Shoppers Can Now Buy Coach and Kate Spade Products in the Gemini App and Google Search, Including AI Mode
Tapestry is bringing its Coach and Kate Spade brands into Google's AI shopping ecosystem, making products purchasable directly from Google Search (including AI Mode) and the Gemini app. A "Buy" button appears inline, and customers can complete checkout using Google Pay.
Why it matters — TPR watchers would care because this expands Coach and Kate Spade's reach into AI-driven shopping channels, potentially broadening distribution and customer access.