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BKNG Stock Forecast: Booking Holdings, Inc. Price Predictions for 2026-2027

Last close, 3 Aug 2026
$193
−0.10% on the day

The 38 Wall Street analysts covering Booking Holdings, Inc. hold a median 12-month price target of $220 — +14.2% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 72 of 100 as at 1 Aug 2026 — in the upper half. Here, the model and the Street point the same way.

Market cap
$149.3B
Ticker Nerd rank
72 / 100
Median analyst target
$220
Analysts covering
38
Total return, dividends reinvested
1W
+3.2%
1M
+4.4%
YTD
−4.7%
1Y
+3.6%
From 52W high
−7.1%
From 52W low
+31.9%
$146
$207
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

BKNG stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Booking Holdings, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 1 Aug 2026
72 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Quality
95
Value
78
Accruals
76
Growth
75
Volatility
66
Revisions
58
Issuance
57
Momentum
37
Size
2

Quality (95): The business earns solid, repeatable profits on what it owns.

Momentum (37): The shares have been drifting down relative to others.

Size (2): Larger than most of the companies we track — more scrutinised, less often mispriced.

The rank is the raw material. Whether the rules would actually own Booking Holdings, Inc. — and when they’d sell — is the membership.

Wall Street

BKNG stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on BKNG, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$150$200$250$300Oct 25Jan 26Apr 26Jul 26BKNGHigh $298Median $220Low $175

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

What Wall Street says38 analysts
30 Buy8 Hold0 Sell
Low $175Median $220High $298

The green dot is the last close — the median target sits +14.2% from it.

Recent analyst actionsNewest first
DateFirmActionRatingTarget
30 July 2026UBSMaintainsBuy$249 → $266
16 July 2026WedbushAssumesOutperform$211
14 July 2026JefferiesMaintainsHold$180 → $190
14 July 2026JefferiesMaintainsHold—
30 June 2026Wells FargoMaintainsEqual-Weight—
29 May 2026BTIGReiteratesBuy—
30 Apr 2026Argus ResearchMaintainsBuy—
29 Apr 2026BairdMaintainsOutperform—
29 Apr 2026BarclaysMaintainsOverweight—
29 Apr 2026BTIGReiteratesBuy—
29 Apr 2026Cantor FitzgeraldMaintainsNeutral—
29 Apr 2026CitigroupMaintainsBuy—
29 Apr 2026DA DavidsonMaintainsBuy—
29 Apr 2026Evercore ISI GroupMaintainsOutperform—
29 Apr 2026JP MorganMaintainsOverweight—
29 Apr 2026OppenheimerMaintainsOutperform—
29 Apr 2026RBC CapitalMaintainsOutperform—
29 Apr 2026TD CowenMaintainsBuy—
29 Apr 2026UBSMaintainsBuy—
29 Apr 2026Wells FargoMaintainsEqual-Weight—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Estimates

BKNG analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
−0.3%
Analysts raising
2
Analysts cutting
25
Fundamentals

Booking Holdings, Inc. (BKNG) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
25.4×

Cheaper than 31% of US stocks

Price / sales
5.4×

Cheaper than 23% of US stocks

Price / book
−17.4×

Cheaper than 98% of US stocks

EV / EBITDA
14.7×

Cheaper than 25% of US stocks

Growth & margins
Revenue growth (YoY)
16.2%

Higher than 67% of US stocks

Earnings growth (YoY)
225.2%

Higher than 92% of US stocks

Gross margin
—
Operating margin
25.0%

Higher than 85% of US stocks

Net margin
22.2%

Higher than 84% of US stocks

Returns & dividend
Return on equity
−96.9%

Higher than 13% of US stocks

Return on assets
22.3%

Higher than 99% of US stocks

Dividend yield
0.9%

Higher than 19% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Peers

BKNG vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelTravel Services
CompanyMarket capTKN rank
BKNGBooking Holdings, Inc.$149.3B
72
ABNBAirbnb, Inc.$91.3B
85
RCLRoyal Caribbean Group$86.1B
47
VIKViking Holdings Ltd. (Bermuda)$46.6B
64
CCLCarnival Corp. Ltd.$38.4B
57
EXPEExpedia Group, Inc.$35.4B
99
NCLHNorwegian Cruise Line Holdings Ltd.$8.4B
24
Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. BKNG appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

News

Latest BKNG news & analysis

Booking vs. Coupang: Which Consumer Stock Is a Better Buy in 2026?

