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CHH Stock Forecast 2026-2027
$112.00
Current Price
$5.10B
Market Cap
Buy 3
Hold 8
Sell 5
Wall St Analyst Ratings
Distance to CHH Price Targets
+14.3%
To High Target of $128.00
+1.8%
To Median Target of $114.00
-23.2%
To Low Target of $86.00
CHH Price Momentum
+3.1%
1 Week Change
+4.7%
1 Month Change
-9.4%
1 Year Change
+17.6%
Year-to-Date Change
-17.9%
From 52W High of $136.45
+33.3%
From 52W Low of $84.04
📊 TOP ANALYST CALLS
Did CHH Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Choice Hotels is one of their latest high-conviction picks.
Latest CHH Stock Price Targets & Analyst Predictions
Based on our analysis of 2 Wall Street analysts, CHH has a neutral consensus with a median price target of $114.00 (ranging from $86.00 to $128.00). The overall analyst rating is Hold (5.6/10). Currently trading at $112.00, the median forecast implies a 1.8% upside. This outlook is supported by 3 Buy, 8 Hold, and 5 Sell ratings.
The most optimistic forecast comes from Patrick Scholes at Truist Securities, projecting a 14.3% upside.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
CHH Analyst Ratings
3
Buy
8
Hold
5
Sell
CHH Price Target Range
Low
$86.00
Average
$114.00
High
$128.00
Current: $112.00
Latest CHH Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for CHH.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| May 26, 2026 | Truist Securities | Patrick Scholes | Buy | Maintains | $128.00 |
| May 12, 2026 | Morgan Stanley | Underweight | Maintains | $N/A | |
| May 6, 2026 | JP Morgan | Neutral | Maintains | $N/A | |
| May 4, 2026 | Susquehanna | Neutral | Maintains | $N/A | |
| May 1, 2026 | Barclays | Underweight | Maintains | $N/A | |
| Apr 23, 2026 | Susquehanna | Neutral | Maintains | $N/A | |
| Apr 21, 2026 | JP Morgan | Neutral | Maintains | $N/A | |
| Apr 16, 2026 | Barclays | Underweight | Maintains | $N/A | |
| Apr 10, 2026 | Morgan Stanley | Underweight | Maintains | $N/A | |
| Mar 26, 2026 | Truist Securities | Buy | Maintains | $N/A | |
| Mar 10, 2026 | Morgan Stanley | Underweight | Maintains | $N/A | |
| Feb 20, 2026 | Wells Fargo | Underweight | Maintains | $N/A | |
| Feb 20, 2026 | Barclays | Underweight | Maintains | $N/A | |
| Feb 3, 2026 | JP Morgan | Neutral | Maintains | $N/A | |
| Feb 3, 2026 | Goldman Sachs | Neutral | Maintains | $N/A | |
| Jan 16, 2026 | Barclays | Underweight | Maintains | $N/A | |
| Jan 9, 2026 | Truist Securities | Buy | Upgrade | $N/A | |
| Jan 7, 2026 | UBS | Neutral | Maintains | $N/A | |
| Dec 16, 2025 | Argus Research | Hold | Downgrade | $N/A | |
| Dec 15, 2025 | Goldman Sachs | Neutral | Downgrade | $N/A |
Choice Hotels International Inc. (CHH) Competitors
The following stocks are similar to Choice Hotels based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
CHH
Choice Hotels
mkt cap
4.98B
Choice Hotels International Inc. (CHH) Financial Data
Choice Hotels International Inc. has a market capitalization of $5.10B with a P/E ratio of 15.1x. The company generates $987.82M in trailing twelve-month revenue with a 35.0% profit margin.
Revenue growth is +3.5% quarter-over-quarter, while maintaining an operating margin of +27.8% and return on equity of +940.8%.
Valuation Metrics
Market Cap
$5.10B
Enterprise Value
$7.01B
P/E Ratio
15.1x
PEG Ratio
-0.3x
Price/Sales
5.1x
Growth & Margins
Revenue Growth (YoY)
+3.5%
Gross Margin
+45.6%
Operating Margin
+27.8%
Net Margin
+35.0%
EPS Growth
-54.4%
Financial Health
Cash/Price Ratio
+0.9%
Current Ratio
0.9x
Debt/Equity
1,535.1x
ROE
+940.8%
ROA
+9.8%
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Choice Hotels International Inc. (CHH) Business Model
About Choice Hotels International Inc.
What They Do
Operates a franchise model for hotels.
Business Model
Choice Hotels generates revenue primarily through franchise operations, earning royalties and fees from a diverse portfolio of hotel brands. This scalable model allows the company to expand its reach without the burden of owning the properties, enabling a focus on customer satisfaction and consistent service.
