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CHH Stock Forecast: Choice Hotels International Inc. Price Predictions for 2026

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$108.09

-0.30 (-0.28%)

CHH Stock Forecast 2026-2027

$108.09
Current Price
$5.00B
Market Cap
16 Ratings
Buy 3
Hold 9
Sell 4
Wall St Analyst Ratings

Distance to CHH Price Targets

+18.4%
To High Target of $128.00
-0.1%
To Median Target of $108.00
-22.3%
To Low Target of $84.00

CHH Price Momentum

+2.5%
1 Week Change
+19.0%
1 Month Change
-23.9%
1 Year Change
+13.5%
Year-to-Date Change
-31.5%
From 52W High of $157.86
+28.6%
From 52W Low of $84.04
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Latest CHH Stock Price Targets & Analyst Predictions

Based on our analysis of 25 Wall Street analysts, CHH has a neutral consensus with a median price target of $108.00 (ranging from $84.00 to $128.00). The overall analyst rating is Hold (5.9/10). Currently trading at $108.09, the median forecast implies a -0.1% downside. This outlook is supported by 3 Buy, 9 Hold, and 4 Sell ratings.

The most optimistic forecast comes from Patrick Scholes at Truist Securities, projecting a 18.4% upside. Conversely, the most conservative target is provided by Trey Bowers at Wells Fargo, suggesting a 22.3% downside.

Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.

CHH Analyst Ratings

3
Buy
9
Hold
4
Sell

CHH Price Target Range

Low
$84.00
Average
$108.00
High
$128.00
Current: $108.09

Latest CHH Stock Forecasts by Analyst

These are the latest 20 analyst ratings and price targets for CHH.

Date Firm Analyst Rating Change Price Target
Jan 9, 2026 Truist Securities Patrick Scholes Buy Upgrade $126.00
Jan 7, 2026 UBS Robin Farley Neutral Maintains $118.00
Dec 16, 2025 Argus Research John Staszak Hold Downgrade $N/A
Dec 15, 2025 Goldman Sachs Lizzie Dove Neutral Downgrade $90.00
Dec 12, 2025 JP Morgan Daniel Politzer Neutral Upgrade $95.00
Dec 4, 2025 Truist Securities Patrick Scholes Hold Maintains $111.00
Nov 26, 2025 Susquehanna Christopher Stathoulopoulos Neutral Maintains $95.00
Nov 18, 2025 Baird Micheal Bellisario Outperform Maintains $110.00
Nov 18, 2025 Wells Fargo Trey Bowers Underweight Initiates $84.00
Nov 7, 2025 Argus Research John Staszak Buy Maintains $120.00
Nov 7, 2025 Barclays Anthony Powell Underweight Maintains $99.00
Nov 6, 2025 JP Morgan Daniel Politzer Underweight Maintains $102.00
Oct 22, 2025 Morgan Stanley Stephen Grambling Underweight Maintains $106.00
Oct 3, 2025 Barclays Anthony Powell Underweight Maintains $101.00
Aug 22, 2025 Baird Micheal Bellisario Outperform Maintains $136.00
Aug 7, 2025 Barclays Anthony Powell Underweight Maintains $117.00
Jul 18, 2025 Baird Outperform Maintains $N/A
Jul 15, 2025 Barclays Anthony Powell Underweight Maintains $121.00
Jul 10, 2025 UBS Robin Farley Neutral Maintains $149.00
Jun 23, 2025 JP Morgan Daniel Politzer Underweight Initiates $124.00

Choice Hotels International Inc. (CHH) Competitors

The following stocks are similar to Choice Hotels based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.

Choice Hotels International Inc. (CHH) Financial Data

Choice Hotels International Inc. has a market capitalization of $5.00B with a P/E ratio of 13.3x. The company generates $819.63M in trailing twelve-month revenue with a 46.6% profit margin.

Revenue growth is +8.5% quarter-over-quarter, while maintaining an operating margin of +51.8% and return on equity of +1,425.0%.

Valuation Metrics

Market Cap $5.00B
Enterprise Value $6.94B
P/E Ratio 13.3x
PEG Ratio 0.2x
Price/Sales 6.1x

Growth & Margins

Revenue Growth (YoY) +8.5%
Gross Margin +53.5%
Operating Margin +51.8%
Net Margin +46.6%
EPS Growth +70.3%

Financial Health

Cash/Price Ratio +1.1%
Current Ratio 1.0x
Debt/Equity 1,354.2x
ROE +1,425.0%
ROA +10.7%
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Choice Hotels International Inc. logo

Choice Hotels International Inc. (CHH) Business Model

About Choice Hotels International Inc.

What They Do

Operates franchise hotels globally.

Business Model

Choice Hotels generates revenue primarily through a scalable franchise model, earning royalties and fees from its hotel franchises. This model allows the company to expand its presence without the need for direct ownership of properties, ensuring consistent revenue streams and growth potential.

Additional Information

The company operates under several well-known brands, including Comfort Inn, Sleep Inn, and Econo Lodge, catering to a wide range of market segments from economy to upscale accommodations. Choice Hotels places a strong emphasis on customer satisfaction and utilizes innovative technology, such as a mobile app for easy booking, to enhance the guest experience.

