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BKNG Stock Forecast: Booking Holdings, Inc. Price Predictions for 2026-2027

Last close, 30 Oct 2026
$148
−1.48% on the day

The 37 Wall Street analysts covering Booking Holdings, Inc. hold a median 12-month price target of $236 — +59.2% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 81 of 100 as at 31 Oct 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$113.0B
Ticker Nerd rank
81/ 100
Median analyst target
$236
Analysts covering
37
Revenue$7.4B+8.1% y/y
Operating income$2.5B
Net income$1.9B
Free cash flow$3.6B
Quarterly, 8 quarters to 30 June 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
−4.9%
1M
−9.0%
YTD
−26.5%
1Y
−18.9%
From 52W high
−30.7%
From 52W low
+1.6%
$146
$214
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

BKNG stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Booking Holdings, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 31 Oct 2026
81/ 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Quality
96
Value
90
Growth
79
Accruals
79
Revisions
72
Issuance
62
Volatility
56
Momentum
30
Size
2

Quality (96): The business earns solid, repeatable profits on what it owns.

Momentum (30): The shares have been drifting down relative to others.

Size (2): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs systematic trader with 15+ years in markets.

Wall Street

BKNG stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on BKNG, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$150$200$250$300Jan 26Apr 26Jul 26Oct 26BKNGHigh $301Median $236Low $170

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says37 analysts
30 Buy7 Hold0 Sell
Low $170Median $236High $301

The green dot is the last close — the median target sits +59.2% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 3 moved their price target up and 3 moved it down.

DateFirmActionRatingTarget
22 Oct 2026BTIGReiteratesBuy$250
12 Oct 2026Cantor FitzgeraldMaintainsNeutral$220 → $170
12 Oct 2026Cantor FitzgeraldMaintainsNeutral—
7 Oct 2026Wells FargoMaintainsEqual-Weight—
7 Oct 2026Wells FargoMaintainsEqual-Weight$220 → $190
30 Sept 2026Truist SecuritiesMaintainsBuy—
30 Sept 2026Truist SecuritiesMaintainsBuy$242 → $216
24 Sept 2026BTIGReiteratesBuy—
24 Sept 2026BTIGReiteratesBuy$250
16 Sept 2026Morgan StanleyAssumesOverweight$230
1 Sept 2026RosenblattInitiatesBuy—
1 Sept 2026RosenblattInitiatesBuy$245
27 Aug 2026BTIGReiteratesBuy$250
27 Aug 2026BTIGReiteratesBuy—
24 Aug 2026Evercore ISI GroupMaintainsOutperform$245 → $270
24 Aug 2026Evercore ISI GroupMaintainsOutperform—
10 Aug 2026Argus ResearchMaintainsBuy—
10 Aug 2026Argus ResearchMaintainsBuy$210 → $245
5 Aug 2026B. Riley SecuritiesMaintainsBuy$264 → $274
5 Aug 2026B. Riley SecuritiesMaintainsBuy—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

BKNG appears in the Radar on the weeks it earns a place.

  • Market Radar, every Monday: the week's biggest rank moves across ~4,600 US stocks, and the reason for each.
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Performance

BKNG vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 30 Oct 2026, Booking Holdings, Inc. returned −18.9% against +12.4% for the S&P 500, dividends included.

BKNG vs S&P 500, last 12 monthsTotal return, rebased to 100
8090100110120Jan 26Apr 26Jul 26Oct 26BKNGS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

BKNG analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingThis fiscal year
EPS revision, 90 days
−0.0%
Analysts raising
1
Analysts cutting
2
Fundamentals

Booking Holdings, Inc. (BKNG) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
16.5×

Cheaper than 43% of US stocks

Price / sales
4.1×

Cheaper than 29% of US stocks

Price / book
−10.5×

Cheaper than 98% of US stocks

EV / EBITDA
11.2×

Cheaper than 33% of US stocks

Growth & margins
Revenue growth (YoY)
8.1%

Higher than 48% of US stocks

Earnings growth (YoY)
117.9%

Higher than 85% of US stocks

Gross margin
—
Operating margin
34.4%

Higher than 89% of US stocks

Net margin
25.5%

Higher than 86% of US stocks

Returns & dividend
Return on equity
−96.9%

Higher than 14% of US stocks

Return on assets
20.4%

Higher than 99% of US stocks

Dividend yield
1.1%

Higher than 72% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

Booking Holdings, Inc. (BKNG) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • Booking Holdings, Inc. has a market value of $113.0B and an enterprise value of $116.7B.

  • Revenue in the twelve months to 30 June 2026: $28.2B. The latest quarter grew 8.1% year on year.

  • Net income over the same four quarters: $7.2B, a 25.5% net margin.

  • Free cash flow in the twelve months to 30 June 2026: $9.5B.

  • Booking Holdings, Inc. spent $10.5B on share buybacks and $1.3B on dividends in the twelve months to 30 June 2026.

  • Shares outstanding: 758.0M.

  • Trailing P/E: 16.5×; forward P/E: 12.0× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Forward dividend yield: 1.13%, paying out 18% of earnings.

