, 2026 8:36 PM UTC