UNITE HERE Launches GraduateFails.org About AJ Capital Partners and Graduate by Hilton Hotels
Hotel workers' union UNITE HERE launched the website GraduateFails.org, detailing ways AJ Capital Partners and Graduate by Hilton Hotels have failed workers and communities. The site is accompanied by digital ads to hotel customers and follows the union's issuance of a travel advisory for the brand.
Why it matters — Because Graduate by Hilton is a brand affiliated with Hilton, the union's public criticism and travel advisory could affect perceptions of the Hilton network.