Company Information

Sector

Consumer Cyclical

Industry

Lodging

Employees

1,695

CEO

Mr. Patrick S. Pacious

Country

United States

IPO Year

1996

Choice Hotels International Inc. (CHH) Latest News & Analysis

Featured Analysis
Powered by Zacks Investment Research

Choice Hotels Expands Ascend Collection in Canada, Shares Jump 5%

CHH plans six Ascend Collection openings in Quebec in early 2026, expanding Canada after integration as an upscale push lifts RevPAR 7% and shares 5.3%.

Jan 07, 2026 By Zacks Equity Research Analyst Blog

Latest News

CHH stock latest news image
Quick Summary

CHH will open six Ascend Collection hotels in Quebec by early 2026, following a 7% RevPAR increase and a 5.3% rise in shares as part of its upscale expansion in Canada.

Why It Matters

CHH's plan for six new Ascend Collection hotels in Quebec signals growth potential, boosting revenue per available room (RevPAR) and enhancing shareholder value with a notable stock increase.

Source: Zacks Investment Research
Market Sentiment: Positive
CHH stock latest news image
Quick Summary

Choice Hotels has signed a multi-unit agreement, enhancing its presence in resort destinations following the consolidation of its Canadian operations.

Why It Matters

The multi-unit agreement enhances Choice Hotels' market position, potentially driving revenue growth and expanding brand visibility in lucrative resort areas, signaling positive future performance.

Source: PRNewsWire
Market Sentiment: Neutral
CHH stock latest news image
Quick Summary

Investors target heavily shorted stocks to either capitalize on expected declines in value or to profit from potential short squeezes.

Why It Matters

Heavily shorted stocks indicate potential volatility, attracting traders seeking opportunities for profit from declines or short squeezes, impacting market dynamics and risk assessments.

Source: Benzinga
Market Sentiment: Neutral
CHH stock latest news image
Quick Summary

Choice Hotels International, Inc. (NYSE: CHH) has declared a cash dividend of $0.2875 per share on its common stock, as approved by its board of directors.

Why It Matters

The declaration of a dividend signals financial stability and profitability, potentially attracting income-focused investors and positively impacting the stock price.

Source: PRNewsWire
Market Sentiment: Neutral
CHH stock latest news image
Quick Summary

Traders often target heavily shorted stocks to either profit from expected declines in value or to benefit from potential short squeezes.

Why It Matters

Heavily shorted stocks indicate market sentiment and potential volatility. A short squeeze can lead to rapid price increases, creating both risks and opportunities for traders.

Source: Benzinga
Market Sentiment: Neutral
CHH stock latest news image
Quick Summary

Share count decreased by 70,500, reducing position value by $23.74 million, which reflected a nearly four-percentage-point drop in reportable U.S. equity AUM.

Why It Matters

A significant drop in share count and position value indicates potential fund reallocation or reduced confidence, impacting overall U.S. equity market sentiment and investor strategies.

Source: The Motley Fool
Market Sentiment: Negative

Frequently Asked Questions About CHH Stock

What is Choice Hotels International Inc.'s (CHH) stock forecast for 2026?

Based on our analysis of 25 Wall Street analysts, Choice Hotels International Inc. (CHH) has a median price target of $108.00. The highest price target is $128.00 and the lowest is $84.00.

Is CHH stock a good investment in 2026?

According to current analyst ratings, CHH has 3 Buy ratings, 9 Hold ratings, and 4 Sell ratings. The stock is currently trading at $108.09. Always conduct your own research and consider your investment goals before making investment decisions.

What is the long-term price prediction for CHH stock?

Wall Street analysts predict CHH stock could reach $108.00 in the next 12 months. This represents a -0.1% decrease from the current price of $108.09. Please note that this is a projection by Wall Street analysts and not a guarantee.

What is Choice Hotels International Inc.'s business model?

Choice Hotels generates revenue primarily through a scalable franchise model, earning royalties and fees from its hotel franchises. This model allows the company to expand its presence without the need for direct ownership of properties, ensuring consistent revenue streams and growth potential.

What is the highest forecasted price for CHH Choice Hotels International Inc.?

The highest price target for CHH is $128.00 from Patrick Scholes at Truist Securities, which represents a 18.4% increase from the current price of $108.09.

What is the lowest forecasted price for CHH Choice Hotels International Inc.?

The lowest price target for CHH is $84.00 from Trey Bowers at Wells Fargo, which represents a -22.3% decrease from the current price of $108.09.

What is the overall CHH consensus from analysts for Choice Hotels International Inc.?

The overall analyst consensus for CHH is neutral. Out of 25 Wall Street analysts, 3 rate it as Buy, 9 as Hold, and 4 as Sell, with a median price target of $108.00.

How accurate are CHH stock price projections?

Stock price projections, including those for Choice Hotels International Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.

Important Disclaimer

The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.

Last updated: January 15, 2026 7:44 AM UTC
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