IFF Launches CONCEPT MUSE, an AI-Powered Platform Designed to Accelerate Food and Beverage Product Development
IFF announced the launch of CONCEPT MUSE, a proprietary AI-powered platform for food and beverage concept generation. It draws on IFF’s consumer insights, flavor expertise and market intelligence to identify opportunities and generate concepts with narratives, visual mockups and suggested technologies.
Why it matters — The platform highlights IFF’s use of AI and its expertise to support food and beverage product development.