  • Booking Holdings, Inc. employs 25,550 people — $1.1M of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 30 June 2026 · market figures as at 30 Oct 2026

Data provided by Twelve Data

Peers

BKNG vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelTravel Services
CompanyMarket capTKN rank
BKNGBooking Holdings, Inc.$113.0B81
ABNBAirbnb, Inc.$98.2B88
RCLRoyal Caribbean Group$83.1B42
CCLCarnival Corp. Ltd.$39.9B65
VIKViking Holdings Ltd. (Bermuda)$39.0B41
EXPEExpedia Group, Inc.$34.3B100
NCLHNorwegian Cruise Line Holdings Ltd.$8.0B32

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Booking Holdings, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest BKNG news & analysis

Booking Holdings: Deep Moat And Discounted Valuation Make An Attractive Entry

Seeking Alpha · 31 Oct 2026positive

A Seeking Alpha article describes Booking Holdings as having a durable, globally scaled business with strong cash flow, low debt and limited capital needs. It also cites a historically low valuation alongside operational growth.

Why it matters — The article highlights BKNG’s business durability, financial profile and valuation as points of interest for investors following the company.

Booking Holdings' Q3 Earnings Ahead: What's in Store for the Stock?

Zacks Investment Research · 30 Oct 2026neutral

Booking Holdings’ Q3 earnings are expected to face currency headwinds, travel disruptions, and marketing costs. Loyalty gains and Connected Trip growth are cited as potential support.

Why it matters — BKNG watchers may weigh these pressures against the cited sources of support when assessing the company’s Q3 results.

Booking vs. Coupang: Which Stock Is the Better Buy in November?

The Motley Fool · 30 Oct 2026neutral

The Motley Fool compared Booking’s global travel business, high net margins and substantial cash flow generation with Coupang’s rapidly growing commerce operations in South Korea and Taiwan.

Why it matters — The comparison highlights Booking’s profitability and cash generation as points of interest for investors following BKNG.

Exploring Analyst Estimates for Booking Holdings (BKNG) Q3 Earnings, Beyond Revenue and EPS

Zacks Investment Research · 29 Oct 2026neutral

Zacks Investment Research examines estimates for Booking Holdings’ quarter ended September 2026, looking beyond Wall Street’s revenue and EPS forecasts to estimates for key metrics.

Why it matters — The analysis provides BKNG watchers additional estimates to consider when assessing expectations for the quarter.

Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know

Zacks Investment Research · 29 Oct 2026neutral

Zacks Investment Research reports that Booking Holdings (BKNG) has recently been among the stocks most watched by Zacks.com users. The item says it is worth exploring what may lie ahead for the stock.

Why it matters — BKNG watchers may find the article relevant as it focuses on recent user attention and the stock’s outlook.

FAQ

Frequently asked questions about BKNG stock

What is the BKNG stock price forecast for 2026-2027?

The 37 Wall Street analysts covering Booking Holdings, Inc. have a median 12-month price target of $236, with estimates ranging from $170 to $301. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is BKNG stock a buy right now?

Of the 37 analysts covering Booking Holdings, Inc., 30 rate it a Buy, 7 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Booking Holdings, Inc. 81 out of 100 across roughly 4,600 US stocks as at 31 Oct 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank BKNG?

As at 31 Oct 2026, Booking Holdings, Inc. ranks 81 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Quality (96 of 100).

Will BKNG stock go up?

No one can know that. What the data says: the median 12-month target from 37 analysts implies +59.2% from the last close, and Ticker Nerd's factor model ranks Booking Holdings, Inc. 81 out of 100 as at 31 Oct 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the BKNG stock forecast for 2030?

No analyst covering Booking Holdings, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for BKNG are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $170 to $301 over the next 12 months.

How has BKNG stock performed over the past year?

Booking Holdings, Inc. returned -18.9% over the 12 months to 30 Oct 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Booking Holdings, Inc. do?

Booking Holdings Inc. is a global travel technology company that provides online and traditional travel and restaurant reservation services.

What is the latest news on BKNG?

The most recent item we track (Seeking Alpha, 31 Oct 2026): "Booking Holdings: Deep Moat And Discounted Valuation Make An Attractive Entry". A Seeking Alpha article describes Booking Holdings as having a durable, globally scaled business with strong cash flow, low debt and limited capital needs. It also cites a historically low valuation alongside operational growth.

Company

About Booking Holdings, Inc.

Booking Holdings Inc. is a global travel technology company that provides online and traditional travel and restaurant reservation services. Through brands such as Booking.com, Priceline, Agoda, KAYAK, and OpenTable, the company helps consumers search, compare, and book accommodations, flights, rental cars, vacation packages, cruises, activities, and dining reservations. Its platforms also offer meta-search tools, payment facilitation, travel-related insurance, and restaurant management services, connecting travelers, restaurants, and travel suppliers through a broad digital marketplace. Booking Holdings serves customers across multiple regions and languages, making it a central platform in the online travel and dining ecosystem.

CEO Mr. Glenn D. Fogel · 25,550 employees · United States · https://www.bookingholdings.com