The Motley Fool · 4 Aug 2026neutral

The Motley Fool compares Booking and Coupang as potential consumer-stock investments for 2026, noting that Booking operates a highly profitable global travel platform with a net margin exceeding 20%, while Coupang leads South Korean e-commerce through proprietary logistics and is expanding in Taiwan.

Why it matters — BKNG watchers would care because the piece highlights Booking's sustained high-margin profitability on its global travel platform as it is weighed against a fast-growing e-commerce rival.

Booking vs. CAVA: Which Consumer Stock Is a Better Buy in 2026?

The Motley Fool · 3 Aug 2026positive

The Motley Fool published a comparison piece examining Booking Holdings against fast-casual restaurant chain CAVA as potential consumer-stock picks for 2026. It notes that Booking has a massive global reach and high net margins through its multi-brand digital travel platform, while CAVA is gaining market share with strong revenue growth and a multi-channel dining model.

Why it matters — A BKNG watcher would care because the piece highlights Booking's global footprint and high net margins as competitive strengths in a direct comparison with a high-growth consumer stock.

Booking vs. Shopify: Which Consumer Stock Is a Better Buy in 2026?

The Motley Fool · 30 July 2026neutral

The Motley Fool published a comparison of Booking Holdings and Shopify, noting that Booking dominates the online travel market with high net margins and significant free cash flow generation, while Shopify powers millions of merchants with a scalable software ecosystem and rapid revenue growth.

Why it matters — For BKNG watchers, the article highlights Booking's strong market position in online travel and its cash-flow profile as factors in the broader consumer-stock comparison.

FAQ

Frequently asked questions about BKNG stock

What is the BKNG stock price forecast for 2026-2027?

The 38 Wall Street analysts covering Booking Holdings, Inc. have a median 12-month price target of $220, with estimates ranging from $175 to $298. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is BKNG stock a buy right now?

Of the 38 analysts covering Booking Holdings, Inc., 30 rate it a Buy, 8 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Booking Holdings, Inc. 72 out of 100 across roughly 4,600 US stocks as at 1 Aug 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank BKNG?

As at 1 Aug 2026, Booking Holdings, Inc. ranks 72 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Quality (95 of 100).

Will BKNG stock go up?

No one can know that. What the data says: the median 12-month target from 38 analysts implies +14.2% from the last close, and Ticker Nerd's factor model ranks Booking Holdings, Inc. 72 out of 100 as at 1 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the BKNG stock forecast for 2030?

No analyst covering Booking Holdings, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for BKNG are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $175 to $298 over the next 12 months.

How has BKNG stock performed over the past year?

Booking Holdings, Inc. returned +3.6% over the 12 months to 3 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Booking Holdings, Inc. do?

Booking Holdings Inc. is a leading provider of online travel and related services to consumers and partners in over 220 countries and territories.

What is the latest news on BKNG?

The most recent item we track (The Motley Fool, 4 Aug 2026): "Booking vs. Coupang: Which Consumer Stock Is a Better Buy in 2026?". The Motley Fool compares Booking and Coupang as potential consumer-stock investments for 2026, noting that Booking operates a highly profitable global travel platform with a net margin exceeding 20%, while Coupang leads South Korean e-commerce through proprietary logistics and is expanding in Taiwan.

Company

About Booking Holdings, Inc.

Booking Holdings Inc. is a leading provider of online travel and related services to consumers and partners in over 220 countries and territories. Operating through prominent brands such as Booking.com, Priceline, Agoda, KAYAK, OpenTable, Rentalcars.com, and Momondo, the company facilitates a wide array of travel bookings including accommodations, flights, rental cars, vacation packages, cruises, activities, and restaurant reservations. Booking.com serves as the flagship platform for hotel and alternative lodging reservations, while Priceline offers discounted travel options and affiliate services. Agoda focuses on accommodations and transportation in Asia and beyond, KAYAK provides meta-search for comparing itineraries and prices, and OpenTable specializes in restaurant bookings and management tools. Additional offerings include travel insurance and advertising services. Founded in 1997 and headquartered in Norwalk, Connecticut, Booking Holdings Inc. plays a central role in the global travel technology sector, connecting travelers with service providers through innovative digital marketplaces.

CEO Mr. Glenn D. Fogel · 24,900 employees · United States · https://www.bookingholdings.com