BKNG Logo

BKNG Stock Forecast: Booking Holdings Inc. Price Predictions for 2025

Home Stocks United States | NASDAQ | Consumer Cyclical | Travel Services

$4,573.31

+32.47 (0.72%)

BKNG Stock Forecast 2025-2026

$4,573.31
Current Price
$150.07B
Market Cap
39 Ratings
Buy 26
Hold 13
Sell 0
Wall St Analyst Ratings

Distance to BKNG Price Targets

+42.1%
To High Target of $6,500.00
+22.4%
To Median Target of $5,600.00
-5.3%
To Low Target of $4,330.00

BKNG Price Momentum

-0.3%
1 Week Change
-0.3%
1 Month Change
+33.9%
1 Year Change
-8.0%
Year-to-Date Change
-14.3%
From 52W High of $5,337.24
+43.8%
From 52W Low of $3,180.00
📉 MARKET SELLOFF ALERT

10 Quality Stocks Worth Considering Now

Researching Booking.com (BKNG) after the drop? Our ex-Goldman Sachs analyst reveals if it made our list of 10 oversold quality stocks with strong growth potential.

Get our FREE market selloff report + exclusive analysis on BKNG and similar high-potential opportunities.

Join 5,000+ investors getting our data-driven analysis. Unsubscribe anytime.

Latest BKNG Stock Price Targets & Analyst Predictions

Based on our analysis of 47 Wall Street analysts, BKNG has a bullish consensus with a median price target of $5,600.00 (ranging from $4,330.00 to $6,500.00). The overall analyst rating is Strong Buy (8.4/10). Currently trading at $4,573.31, the median forecast implies a 22.4% upside. This outlook is supported by 26 Buy, 13 Hold, and 0 Sell ratings.

Conversely, the most conservative target is provided by Deepak Mathivanan at Cantor Fitzgerald, suggesting a 5.3% downside.

Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.

BKNG Analyst Ratings

26
Buy
13
Hold
0
Sell

BKNG Price Target Range

Low
$4,330.00
Average
$5,600.00
High
$6,500.00
Current: $4,573.31

Latest BKNG Stock Forecasts by Analyst

These are the latest 20 analyst ratings and price targets for BKNG.

Date Firm Analyst Rating Change Price Target
Apr 17, 2025 Morgan Stanley Brian Nowak Equal-Weight Maintains $4,800.00
Apr 16, 2025 Cantor Fitzgerald Deepak Mathivanan Neutral Maintains $4,330.00
Apr 9, 2025 JMP Securities John Colantuoni Market Outperform Maintains $5,600.00
Apr 8, 2025 JP Morgan Doug Anmuth Overweight Maintains $4,850.00
Apr 7, 2025 Wells Fargo Ken Gawrelski Equal-Weight Maintains $4,567.00
Apr 4, 2025 BTIG Jake Fuller Buy Upgrade $5,500.00
Feb 24, 2025 Citizens Capital Markets Nicholas Jones Market Outperform Reiterates $6,100.00
Feb 21, 2025 JP Morgan Doug Anmuth Overweight Maintains $5,750.00
Feb 21, 2025 BMO Capital Brian Pitz Outperform Maintains $5,900.00
Feb 21, 2025 Benchmark Daniel Kurnos Buy Maintains $5,900.00
Feb 21, 2025 Wells Fargo Ken Gawrelski Equal-Weight Maintains $5,248.00
Feb 21, 2025 DA Davidson Tom White Buy Maintains $5,800.00
Feb 21, 2025 Piper Sandler Thomas Champion Neutral Reiterates $5,120.00
Feb 21, 2025 Citigroup Ronald Josey Buy Maintains $5,800.00
Feb 21, 2025 RBC Capital Brad Erickson Outperform Maintains $5,900.00
Feb 21, 2025 UBS Lloyd Walmsley Buy Maintains $5,960.00
Feb 21, 2025 Cantor Fitzgerald Deepak Mathivanan Neutral Maintains $5,540.00
Feb 21, 2025 B. Riley Securities Naved Khan Buy Maintains $6,000.00
Feb 21, 2025 Barclays Ross Sandler Overweight Maintains $5,600.00
Jan 29, 2025 Cantor Fitzgerald Deepak Mathivanan Neutral Maintains $4,900.00

Booking Holdings Inc. (BKNG) Competitors

The following stocks are similar to Booking.com based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.

Booking Holdings Inc. (BKNG) Financial Data

Booking Holdings Inc. has a market capitalization of $150.07B with a P/E ratio of 26.5x. The company generates $23.74B in trailing twelve-month revenue with a 24.8% profit margin.

Revenue growth is +14.4% quarter-over-quarter, while maintaining an operating margin of +30.6% and return on equity of -146.3%.

Valuation Metrics

Market Cap $150.07B
Enterprise Value $151.15B
P/E Ratio 26.5x
PEG Ratio 21.8x
Price/Sales 6.3x

Growth & Margins

Revenue Growth (YoY) +14.4%
Gross Margin N/A
Operating Margin +30.6%
Net Margin +24.8%
EPS Growth +381.1%

Financial Health

Cash/Price Ratio +10.8%
Current Ratio 1.3x
Debt/Equity -4.3x
ROE -146.3%
ROA +18.2%
💰 DON'T MISS THIS OPPORTUNITY

Get All 10 Quality Stocks For This Market Selloff

Still researching investments after the market drop? Our ex-Goldman Sachs analyst has already identified the 10 highest-quality oversold stocks with strong fundamentals and upside potential.

Why spend hours researching when we've already done the work? Get instant access to our complete market selloff analysis.