Additional Information
The company operates globally, with a significant presence in the Americas, Europe, and Asia, catering to various market segments from economy to upscale accommodations. Choice Hotels leverages technology, including a mobile app, to enhance customer experience and streamline booking processes.
Company Information
Sector
Consumer Cyclical
Industry
Lodging
Employees
1,695
CEO
Mr. Patrick S. Pacious
Country
United States
IPO Year
1996
Website
www.choicehotels.comChoice Hotels International Inc. (CHH) Latest News & Analysis
Featured Analysis
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Zacks Investment Research
HGV vs. CHH: Which Stock Should Value Investors Buy Now?
HGV vs. CHH: Which Stock Is the Better Value Option?
Jun 04, 2026
By Zacks Equity Research
Tale of the Tape
Latest News
Quick Summary
Short sellers are increasingly targeting 10 stocks, with short interest between 37% and 87%, indicating heightened bearish sentiment in the market.
Why It Matters
High short interest indicates negative sentiment and potential volatility. Elevated bearish positioning suggests investors anticipate declines, which could impact stock prices and market trends.
Source: Benzinga
Market Sentiment:
Negative
Quick Summary
Choice Hotels International has appointed Tony Pallas as Chief Technology Officer, enhancing its leadership in hospitality, data, AI, and technology.
Why It Matters
Tony Pallas’s promotion as CTO signals a strategic focus on innovation and technology, potentially enhancing operational efficiency and competitive advantage for Choice Hotels.
Source: PRNewsWire
Market Sentiment:
Neutral
Quick Summary
A new program in North Bethesda enhances complimentary breakfast offerings with regional flavors for travelers, while maintaining streamlined operations for hotel owners.
Why It Matters
Enhancements to guest experiences can boost hotel occupancy rates and customer satisfaction, potentially increasing revenue and profitability for hotel owners.
Source: PRNewsWire
Market Sentiment:
Neutral
Quick Summary
Investors in Hotels and Motels stocks are comparing Hilton Grand Vacations (HGV) and Choice Hotels (CHH) to determine which offers better value currently.
Why It Matters
The comparison between Hilton Grand Vacations and Choice Hotels highlights potential investment opportunities, signaling which stock may provide better value in the hotel sector.
Source: Zacks Investment Research
Market Sentiment:
Positive
Choice Hotels International Strengthens Extended Stay Leadership with 30th Everhome Suites Opening
15 days ago
Quick Summary
Choice Hotels International opened its 30th Everhome Suites hotel in the Austin area, highlighting its growth and leadership in the extended stay market.
Why It Matters
Choice Hotels' expansion with the 30th Everhome Suites signals strong growth and competitive positioning in the lucrative extended stay market, potentially driving future revenue and stock performance.
Source: PRNewsWire
Market Sentiment:
Neutral
Quick Summary
SpaceX's Starlink service is expanding rapidly, adding value. CoStar Group's shares declined amid concerns over AI's potential impact on its business.
Why It Matters
SpaceX's Starlink growth signals robust competition in broadband, potentially affecting market dynamics. CoStar's share drop reflects investor concerns over AI's disruptive potential on its business model.
Source: Seeking Alpha
Market Sentiment:
Neutral
Frequently Asked Questions About CHH Stock
What is Choice Hotels International Inc.'s (CHH) stock forecast for 2026?
Based on our analysis of 2 Wall Street analysts, Choice Hotels International Inc. (CHH) has a median price target of $114.00. The highest price target is $128.00 and the lowest is $86.00.
Is CHH stock a good investment in 2026?
According to current analyst ratings, CHH has 3 Buy ratings, 8 Hold ratings, and 5 Sell ratings. The stock is currently trading at $112.00. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for CHH stock?
Wall Street analysts predict CHH stock could reach $114.00 in the next 12 months. This represents a 1.8% increase from the current price of $112.00. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Choice Hotels International Inc.'s business model?
Choice Hotels generates revenue primarily through franchise operations, earning royalties and fees from a diverse portfolio of hotel brands. This scalable model allows the company to expand its reach without the burden of owning the properties, enabling a focus on customer satisfaction and consistent service.
What is the highest forecasted price for CHH Choice Hotels International Inc.?
The highest price target for CHH is $128.00 from Patrick Scholes at Truist Securities, which represents a 14.3% increase from the current price of $112.00.
What is the lowest forecasted price for CHH Choice Hotels International Inc.?
The lowest price target for CHH is $86.00 from at , which represents a -23.2% decrease from the current price of $112.00.
What is the overall CHH consensus from analysts for Choice Hotels International Inc.?
The overall analyst consensus for CHH is neutral. Out of 2 Wall Street analysts, 3 rate it as Buy, 8 as Hold, and 5 as Sell, with a median price target of $114.00.
How accurate are CHH stock price projections?
Stock price projections, including those for Choice Hotels International Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: June 16, 2026 3:13 AM UTC