LendingTree Connects ChatGPT Conversations to Its Financial Services Marketplace
LendingTree launched a ChatGPT plug-in that lets consumers explore current mortgage and refinance rates through natural conversation with the AI assistant. Users can share their estimated credit score, state, and loan amount to see how those factors affect available rates, the company said on Tuesday.
Why it matters — The plug-in gives LendingTree a new channel to reach consumers through a widely used AI platform, potentially expanding traffic to its financial services marketplace.