Join 5,000+ investors getting our data-driven analysis. Unsubscribe anytime.

Booking Holdings Inc. logo

Booking Holdings Inc. (BKNG) Business Model

About Booking Holdings Inc.

What They Do

Provides online travel and hospitality services.

Business Model

The company operates as an intermediary platform, generating revenue primarily through commissions on bookings made through its various brands such as Booking.com, Priceline, and Agoda. By connecting consumers with travel service providers, it facilitates a wide range of travel accommodations, airline tickets, rental cars, and restaurant reservations.

Additional Information

Founded in 1997 and headquartered in Norwalk, Connecticut, Booking Holdings leverages advanced technologies and data-driven strategies to enhance user experiences and offers a vast inventory of travel options. As a key player in the global travel market, it supports millions of consumers' travel plans while providing robust distribution channels for businesses.

Company Information

Sector

Consumer Cyclical

Industry

Travel Services

Employees

24,057

CEO

Mr. Glenn D. Fogel

Country

United States

IPO Year

1999

Booking Holdings Inc. (BKNG) Latest News & Analysis

BKNG stock latest news image
Quick Summary

KAYAK has released its Spring Savings Travel Hacker Report, offering expert tips for finding travel deals this Spring.

Why It Matters

KAYAK's report may indicate increased consumer travel activity, potentially boosting revenues for travel-related stocks and impacting market sentiment in the travel sector.

Source: GlobeNewsWire
Market Sentiment: Neutral
BKNG stock latest news image
Quick Summary

Booking Holdings stock has experienced a correction, but its current share price remains high for beginner investors.

Why It Matters

Booking Holdings' high share price limits accessibility for beginner investors, potentially reducing demand and affecting market sentiment around the stock.

Source: 24/7 Wall Street
Market Sentiment: Negative
BKNG stock latest news image
Quick Summary

BKNG shares increased by over 1.5% following the Power Inflow Signal, indicating positive market momentum for the stock.

Why It Matters

The rise of BKNG over 1.5% indicates increased investor confidence and potential momentum, suggesting a positive outlook for the stock's performance.

Source: Benzinga
Market Sentiment: Positive
BKNG stock latest news image
Quick Summary

Booking Holdings (BKNG) is gaining attention from Zacks.com users, indicating potential factors that could influence its stock performance.

Why It Matters

Increased attention from Zacks.com users may indicate heightened interest or sentiment around Booking Holdings, potentially affecting its stock performance and volatility.

Source: Zacks Investment Research
Market Sentiment: Positive
BKNG stock latest news image
Quick Summary

Booking Holdings announced a dividend increase in March, driven by double-digit revenue and adjusted EPS growth in 2024. The company has a strong interest coverage ratio above 40, indicating financial stability.

Why It Matters

Booking Holdings' strong revenue growth and high interest coverage ratio indicate financial stability, making it attractive for income-focused investors seeking reliable dividends.

Source: Seeking Alpha
Market Sentiment: Positive
BKNG stock latest news image
Quick Summary

Booking Holdings Inc. outperformed the S&P 500 by 34% in August 2024, driven by strong flight bookings and growth momentum, with manageable reliance on the U.S. market amid travel boycotts.

Why It Matters

Booking Holdings' strong performance and growth momentum signal robust demand in travel, positioning it favorably against market volatility and enhancing investor confidence.

Source: Seeking Alpha
Market Sentiment: Neutral

Frequently Asked Questions About BKNG Stock

What is Booking Holdings Inc.'s (BKNG) stock forecast for 2025?

Based on our analysis of 47 Wall Street analysts, Booking Holdings Inc. (BKNG) has a median price target of $5,600.00. The highest price target is $6,500.00 and the lowest is $4,330.00.

Is BKNG stock a good investment in 2025?

According to current analyst ratings, BKNG has 26 Buy ratings, 13 Hold ratings, and 0 Sell ratings. The stock is currently trading at $4,573.31. Always conduct your own research and consider your investment goals before making investment decisions.

What is the long-term price prediction for BKNG stock?

Wall Street analysts predict BKNG stock could reach $5,600.00 in the next 12 months. This represents a 22.4% increase from the current price of $4,573.31. Please note that this is a projection by Wall Street analysts and not a guarantee.

What is Booking Holdings Inc.'s business model?

The company operates as an intermediary platform, generating revenue primarily through commissions on bookings made through its various brands such as Booking.com, Priceline, and Agoda. By connecting consumers with travel service providers, it facilitates a wide range of travel accommodations, airline tickets, rental cars, and restaurant reservations.

What is the highest forecasted price for BKNG Booking Holdings Inc.?

The highest price target for BKNG is $6,500.00 from at , which represents a 42.1% increase from the current price of $4,573.31.

What is the lowest forecasted price for BKNG Booking Holdings Inc.?

The lowest price target for BKNG is $4,330.00 from Deepak Mathivanan at Cantor Fitzgerald, which represents a -5.3% decrease from the current price of $4,573.31.

What is the overall BKNG consensus from analysts for Booking Holdings Inc.?

The overall analyst consensus for BKNG is bullish. Out of 47 Wall Street analysts, 26 rate it as Buy, 13 as Hold, and 0 as Sell, with a median price target of $5,600.00.

How accurate are BKNG stock price projections?

Stock price projections, including those for Booking Holdings Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.

Important Disclaimer

The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.

Last updated: April 19, 2025 4:52 PM UTC
Missed GME or NVDA? Don’t Miss the Next One.​

Join 5,000+ investors using Ticker Nerd’s Market Radar to stay ahead of major market moves, analyst upgrades, and trending opportunities — for free.